WOW! Resale is awful.

[alphawolff]

I think the 4xe mess has spilled over into ICE resale values. A lot of potential owners will see a loaded 30k 4xe and a mid level 38k ICE and just go with the 4xe because they aren't aware of the issues and just go with the cheaper, loaded option. This has the effect of pulling down ICE values as they need to have some type of parity to sell.

The average consumer has no damn clue what they're buying. They just see a wrangler and nothing else. The amount of owners who bought a 4xe out of ignorance is astounding from a technician standpoint. Most people have no clue about the issues they have before purchase, and some have no clue about the hybrid features at all. Some people even bought them purely due to the lease incentives and never charge them once. This forum is a very small set of mostly informed owners, so it's a bad indicator of actual real world ownership.

At one point we were selling more 4xes than ICE due to the forced 4xe stocking in many states, which just makes the resale problem even worse due to the flood of worthless 4xes that were leased for cheap.

tl;dr; blame the 4xe

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[gato]

Wranglers have lost some of their resale value magic but not THAT much.

Actually, Stellantis has been systematically destroying resale value across the board. Their ridiculous pricing of the 392 (followed by the predictable deep discounts), their insane attempt to only allow 4xE for inventory to the 13 CARB states (resulting in $20K+ discounts to move them), their across the board price jacking resulting in ridiculous inventory level, etc, etc....really drove resale prices down.

The poor soul paying over $100K for a 392, and people paying over $60K for Saharas and over $70K for Rubicons, are seeing a massive depreciation.

If they find themselves needing or wanting to sell within 2 or 3 years of buying them, they are in a world of hurt.

 

[gato]

I think the 4xe mess has spilled over into ICE resale values. A lot of customers will see a 30k 4xe and a 38k ICE and just go with the 4xe because they aren't aware of the issues and just go with the cheaper option. This has the effect of pulling down ICE values as they need to have some type of parity to sell.

The average consumer has no damn clue what they're buying. They just see a wrangler and nothing else. The amount of owners who bought a 4xe out of ignorance is astounding from a technician standpoint. Most people have no clue about the issues they before purchase. Some people bought them purely due to the lease incentives. This forum is a very small set of mostly informed owners, so it's a bad indicator of actual real world ownership.

tl;dr; blame the 4xe

Totally agree....just posted something similar at the same time as you. I actually know a couple who are Jeep knowledgeable, but they bought a 4xe Rubicon (to wheel even) just because the OTD price was $20K lower than a regular Rubicon. They felt it was just too good an offer to pass.

Now, if you can find a brand new Rubicon 4xe with a $20K discount why would you buy a used ICE Rubicon or Willys for more $$$? That depresses the whole market. A lot of 4xes are Rubicons.

 

[ASSFROW]

Actually, Stellantis has been systematically destroying resale value across the board. Their ridiculous pricing of the 392 (followed by the predictable deep discounts), their insane attempt to only allow 4xE for inventory to the 13 CARB states (resulting in $20K+ discounts to move them), their across the board price jacking resulting in ridiculous inventory level, etc, etc....really drove resale prices down.

The poor soul paying over $100K for a 392, and people paying over $60K for Saharas and over $70K for Rubicons, are seeing a massive depreciation.

If they find themselves needing or wanting to sell within 2 or 3 years of buying them, they are in a world of hurt.

This isn't just a Stellantis problem. It's a most auto manufacture problem. Overblown pricing from 2020-2023 is killing tons of people.

 

[gato]

This isn't just a Stellantis problem. It's a most auto manufacture problem. Overblown pricing from 2020-2023 is killing tons of people.

I disagree. Toyota, for example, has been extremely disciplined, and they generally don't have an oversupply and deep discount situation, except in some unusual cases like their mandated EV and some of the trucks that had engine/transmission issues. They consistently average less than 30 days of supply across the country. Honda is similar, again, except for the EV disaster reselling the GM-built prologue.

Back to the Wrangler, Stellantis didn't invest (JL is now in it's 9th model year) basically unchanged, jacked the prices, forced inventory into dealers. Doing even one of those three are bad. Stellantis did all three.

