Thanks. Good thing for Ford. If these are the same Bronco line this thread is referring too it would be a short lived revival for Ford!! Can't see them as a mass market contender over the long haul which would be needed for Ford to maintain production of the higher end models that would steal Wrangler owners away.
Completely agree. If it came after the actual Bronco, it would make more sense. For now, these are the Bronco to consumers and these aren't in the same class as a Wrangler. Unless you're an enthusiast or have a Bronco pre-order, that's likely your world view on the Bronco brand.
The bronco sport(what is out now) is no more a Bronco than a Renegade is a JL.
Considering 35 inch tires and 4.7 gears and up to a 95.1 crawl ratio oem it’s more than filling gaps.
The problem with that is Jeep is not calling the Renegade a Wrangler Renegade. Everyone knows they are two separate models. Ford naming both Broncos confuses people and may potentially hurt the Bronco brand in the long run. The poster you quoted isn't the first to think that he's looking at the real Bronco and he won't be the last.
Why would you ? The Renegade doesn't carry the Wrangler brand on it. The Bronco (Sport or not) is branded as a Bronco. Your comparison is same as me saying I don't want an apple because I hate the way an orange looks.
It appears that the Bronco Sport is actually comparable to the Compass based on size. My wife has a Cherokee and the Bronco Sport is notably smaller.
Whether it was a mistake or not is yet to be determined. I think Ford out the sport under the bronco name to sell more sports never dreaming it could hurt sales of the Bronco.
I agree that NO manufacturer would consciously brand an entry level product with the same brand as a high end product in hopes sales are hurt. But as long as they put the Bronco brand on the sport then comparisons like mine will be made. I understand the need for mass market support to make a brand viable but I would also expect its entry level version to look much the same as the higher end version. I think this may be where Ford is making a mistake. In making the Sport like most any other small to mid-sized SUV the competition for sales is higher and harder to sustain and that in the long run will hurt the Bronco overall. Only time will tell if the revival is long or short lived. But I think Bronco's survival will be more tied to the Bronco Sport than the capabilities of the full size Bronco. It's about profit at the end of the day for the manufacturer. The comparison of Compass and Renegade's off road ability is not valid as they are not sold under the Wrangler brand.
