Wrangler Price Increase Coming?

[Ratbert]

At least this didn't become political.

Oh wait. Never mind.

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[NWJeepr]

If the goal is to move manufacturing back to the US, what happens to all the plants in Mexico and Canada?

You don't pick up a manufacturing plant and move it. You abandon it and have to eat the loss. Then, you have to cough up the money to make a new plant, to the tune of billions/trillions of dollars. These can be 5-10 year endeavors, and someone has to pay for it.

Tell me how this is supposed to work in our favor, again?

 

[Jeep Wick]

Here is our take as a producer that only makes our products in the USA.

We live in a global economy, there is really no way around that. Despite the fact that we only make our products here, it is impossible for an entire supply chain to only have or get USA only goods.

There are some industries and product types that simply don't want to make products here, or can't compete. It is also better to have some supply chain diversity.

A 30% tariff doesn't mean a product MSRP will go up 30%, but if there are much higher supply chain costs for an extended time, prices will rise as the newly acquired products starts to increase.

Things have been so costly for so long, I honestly don't think anyone regardless of political stance wants to see price go up any more. So hopefully we can all avoid any notable increases.

Well said. I believe many price jumps were a result a COVID era shortages and hysteria, they just never came down. Inflation plays a role but that number varies widely by product. It will be nice to see some genuine competition for our dollars.

 

[Ratbert]

It will be nice to see some genuine competition for our dollars.

Genuine competition by trying to restrict competition? That's an interesting take on it.

 

[Jtphoto]

If the goal is to move manufacturing back to the US, what happens to all the plants in Mexico and Canada?

You don't pick up a manufacturing plant and move it. You abandon it and have to eat the loss. Then, you have to cough up the money to make a new plant, to the tune of billions/trillions of dollars. These can be 5-10 year endeavors, and someone has to pay for it.

Tell me how this is supposed to work in our favor, again?

Building a new plant takes time and a lot of $. Canada may just simply use these plants to build their own Canadian version of the vehicles as they use too.

The biggest issue for the US in this process is Canada finding new markets and buyers for the raw materials that have no tariffs and pay better. USA loses their competitive edge and have to buy Raw materials from somewhere else.
As for those Chinese products that play a key role in the automotive industry, Canada can simply order direct from China bypassing the US tariffs affecting the prices …

 

[Jtphoto]

Genuine competition by trying to restrict competition? That's an interesting take on it.

Unfortunately that will take longer then 4 years to happen.

 

[NWJeepr]

Building a new plant takes time and a lot of $. Canada may just simply use these plants to build their own Canadian version of the vehicles as they use too.

The biggest issue for the US in this process is Canada finding new markets and buyers for the raw materials that have no tariffs and pay better. USA loses their competitive edge and have to buy Raw materials from somewhere else.
As for those Chinese products that play a key role in the automotive industry, Canada can simply order direct from China bypassing the US tariffs affecting the prices …

Exactly. And that's why I can't fathom how/why people think tariffs are in any way a "good" idea.

These tariffs will, however, send a lot of money to what's left of the US federal government.

 

[NWJeepr]

.

 

[arnie_mueller]

I bought my first and last Wrangler in 2022. There’s no way I’d pay the prices today for one of these frustrating but fun vehicles.

If the prices go down in the future or I somehow double my income, then I could afford one. unfortunately, my income keeps going down thanks to one of my adopted children that I raise as a single parent and have to continue to support.

 

[yokramer]

Well said. I believe many price jumps were a result a COVID era shortages and hysteria, they just never came down. Inflation plays a role but that number varies widely by product. It will be nice to see some genuine competition for our dollars.

And this right here is what a lot of people dont want to acknowledge. Prices went up and when costs for companies making the goods went back down prices stayed high. No company out there is going to settle for anything less than "record profits" and taking it out on the consumer is always going to be what happens. And god forbid you try to do anything to keep corporations from being held responsible in any way shape or form its unamerican apparently.

 

[JSFoster75]

The only thing you can compare between "Made in the USA" and "Made in China" is the cost savings... Nothing about the "Made in China" products is remotely comparable to "Made in the USA" goods... I've learned that the hard way through the years...

It's like buying from Walmart, you'll end up spending more because you have to replace it way more often, but you think you are saving $$$ because the initial price tag is lower... You get what you pay for, and typically speaking, "Made in China" means you are getting much less than you are paying for...

 

[Bryce]

I bought my first and last Wrangler in 2022. There’s no way I’d pay the prices today for one of these frustrating but fun vehicles.

If the prices go down in the future or I somehow double my income, then I could afford one. unfortunately, my income keeps going down thanks to one of my adopted children that I raise as a single parent and have to continue to support.

Same but 2019 for me, first and last. When this one conks out or I get tired of it, I won't get another. Not that I had a bad experience, quite the opposite, it's been a pleasurable 6 years. I just couldn't bring myself to pay what they are asking.

 

[Heimkehr]

Same but 2019 for me, first and last. When this one conks out or I get tired of it, I won't get another. Not that I had a bad experience, quite the opposite, it's been a pleasurable 6 years. I just couldn't bring myself to pay what they are asking.

Same here. The ownership experience of my 2021 JLU has been 99% perfect. That is in sharp contrast with the crapshow that was my brief dalliance with a 1995 YJ.

With the JLU's history in mind, I should be amenable to replacing it with another Jeep, without question, if or when that day arrives. To be honest, though, I'd probably revert to one of the two brands (Honda, or Chevrolet) that preceded the Jeep purchase. That's due in large part to two unignorable developments since my Wrangler was built in late 2020:

1. The increasing likelihood, with each passing model year, that buying a well-functioning and reliable Wrangler is little more than a roll of the dice. Thanks, Stellantis.

2. The oppressive price increases putting ever more distance between the traditional Jeep market and the numbers on the window stickers. #1 makes #2 a bit worse, all things considered.

 

[Jeep Wick]

Examples of what we are talking about.

 

[alphawolff]

We have so much profit with our models that we could absorb these tariffs without any cost increase. Stuff like the 392 makes over 50k in pure profit for each model sold. I don't see any price increases coming in the short term.

I think the tariffs are beyond dumb and enforced by someone without a lick of financial understanding of greater market forces, but more OEMs moving production out of Mexico is a good thing in the long run. Exploiting cheap labor to build a product just results in a cheap product. Toyota is a good example of this with all their recent issues. Then 3.6Ls coming out of our Mexico plant have been hilariously terrible quality wise in regards to torque specifications.

Moving products to low cost countries just to save a buck always ends up biting them in the ass. Or, more accurately, us customers dealing with bullshit.

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