Since the Wrangler/Gladiator launched, Toyota has completely revamped their off-roady/adventure vehicles (4Runner, Land Cruiser, Sequoia, Lexus GX, Tacoma, Tundra), Even Honda now has an off-roady Passport, Ford launched the Bronco and Bronco Raptor with standard 37s.

There are a lot more fresh competition in the <3 years old used market. And it will be even worse next year and the year after.

 

[James Westfall]

Actually, Stellantis has been systematically destroying resale value across the board.

I guess we see this differently. If you accept the MSRP from Stellantis as the "value" of the vehicle, then I suppose you could feel like depreciation is absolutely terrible. An automaker can ask whatever they want for any of their vehicles, but regardless, the market determines the real value. When you see huge depreciation like this, that's an indicator of a grossly overpriced vehicle. Not surprisingly, pretty soon after Stellantis bumped JL prices like crazy, they were forced to start offering massive incentives. As a result, the actual OTD price for most JLs is only a bit higher than it used to be. So in short, if you didn't allow yourself to get absolutely raped by Jeep when you bought your JL, then you won't see horrible depreciation a few years down the road.

I don't even consider the inflated MSRP when looking at depreciation. It's just a number that only affects the uneducated buyer.

Side note - every time this sort of discussion comes up on this site, we get the "it's not just Jeep, everyone's doing it". I'd like to point out a very telling piece of evidence - Ford and Chevy trucks and SUVs, which all saw pretty significant price increases over the past few years, aren't having this problem. That makes a statement far more powerful than any of our experiences.

 

[Kyanche]

My blue 2020 wrangler unlimited rubicon came up at $34k when I was checking last night (out of curiosity). Sticker was 55k and I paid 50 (before tax). Mine has most of the options, is the ocean blue color, and has 12k miles on it.

They sold a TON of jeeps from 2020-2022 or maybe 2023. I think the problem is the market is just oversaturated right now.

 

[Eyeball]

I would expect a lowball offer on a 2025, it reeks of seller desperation. Plus, you will never get anywhere near full value when selling to a reseller.

 

[BXFXJeep]

Rental Wranglers get dumped back into the used car market place after 1 year, and it seems the bulk of used Wranglers for sale are rentals, I wonder how many people know they are buying rentals, there are a lot of influencers pushing rentals as great bargains

When you buy a new Wrangler, make sure you get your money worth before driving out of the showroom, it's a mass market vehicle, not an investment like some people think it is.

--------------
FCA US LLC reports U.S. total sales of 324,825 vehicles in the third quarter of 2025, an increase of 6% over the same period last year. Total commercial fleet sales increase 22%. September total sales increase 16% versus the same month last year.

https://www.prnewswire.com/news-rel...ear-in-us-third-quarter-report-302573083.html

 

[DogsRule]

I asked a guy worth a few hundred million what was the dumbest thing he ever did and he said "I bought a new Wrangler right off the showroom floor."

So I bought used.

 

[James Westfall]

I know the feeling, I have a 2024 loaded Sahara sticker almost $61,000 with 14k was offered everywhere $34,000 -38K.
I want out, worst expenditure I have ever made, worst I mean worst factory and dealership I ever. I am going to take hit as it can only be a lesser value . No dealers want this trade and confirmed over and over.

Somehow I missed this. This is a great example of exactly what i'm talking about. $61k for a Sahara?!?! That's a $50k vehicle all day long, and that's why you're getting mid-30's trade offers. This is what I mean about grossly overpriced vehicles...just because they are priced at a number, and selling at a number, doesn't mean they are worth that number.

Also other's encouragement about finding another dealer...there are good dealers out there who will take care of you and at least get your problems fixed. They may not be the easiest to find, but I think that search will be better than losing $20k trading. Get it fixed and tough it out for 2 years and your situation will be so much better.

 

[Heimkehr]

there are a lot of influencers pushing rentals as great bargains

The only influence those shills have on me is to not do, or buy, whatever they're saying or selling.

 

[NINTH]

That's a huge depreciation... most likely because of the color and model

It would actually level off better if you sold a few more years later

 

[SadRobot]

I just got an unsolicited junk e-mail from Carvana saying the value of my Jeep has gone down and offered me 10k for it.

 

[BXFXJeep]

2024 2 door Rubicons sells for $40,000+

OP paid $40K+, the reality is OP 2025 resale value is sitting at 100%+

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