Tellurian
Well-Known Member
The type of pricing reaction you're looking from Jeep is that of one having to deal with a market disruptor and the Bronco has already proven that it is not that (although commercial voiceovers will make you think it is).
If the Bronco was to disrupt the off-road world, it would have had to price far below Jeep or bring about a completely new technology that Jeep couldn't match - both of which it doesn't. Bronco's introduction is evolutionary and yes, while it will cut into some Jeep sales, the market as a whole will most likely grow quite a bit. We saw this with the mid-size truck segment.
Everyone keeps thinking that competition is a one way street on price when it's not. Depending on how much the market grows, if the demand curve steepens enough for both entities, prices will actually go up - just look at pickup trucks in general.
IMO, your matter is a question of the cost of your time. Is two-year-future Ben going look back and see the potentially (and slightly) higher price they paid today as an investment into their enjoyment the past two years or as a waste of money?
If the Bronco was to disrupt the off-road world, it would have had to price far below Jeep or bring about a completely new technology that Jeep couldn't match - both of which it doesn't. Bronco's introduction is evolutionary and yes, while it will cut into some Jeep sales, the market as a whole will most likely grow quite a bit. We saw this with the mid-size truck segment.
Everyone keeps thinking that competition is a one way street on price when it's not. Depending on how much the market grows, if the demand curve steepens enough for both entities, prices will actually go up - just look at pickup trucks in general.
IMO, your matter is a question of the cost of your time. Is two-year-future Ben going look back and see the potentially (and slightly) higher price they paid today as an investment into their enjoyment the past two years or as a waste of money?
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