I don't know if it would make business sense or not, but I would also be happy to see a Rubicon Sport option.If Jeep is afraid to offer lockers across non-Rubicon models because it might dilute the Rubicon sub-brand, then it should add a “Rubicon Sport” that offers the off-road goodies at a more affordable price point.
The current setup by which we have to step into a Rubicon just for the lockers might work for greedy FCA, but not for the average off-roader.
I guess high ground clearance, convertible tops, and 4x4 don't count as actual content any more. Personally I'd rather spend $35K on a base Wrangler than the same amount on a far less capable SUV with more "content."However, Rubicon, or any Wrangler for that matter, offers little actual content for the money. Things like LEDs, leather, navigation, heated seats, etc., are all standard on vehicles costing $35,000 to $40,000. You need to pay $60,000 to get them on Rubicon.
I'm just glad the market has options for both.