This is a battle for market-share more than anything (imo), not off roaders. In the end Ford (or Jeep) couldn't care less if anyone takes them off road. They simply want to sell the trucks/Jeeps. Who knows the percentage of people who take their Jeeps off road -- I gather its very very low; and it will be the same for the Bronco. No question. So the end goal is just to sell the Bronco and take Jeep sales away.I wasn't really getting into the whole Ford quality thing because both Ford and Chrysler have had their snafus with vehicle releases and quality. And this isn't about the crash testing; it is more about those who will be taking it off road, especially in off camber situations and trusting the cage. Simply put, this is one of their larger selling points vs. a Jeep for the vehicle that will have off road superiority. Remember that this is a battle for off-road buyers, not just cruising down A1A. So if they can't convince their own safety group and and executives that this is at least as safe as the tried and true design that Jeep (and every custom cage builder out there) uses, how can they reasonably expect the public to bite into that s#!t sandwich? I am not saying that it isn't going to be a good vehicle or some stiff competition or even that the cage won't be proven to be safe over time. But how should we be expected to trust it when Ford clearly doesn't even trust their own product?
This forum is a collection of enthusiast who know A LOT about off roading and what they want in an off road vehicle. Ford would love to win a few of these people over but I really doubt that's the audience they're trying to attract.
With that said, the Bronco MUST be seen off road to some degree or it negates the off road capabilities they've tried so hard to prove.