Bronco vs Jeep Wrangler mega thread

[ThirtyOne]

i think Ford will sell more Bronco Sports than Broncos.

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[Baconator]

Regarding the Bronco Sport, I was unaware it was going to exist and for about a week after seeing one, I thought poorly of the "New Bronco". I consider myself fairly well informed, but I'm certainly no die hard, and I had no idea.

Frankly, it's a cool little crossover/SUB and it's highly preferable to the Escape, BUT it was released first and is now "THE NEW BRONCO" in the minds of many. There's no way to quantify, but I imagine there were at least a few people who said "eh, not what I was expecting at all. I'm gonna pull the trigger on the JL".

I hope the Bronco is ultra-successful! Then maybe other companies will put their hat in the 4x4 convertible truck game. A new FJ, Xterra, etc. would be nice, if just for the differentiation.

 

[four low]

I saw a Bronco Sport " Badlands " trim at my Jeep dealer , (they also sell Ford'). The suggested MSRP was under $29,000, it had nice features I don't care for rotary dial transfer cases, and solenoid parking brakes, but who cares. This will sell like crazy, 1.5 3 cylinder Turbo, mid to high 20s mpg. Price point is a huge plus.
I'm Wrangler through and through, but the small Bronco is going to dent Cherokee, Renegade sales

 

[Sean L]

I saw a Bronco Sport " Badlands " trim at my Jeep dealer , they also sell Ford's. The suggested MSRP was under $29,000, it had nice features. I don't care for rotary dial transfer cases, and solenoid parking brakes, but who cares. This will sell like crazy, 1.5 3 cylinder Turbo, mid to high 20s mpg. Price point is a huge plus.
I'm Wrangler through and through, but the small Bronco is going to dent Cherokee, Renegade sales

That badlands has a 2.0 4 banger. I'm sure the 1.5 will do all right as a daily driver, but sometimes I think you can go too small. It's kind of like the 2.7 liter in the F-150, not much oomph until the turbos spool up and then the truck will run away from you if you're not careful, lol.

 

[Fsttanks]

Ford is not looking just at Jeep with Bronco naming and marketing. The Bronco and Bronco Sport along with follow on Bronco model names is no difference from what LandRover has done with the RangeRover, RangeRover Sport, RangeRover Evoke, Discovery and Discovery Sport. All FIVE are totally different vehicles.

I am surprised the new LandRover Defender was not named RangeRover Defender. But that would have made it too expensive in the minds of the buying public.

Like LandRover with the RangRover name, Ford wants the Bronco name to have a certain credible value. Unfortunately with the supply issues cause by COVID closers the “full size” Bronco that was supposed to come out first and solidify the names value was delayed and the Bronco Sport was not. One of those “best laid plans of mice and men” kinda things.

Having had the opportunity to drive one of the new “full size” Broncos not long ago and compare it to my 2020 JLUR, well I must say my mind has changed about the Bronco.

 

[duc135]

Having had the opportunity to drive one of the new “full size” Broncos not long ago and compare it to my 2020 JLUR, well I must say my mind has changed about the Bronco.

In what way? Are you saying the Bronco is not as good as you originally thought or that the Bronco is better than you originally thought?

 

[Fsttanks]

In what way? Are you saying the Bronco is not as good as you originally thought or that the Bronco is better than you originally thought?

My opinion has changed for the better towards the Bronco. Everything from fit and finish to ride and handling on / off road was noticeably better then my “loaded” 2020 3.6 auto JLUR. (Both my JLUR and Bronco I drove have/had 35” tires, but I don’t know what engine option it had. I assume it had the larger of the two offered).

I am long time Jeep Wrangler owner having owned 7 (1 CJ, 3 TJ, 2 JK/U, 1 JLUR) since the late 80s. I am now on the fence as to staying with Jeep or picking up a Bronco in a year or so. IMO Jeep needs to up the quality game, drop the arrogant dealer attitudes towards selling Wranglers and start acting like they have competition that their average customer can afford, because frankly they soon will have serious competition.

 

[rockclimber]

I can’t stand the idea of comparing a bronco to a wrangler. Besides the similarity between grilles and other minor features they are in no way the same. Some ill informed people may confuse the two but it will not impact Wrangler sales only renegade and other small suv sales. Broncos are for city driving and I have no doubt the wranglers off road capabilities are far superior to the bronco. Of course a Jeep is not as comfortable or as packed with features as a bronco it’s about off-road capability and the history of it. Does Ford add eater eggs that serve as a small reminder of where it came from? To my knowledge I do not believe so. Is every aspect of a bronco as easily changed as a Jeep’s? A Jeep is a Jeep and that’s that.

