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If only the off roaders bought a Wrangler then it would go away. Less than 20% actually ever go off road in them. The Wrangler needs the only pavement and tricked out crowd to stay available.
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Most folks on this forum purchased a jeep to do off road type things, and a wrangler is uniquely qualified for several reasons. Even my lowly sport has:

1. solid axles
2. high ground clearance - 9.5 inches
3. a real locking transfer case for low range

And I note that most of ya'll have hard tops.

What the offroad crowd sometimes doesn't consider is that there are some other unique features to the wrangler.

a. It's a 4 seater soft top convertible that doesn't look like an old man chrysler sedan
b. when you take the top down and the doors off you have a dune buggy or golf cart that is also highway legal
- prior to the new Bronco in 2021... the wrangler was the ONLY vehicle that could do this.

Here in Houston I see a huge number of jeeps in the parking lot. And almost zero have pin stripes on the doors and they don't appear to have been offroad at all - with the possible exception of driving on the beach.

We don't go offroad much because it is a minimum 5 hour drive (each way) to the nearest hill. We live in flat-landia. Offroading requires either a hotel room, or being willing to camp. You can't do a day trip. Yes there are some gravel roads you can take, or a flat deer lease. But for the most part any SUV or truck will handle it. 4wd not really needed.

I haven't seen anyone LOWER their jeep. Probably because we have hurricanes and street flooding and it's handy to have the high ground clearance to go rescue your grandma.

I do see LOTS of folks who own jeeps because they are cool looking.
And once you own a vehicle for "looks," you start to do strange mods like lifting, lowering, installing 4million watt speakers, funky lights of different colors, angry grills, etc.

As someone else noted - the "looks cool" crowd keeps the brand profitable. I'm glad they are there doing their thing.
 

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Most folks on this forum purchased a jeep to do off road type things, and a wrangler is uniquely qualified for several reasons. Even my lowly sport has:

1. solid axles
2. high ground clearance - 9.5 inches
3. a real locking transfer case for low range

And I note that most of ya'll have hard tops.

What the offroad crowd sometimes doesn't consider is that there are some other unique features to the wrangler.

a. It's a 4 seater soft top convertible that doesn't look like an old man chrysler sedan
b. when you take the top down and the doors off you have a dune buggy or golf cart that is also highway legal
- prior to the new Bronco in 2021... the wrangler was the ONLY vehicle that could do this.

Here in Houston I see a huge number of jeeps in the parking lot. And almost zero have pin stripes on the doors and they don't appear to have been offroad at all - with the possible exception of driving on the beach.

We don't go offroad much because it is a minimum 5 hour drive (each way) to the nearest hill. We live in flat-landia. Offroading requires either a hotel room, or being willing to camp. You can't do a day trip. Yes there are some gravel roads you can take, or a flat deer lease. But for the most part any SUV or truck will handle it. 4wd not really needed.

I haven't seen anyone LOWER their jeep. Probably because we have hurricanes and street flooding and it's handy to have the high ground clearance to go rescue your grandma.

I do see LOTS of folks who own jeeps because they are cool looking.
And once you own a vehicle for "looks," you start to do strange mods like lifting, lowering, installing 4million watt speakers, funky lights of different colors, angry grills, etc.

As someone else noted - the "looks cool" crowd keeps the brand profitable. I'm glad they are there doing their thing.
I'm guilty of mostly beach driving, but I usually end up rescuing lesser vehicles. I've also been to Windrock and had to polish out many of those pin stripes. I'm ok with cream puff Jeeps, they make great used vehicles. To paraphrase my old boss, better to have a 4x4 and not need it than to need it and not have it.
 
 







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