aldo98229
Well-Known Member
- First Name
- Aldo
- Joined
- Nov 16, 2019
- Threads
- 89
- Messages
- 11,098
- Reaction score
- 27,986
- Location
- Bellingham, WA
- Vehicle(s)
- 2023 Jeep Gladiator, 2018 Fiat 124 Spider
- Occupation
- Market Research
- Vehicle Showcase
- 3
Yes, our priorities and expectations change with age. But so do with prices.The fact is people change too. Sometimes what you tolerated when you were younger isn't worth it when you are older. For instance I used to not care if my car had functioning AC or not...if it worked, great but if not oh well. Same deal with cruise control. Now days my requirements are working AC and cruise control. Another 20 years from now I might decide I have to have heated seats and steering wheel but so far I've been fine without those too. The fact is people change.
What pisses me off is when people change and expect everyone else to go along with their BS. I would prefer (and a lot of other people too I might add) if Wranglers didn't become watered down Toyotas since you know...people could just buy a Toyota if a Wrangler doesn't suit them anymore. Really that's what the Grand Cherokee is supposed to be for but Jeep has screwed that one up so much that its pointless.
There are enough different cars on the market that almost everybody should be able to find something they are happy with. Lets not fuck up the Wrangler trying to cater to every complainer on the internet. If a Wrangler doesn't make you happy there are alternatives.
Our expectations of a Jeep Wrangler with, say, an MSRP $28,000 are not the same as that with an MSRP of $60,000.
Jeep raised prices by 50% in five years, the most of any automaker. But standard equipment didn't go up, reliability didn't go up, customer service didn't go up, capability didn't go up, warranty coverage didn't go up. In fact, many of these actually went down.
Jeep raised prices simply to take more money from customers and put into its own pocket. Period.
One could say "Okay, fine, this is a free market." True, but Jeep ought to understand that by raising prices so indiscriminately, they are also raising our expectations. This last bit appears to escape them.
Every day customers of all ages are looking to get value for their money wherever they can find it. And as sales trends show, fewer buyers are finding value in Jeeps these days.
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