Ratbert's Dealers Below-Invoice Spreadsheet

[Smokediver]

Just confirming that your spreadsheet is still correct for Tri-City in Eden, NC. I'm placing an order with them today.

Sponsored

 

[Smokediver]

Just a note on this. In the process I spoke with Leith Jeep in Raleigh about ordering. I even shared the sheet form this forum and they took it up to their GM. The response was that they would be losing almost 2k to do that deal. It's interesting that some dealers seem to be able to make money doing this while others can't. Does the forum have any insight on why that is? It's got me curious.

 

[GeeGuid]

Something about Jeep kickbacks for selling so many (high-volume).

 

[bdaviskc]

Anybody purchase recently from Jim Butler in Linn, MO? I am in Kansas City and looking to place an order. Just came across this info (thanks very much Ratbert!) and wondering if anyone has had luck with this dealer/know who to ask for there—-thanks in advance. Looking forward to buying our first Wrangler!

 

[Nitehawk92]

Email sent!

I order from Chad earlier this month...

 

[J0E]

Just a note on this. In the process I spoke with Leith Jeep in Raleigh about ordering. I even shared the sheet form this forum and they took it up to their GM. The response was that they would be losing almost 2k to do that deal. It's interesting that some dealers seem to be able to make money doing this while others can't. Does the forum have any insight on why that is? It's got me curious.

@Ratbert is the expert, but I've been told some dealer get volume discounts. They typically have lower overhead, at least per sale.

In 2021, Dennis Dillion (DD) in Idaho was the cheapest west of the mississippi. I asked them a few months ago and now they are above MSRP. Peterson in ID is now the cheapest. I think DD realized they could make more money selling over MSRP at lower volumes.

 

[Nitehawk92]

I ordered from Chad Rivas, Miracle CJD in Gallatin Tennessee. They gave me basically the same prices that I got on a quote from Gupton. But Miracle gave me the 6% with only a $599 processing fee, and NO financing requirement plus they will honor Tread Lightly making it 7%. Plus Gupton is always so busy sometimes it takes people a couple weeks to get their Jeeps from Gupton. They are located North East of Nashville a similar distance that Gupton is to the North West of Nashville. Miracle CJD is the way to go.

 

[BrentMG]

For Central Texas guys I was able to get right around 4% below invoice from Nyle Maxwell in Austin. I figured not having to drive/fly to Iowa, Kentucky, Tennessee was worth the extra 1 or 2 percent.

Need tread lightly and to finance through them, I didn't see the financing as a big deal as I am hoping next year rates go down and refinance anyways.

Sean Knox is who I worked through and sent me build. [email protected]

It's weird their Taylor location won't budge much on price. I told them another Austin dealership offered the same Jeep for almost $6k cheaper and he started making all kinda of excuses on how what I see is what I'll be charged, they'll have other fees blah blah blah.

 

[Ratbert]

@Ratbert is the expert, but I've been told some dealer get volume discounts. They typically have lower overhead, at least per sale.

In 2021, Dennis Dillion (DD) in Idaho was the cheapest west of the mississippi. I asked them a few months ago and now they are above MSRP. Peterson in ID is now the cheapest. I think DD realized they could make more money selling over MSRP at lower volumes.

I'm no expert on how they're making money from it. I merely consolidated the data.

 

[dalema]

Just a note on this. In the process I spoke with Leith Jeep in Raleigh about ordering. I even shared the sheet form this forum and they took it up to their GM. The response was that they would be losing almost 2k to do that deal. It's interesting that some dealers seem to be able to make money doing this while others can't. Does the forum have any insight on why that is? It's got me curious.

My understanding is:
- Volume dealer = Stellantis incentives to the dealer and additional allocations
- Financing = kickbacks from the lender
- Dealer fees = vary widely and you should factor them in to your percentage under invoice amount eg in california they are capped at $85, whereas some in Florida are $900+.

 

[airplnmdls]

I've been getting pricing from a number of dealers on this list! However I found one that isn't mentioned! Marion CDJR in Marion, NC.
https://www.marioncdjr.com/
They have a big banner on their home page advertising 10% off MSRP + free shipping up to 500 miles! https://www.marioncdjr.com/marion-custom-vehicle-order.html
They gave me a lower price on my build than Gupton or Miracle. I ended up placing an order with Miracle yesterday though since they were closer to me in Ohio, the difference was only $300, but also Marion didn't have any allocations and said they couldn't enter an order currently, and didn't know when they were going to be able to :-/ But either way, another one to add to the list!

 

[Xspurt]

I've been getting pricing from a number of dealers on this list! However I found one that isn't mentioned! Marion CDJR in Marion, NC.
https://www.marioncdjr.com/
They have a big banner on their home page advertising 10% off MSRP + free shipping up to 500 miles! https://www.marioncdjr.com/marion-custom-vehicle-order.html

They were on the list as a dealer that went as low as 7% below invoice (with Tread Lightly) on ALL models but suddenly stopped a few weeks ago. I'm glad to see they're back with something similar.

Dealers - ALL dealers can sell below invoice because the invoice price is a made up fantasy since the mid 90s. NO dealer pays invoice ... or I'll clarify: They might PAY invoice but it doesn't COST them invoice. As some have mentioned it's the volume kickbacks but ALL dealers are eligible for those. They just get better for the dealer the more they sell.

 

[bdaviskc]

Anybody purchase recently from Jim Butler in Linn, MO? I am in Kansas City and looking to place an order. Just came across this info (thanks very much Ratbert!) and wondering if anyone has had luck with this dealer/know who to ask for there—-thanks in advance. Looking forward to buying our first Wrangler!

Going to update on my own question—Jim Butler is still honoring the discounts. If you need a contact—reach out to Steve Boeckmann ([email protected]). Ordered a 2023 with Altitude Package and various other options (Sticker-$48,360)—price out the door including dealer doc fees $44,755. Very easy to deal with if you are in the area.

 

[SinisterKid]

I've been getting pricing from a number of dealers on this list! However I found one that isn't mentioned! Marion CDJR in Marion, NC.
https://www.marioncdjr.com/
They have a big banner on their home page advertising 10% off MSRP + free shipping up to 500 miles! https://www.marioncdjr.com/marion-custom-vehicle-order.html
They gave me a lower price on my build than Gupton or Miracle. I ended up placing an order with Miracle yesterday though since they were closer to me in Ohio, the difference was only $300, but also Marion didn't have any allocations and said they couldn't enter an order currently, and didn't know when they were going to be able to :-/ But either way, another one to add to the list!

I contacted them via their vehicle order form and when they called me, they were firm on their 10% below MSRP price which I think for a highly optioned build is close to 5% under invoice. Also found their Doc Fee is $699 if anyone is interested. Not a bad option if its local to you.

 

[airplnmdls]

I contacted them via their vehicle order form and when they called me, they were firm on their 10% below MSRP price which I think for a highly optioned build is close to 5% under invoice. Also found their Doc Fee is $699 if anyone is interested. Not a bad option if its local to you.

Yes, thanks, I should have mentioned that. They told me also doc fee was $699, but then they also said another $300 for "Government Fees", which I wonder if it's the same as Gupton's 0.3% for "Business Tax".

Sponsored