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Looks Like Ford Bronco is Serious About Taking on the Wrangler

Will you consider the new Bronco?


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Rodeoflyer

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Well the aftermarket will help you get above 35’s;)
Hmmm.... the aftermarket can't get the ZR2 above 35's.. I know it's all just speculation. I just can't see them getting something price/performance competitive with a Jeep.



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Indio

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Price doesn’t matter anymore. Hell with a more durable vehicle why not make it 96 or 108 months of payments? Especially with the good residual ford can’t lose if they have to repo it.
What about for the buyer? I recently bought a new economy car gas sipper for 14k. If I had car payments, each month they would be very low, compared to having for example a 50k car payment. If I were to sell each of the vehicles 10 years from now (or longer I tend to hang onto vehicles like grim death, lol), I'm not sure which vehicle would hit me harder in terms of total dollar amount depreciation.

Basically, I know people who have one or more high priced vehicles, and they have big car payments each month, and higher insurance costs, and seem to be spending a lot overall and losing money on replacing these vehicles often. I'm open to seeing how spending on expensive vehicles is a financial win, but I've done well financially driving low cost vehicles.
 

Nickp01

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Doesn't matter unless there's interest attached to the loans...then it DEFINITELY DOES matter.

And even then, I'd argue it does b/c the interest is still attached, it's just built into the price.

Only the very financially inept would even dare to argue otherwise.
I’m being a bit hyperbolic with this. My point being that I think people’s idea of “affordable” vehicles has become very skewed since vehicles retain value and are so much more durable/reliable than they used to be. A 1996 Bronco was around $30k in today’s money.... but would be a far less reliable and durable vehicle than a modern Bronco. Jeep’s are kind of an exception since the 4.0 was such a good engine, but as a whole your “bang for the buck” nowadays is absurd vs even 20 years ago.
 

Sean K.

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I’m being a bit hyperbolic with this. My point being that I think people’s idea of “affordable” vehicles has become very skewed since vehicles retain value and are so much more durable/reliable than they used to be. A 1996 Bronco was around $30k in today’s money.... but would be a far less reliable and durable vehicle than a modern Bronco. Jeep’s are kind of an exception since the 4.0 was such a good engine, but as a whole your “bang for the buck” nowadays is absurd vs even 20 years ago.
You're mixing in a whole bunch of variables there....from TVM and inflation to questionable reliability improvements considering the associated increases in complexity and cost of components as well as repairs.

One thing's certain...if you're someone looking at vehicles based on the "payment"....you likely cannot really "afford" that vehicle.
 

wolf

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If Ford is smart they will put a 302ci or other small v8 in the Bronco and call it a stallion.
Maybe Ford will purchase Jeep. I’m sure that would get somebody wound up. Ha ha.
 

WreckEm711

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You're mixing in a whole bunch of variables there....from TVM and inflation to questionable reliability improvements considering the associated increases in complexity and cost of components as well as repairs.

One thing's certain...if you're someone looking at vehicles based on the "payment"....you likely cannot really "afford" that vehicle.
Yet that's exactly what a lot of people do nowadays in the world of instant gratification and subscription models. People are conditioned to see the monthly price and how that fits into their budget. Hey look! I can get this and still have X left over each month, I want it! Instead of looking at the long term impact.
 

Nickp01

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You're mixing in a whole bunch of variables there....from TVM and inflation to questionable reliability improvements considering the associated increases in complexity and cost of components as well as repairs.

One thing's certain...if you're someone looking at vehicles based on the "payment"....you likely cannot really "afford" that vehicle.
Totally agree from a financial perspective. From a sales perspective... they’ll figure out a way.
 

Sean K.

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Totally agree from a financial perspective. From a sales perspective... they’ll figure out a way.
Not sure I care an iota for Ford's sales perspective, but feel free...you certainly don't need my permission.
 

aldo98229

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Well... I'm waiting with baited breath. If they can release something for less than $45k (cost of a pretty well optioned Rubicon) that can keep up with it on all terrain it will be interesting.

However there won't be much aftermarket support likely the first year or two and if you're stuck with max 35'' tires, well...
And anything with standard 35” and 37” inch tires is bound to have such horrendous MPG, that Ford is likely to restrict its volume either through pricing or production caps, to avoid tanking its CAFE numbers.
 

Indio

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You're mixing in a whole bunch of variables there....from TVM and inflation to questionable reliability improvements considering the associated increases in complexity and cost of components as well as repairs.

One thing's certain...if you're someone looking at vehicles based on the "payment"....you likely cannot really "afford" that vehicle.
Well yeah, there are a number of variables, that's why I brought it up in terms of the idea price doesn't matter anymore. And also, people who don't look at price, or look at monthly payments, I wouldn't call that a good move, regardless of what they could afford.

My reason for posting, was this idea that price doesn't matter, and to know how people dropping 50k, or sometimes 100k total in two vehicle households, are doing in terms of the financials when it comes out in the wash. Does price matter? If not should everyone go drop 50k on a vehicle?
 

Rodeoflyer

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And anything with standard 35” and 37” inch tires is bound to have such horrendous MPG, that Ford is likely to restrict its volume either through pricing or production caps, to avoid tanking its CAFE numbers.
They got around that with the ecoboost...we shall see.. it will be interesting.
 

Sean K.

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Well yeah, there are a number of variables, that's why I brought it up in terms of the idea price doesn't matter anymore. And also, people who don't look at price, or look at monthly payments, I wouldn't call that a good move, regardless of what they could afford.

My reason for posting, was this idea that price doesn't matter, and to know how people dropping 50k, or sometimes 100k total in two vehicle households, are doing in terms of the financials when it comes out in the wash. Does price matter? If not should everyone go drop 50k on a vehicle?
And from what you've written, I believe we are in agreement...price DOES matter....
 

aldo98229

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If Ford expects to provide a direct challenge to Wrangler, Bronco is going to have to outperform JL on every dimension, on the road and the trail, convincingly and by a wide margin. Otherwise, they are wasting their time. Just like Xterra and FJ Cruiser did.

FCA put itself in this position by jacking up Wrangler prices so much. The price increases not only encouraged Ford to want a piece of the pie, but also made it easier for Ford to justify spending gobs of money to develop a Bronco that can take on Wrangler.
 

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