 

[Arterius2]

I can’t stand the idea of comparing a bronco to a wrangler. Besides the similarity between grilles and other minor features they are in no way the same. Some ill informed people may confuse the two but it will not impact Wrangler sales only renegade and other small suv sales. Broncos are for city driving and I have no doubt the wranglers off road capabilities are far superior to the bronco. Of course a Jeep is not as comfortable or as packed with features as a bronco it’s about off-road capability and the history of it. Does Ford add eater eggs that serve as a small reminder of where it came from? To my knowledge I do not believe so. Is every aspect of a bronco as easily changed as a Jeep’s? A Jeep is a Jeep and that’s that.

This is so far from the truth it's a little unsettling people actually believe this..
I love Jeeps and all, but let's not get too far ahead of ourselves here..

Not sure if you wrote that in jest, but a common misconception:

Rock-Crawlings ≠ Off-Roading

Not sure if you meant rock-crawling here, if yes, the Broncos will definetly impact Wrangler sales, because there is something like 0.01% of the Wrangler owners actually rock-crawl.

1% of all Wrangler owners actually off-road.

99% of Wrangler owners, mall-crawl. (and has never taken their Jeep out of 2H)

P.S. This forum accounts for the niche 1% of actual Wrangler owners, and the poll already showing 20% here would "consider" jumping ship.

 

[rockclimber]

This is so far from the truth it's a little unsettling people actually believe this..
I love Jeeps and all, but let's not get too far ahead of ourselves here..

Not sure if you wrote that in jest, but a common misconception:

Rock Crawlings ≠ Off-roading

I wasn’t talking about rock crawling at all and I agree rock crawling is not off-roading. I honestly don’t know much about Broncos but I know my Jeep and a family friend got a brand new bronco and it’s terrible off-road. Mine is a base model sport and it performs better in many off-road conditions than a bronco. I mean a bronco is like they wanted a small suv that looked tough (because of the features drawn from the Jeep) but seems to be made for city driving. The different models are just confusing to me unlike the clear features of the different wrangler models. This article explains this all very well https://www.motorbiscuit.com/the-ford-bronco-model-you-need-to-avoid/. Besides it’s suspect off-road capability the bronco is just ugly to me especially with the uh top? roof? Idk what to call it, off. I understand my thoughts are not shared by some or many but it’s just my opinion.

 

[Arterius2]

I wasn’t talking about rock crawling at all and I agree rock crawling is not off-roading. I honestly don’t know much about Broncos but I know my Jeep and a family friend got a brand new bronco and it’s terrible off-road. Mine is a base model sport and it performs better in many off-road conditions than a bronco. I mean a bronco is like they wanted a small suv that looked tough (because of the features drawn from the Jeep) but seems to be made for city driving. The different models are just confusing to me unlike the clear features of the different wrangler models. This article explains this all very well https://www.motorbiscuit.com/the-ford-bronco-model-you-need-to-avoid/. Besides it’s suspect off-road capability the bronco is just ugly to me especially with the uh top? roof? Idk what to call it, off. I understand my thoughts are not shared by some or many but it’s just my opinion.

The actual Bronco isn't selling yet, so your family friend probably got misled and bought a Bronco 'Sport', which for the most part is just a Ford Escape.

I suggest you look at some of the previews of the actual Bronco.

(It is every way different from how you described them, and a real Jeep competitor.)

 

[Sean L]

I wasn’t talking about rock crawling at all and I agree rock crawling is not off-roading. I honestly don’t know much about Broncos but I know my Jeep and a family friend got a brand new bronco and it’s terrible off-road. Mine is a base model sport and it performs better in many off-road conditions than a bronco. I mean a bronco is like they wanted a small suv that looked tough (because of the features drawn from the Jeep) but seems to be made for city driving. The different models are just confusing to me unlike the clear features of the different wrangler models. This article explains this all very well https://www.motorbiscuit.com/the-ford-bronco-model-you-need-to-avoid/. Besides it’s suspect off-road capability the bronco is just ugly to me especially with the uh top? roof? Idk what to call it, off. I understand my thoughts are not shared by some or many but it’s just my opinion.

Dude... If you actually took Scotty Kilmer seriously you wouldn't even be driving a Jeep...

 

[CT_LFC]

The actual Bronco isn't selling yet, so your family friend probably got misled and bought a Bronco 'Sport', which for the most part is just a Ford Ranger.

That's my guess as well and why i don't think Ford should have used the Bronco name on it. People will get confused.

 

[Crawldad]

better fit and finish lol

wranglers were never meant to be connoisseur vehicles. they were meant from the very beginning to be utility vehicles.

Land Rover > any of these. But you are gonna pay. the base models start at 50k
You could also get a mercedes or bmw suv if you want "fit and finish"

 

[rallydefault]

but I know my Jeep and a family friend got a brand new bronco

They got a Bronco Sport, not a Bronco.

Or they are a time traveler freshly returned from 2022.

You could also get a mercedes or bmw suv if you want "fit and finish"

These comments never cease to give me a chuckle. It's like, "Oh hey you want a nice vehicle? You gotta buy a BMW. Otherwise, stop complaining." The middle ground really doesn't exist anymore, does it? lol

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