jeepingib
Well-Known Member
- First Name
- Dusty
- Joined
- Jun 26, 2018
- Threads
- 25
- Messages
- 10,260
- Reaction score
- 40,153
- Location
- College Station, TX
- Vehicle(s)
- 18' JLUR Punk'n
- Occupation
- BBQ prophet
Not discounting them. But I believe that the market is more driven by image. Look at all the idiots with angry grills and dubs on their Wranglers.....I agree lol. I've agreed the whole time. I'm just saying there's a whole other market segment we seem to be discounting.

But it's my opinion that those casual users are drawn to the Wrangler because of the halo group that do things that the casual owners won't. That's why it's key that the Bronco can actually perform. Not because necessity for those casual people. But that those casual owners are willing to put up with a lot to maintain their image.
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