I would not pay Rugged Radios premium prices. They are just rebadged, lower cost radios. Supposedly they do extra stuff, but that does not seem to be the case once having them in hand.I keep flip flopping on a centuries old CB with or Rugged Radios dual band (VHF/UHF) handhelds.
Additionally, these require an amateur radio license, even though they don't make that exceptionally clear on their website.
Given that, I am a huge proponent of ham radio in offroading. Tons better than CB.