Jeeperob
Well-Known Member
I agree lol. I've agreed the whole time. I'm just saying there's a whole other market segment we seem to be discounting.Ah but it's got to be able to get enough serious off roaders to believe in it enough to set up a halo image of being a super capable rig. The other competitors who have tried to dip into the same sales pool that the Wrangler holds, failed at this. That is why this is not a very good look for them. They need that hard-core group that is going to hit all the big name trails, and be all over the internet, and social media, so that they can capture that market share. If it comes off as weak and not capable enough then it will fade away. It really has to be better than the Wrangler. After all, the Wrangler is the established segment leader. It has a massive following and support in the community and aftermarket. So don't be so quick to discount the value of off road ability. That has not proven to be an effective way to market in this segment.
Sponsored