ThirtyOne
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It makes sense in a lot of ways. It gives both companies scale for the massive tech investments they need to make .Oh shit. I didn't know that happened. Are Peugeot's reliable? I know they made bicycles at one point...their tiny little cars are poopular in EU. I can't see the French and the Italians in the same board meeting getting along too well...
And Peugot wants to bring their cars back to the US and this gives them an instant network to do it.
It would seem obvious to re-brand Peugots as Chryslers for the US as a way to reinvigorate both brands here but for some reason they don't seem to be doing it.
Peugot brands are also more successful in Europe than any FCA brands.
And as has been stated they seem to have good leadership at Peugot and be focused on profits and quality - two things that have not been strong at FCA overall.
The weak point is that neither entity has IP in electrification, automation, or mobility. And they are behind the curve in electrification and in China.
Overall I think most analysts consider it good deal which could benefit both entities.
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