Bronco vs Jeep Wrangler mega thread

With the Bronco launch, what team are you in?

  • I will stay with team Jeep

    Votes: 686 60.9%
  • I may jump to Team Ford

    Votes: 232 20.6%
  • I am staying out of this one for now. (in Eric Cartman’s voice): Screw you guys, I am going home.

    Votes: 108 9.6%
  • Is “both” an option because I am loaded and can afford both?

    Votes: 101 9.0%

  • Total voters
    1,127

Jeeperob

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I wasn't really getting into the whole Ford quality thing because both Ford and Chrysler have had their snafus with vehicle releases and quality. And this isn't about the crash testing; it is more about those who will be taking it off road, especially in off camber situations and trusting the cage. Simply put, this is one of their larger selling points vs. a Jeep for the vehicle that will have off road superiority. Remember that this is a battle for off-road buyers, not just cruising down A1A. So if they can't convince their own safety group and and executives that this is at least as safe as the tried and true design that Jeep (and every custom cage builder out there) uses, how can they reasonably expect the public to bite into that s#!t sandwich? I am not saying that it isn't going to be a good vehicle or some stiff competition or even that the cage won't be proven to be safe over time. But how should we be expected to trust it when Ford clearly doesn't even trust their own product?
This is a battle for market-share more than anything (imo), not off roaders. In the end Ford (or Jeep) couldn't care less if anyone takes them off road. They simply want to sell the trucks/Jeeps. Who knows the percentage of people who take their Jeeps off road -- I gather its very very low; and it will be the same for the Bronco. No question. So the end goal is just to sell the Bronco and take Jeep sales away.

This forum is a collection of enthusiast who know A LOT about off roading and what they want in an off road vehicle. Ford would love to win a few of these people over but I really doubt that's the audience they're trying to attract.

With that said, the Bronco MUST be seen off road to some degree or it negates the off road capabilities they've tried so hard to prove.





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sardog12

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This is a battle for market-share more than anything (imo), not off roaders. In the end Ford (or Jeep) couldn't care less if anyone takes them off road. They simply want to sell the trucks/Jeeps. Who knows the percentage of people who take their Jeeps off road -- I gather its very very low; and it will be the same for the Bronco. No question. So the end goal is just to sell the Bronco and take Jeep sales away.

This forum is a collection of enthusiast who know A LOT about off roading and what they want in an off road vehicle. Ford would love to win a few of these people over but I really doubt that's the audience they're trying to attract.

With that said, the Bronco MUST be seen off road to some degree or it negates the off road capabilities they've tried so hard to prove.
I understand that they want to sell numbers and the majority of those will be mall crawlers however I also disagree and think they have made it clear that they aren't just going for that crowd. They want the off roaders also, even the hard core. Attempting to run Baja and sponsoring KOH wouldn't really mean much to the beach cruising crowd but are actions designed to get the attention of the off roading community.
 

Jeeperob

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I understand that they want to sell numbers and the majority of those will be mall crawlers however I also disagree and think they have made it clear that they aren't just going for that crowd. They want the off roaders also, even the hard core. Attempting to run Baja and sponsoring KOH wouldn't really mean much to the beach cruising crowd but are actions designed to get the attention of the off roading community.
yup, that’s why I said in my last paragraph they still want the off roaders. But in the end, they simply want sales like any car company. Same as GT350 or Mustang, Camaro, Firebird (RIP, I loved it), maybe less than 5% are ever taken to the track or taken to their limits. A regular Mustang GT far exceeds most drivers capabilities (mine included). But they wanna sell them ...to anyone with the cash to buy lol. But, you are 100% correct; with the Bronco, they must have an offroad following (to some degree) to stay “legit”, just as these car manufacturers want to see their sports cars at the track.
 

jeepingib

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This is a battle for market-share more than anything (imo), not off roaders. In the end Ford (or Jeep) couldn't care less if anyone takes them off road. They simply want to sell the trucks/Jeeps. Who knows the percentage of people who take their Jeeps off road -- I gather its very very low; and it will be the same for the Bronco. No question. So the end goal is just to sell the Bronco and take Jeep sales away.

This forum is a collection of enthusiast who know A LOT about off roading and what they want in an off road vehicle. Ford would love to win a few of these people over but I really doubt that's the audience they're trying to attract.

With that said, the Bronco MUST be seen off road to some degree or it negates the off road capabilities they've tried so hard to prove.
Ah but it's got to be able to get enough serious off roaders to believe in it enough to set up a halo image of being a super capable rig. The other competitors who have tried to dip into the same sales pool that the Wrangler holds, failed at this. That is why this is not a very good look for them. They need that hard-core group that is going to hit all the big name trails, and be all over the internet, and social media, so that they can capture that market share. If it comes off as weak and not capable enough then it will fade away. It really has to be better than the Wrangler. After all, the Wrangler is the established segment leader. It has a massive following and support in the community and aftermarket. So don't be so quick to discount the value of off road ability. That has not proven to be an effective way to market in this segment.
 

Jeeperob

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Ah but it's got to be able to get enough serious off roaders to believe in it enough to set up a halo image of being a super capable rig. The other competitors who have tried to dip into the same sales pool that the Wrangler holds, failed at this. That is why this is not a very good look for them. They need that hard-core group that is going to hit all the big name trails, and be all over the internet, and social media, so that they can capture that market share. If it comes off as weak and not capable enough then it will fade away. It really has to be better than the Wrangler. After all, the Wrangler is the established segment leader. It has a massive following and support in the community and aftermarket. So don't be so quick to discount the value of off road ability. That has not proven to be an effective way to market in this segment.
I agree lol. I've agreed the whole time. I'm just saying there's a whole other market segment we seem to be discounting.
 

sardog12

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I agree lol. I've agreed the whole time. I'm just saying there's a whole other market segment we seem to be discounting.
I don't discount this segment however I do believe that this segment is in large part fed by the image of the same or similar rigs being worked in all of the off road terrains. People may not necessarily beat on their Jeeps in the same way that the minority do but they want to know they theirs is capable of the same abuse. When they came out with the 4 door and were able to market it as having the ability to take the family out without compromise, that was the defining moment.
 

jeepingib

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I agree lol. I've agreed the whole time. I'm just saying there's a whole other market segment we seem to be discounting.
Not discounting them. But I believe that the market is more driven by image. Look at all the idiots with angry grills and dubs on their Wranglers..... :crying:

But it's my opinion that those casual users are drawn to the Wrangler because of the halo group that do things that the casual owners won't. That's why it's key that the Bronco can actually perform. Not because necessity for those casual people. But that those casual owners are willing to put up with a lot to maintain their image.
 

BlackGenesis

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Surely you'll be able to buy LKQ cheapies (that might require a little work to get to fit right...but that's part and parcel for body work anyway)?
Yes, when damaged, both vehicles will require same amount of work - front - swap out with used parts, hopefully in same color. Rear - pull/bondo/paint or cut/weld/paint.
It is a easier to damage bronco front end, but most will not be buying it for rockcraling
 

Jeeperob

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Not sure if it's been added here but Ford has listened and the Sasquatch (35") will now be available to order with the 7 speed manual. The press release was not clear, but I believe it's only with the 2.3L. Wish it was with the 2.3 & 2.7L but supposedly the 2.7L would require different gearbox/casting...
 

four low

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At least Ford not only "listened", the acted on the requests.
Now Jeep has to do the same ; pay attention to the people who buy the product. Half doors, options that can be ordered for any trim level, more VALUE for the money.
 

Jeeperob

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At least Ford not only "listened", the acted on the requests.
Now Jeep has to do the same ; pay attention to the people who buy the product. Half doors, options that can be ordered for any trim level, more VALUE for the money.
Half doors are very cool. I don’t get why they’re not released. Is it some safety issue or something?
 

aldo98229

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Half doors are very cool. I don’t get why they’re not released. Is it some safety issue or something?
Who knows. That’s FCA for you.

Perhaps they are illegal in Italy so now no one gets them.
 

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