Ford Bronco, now is you chance! -- Ford Offering $1000 to Jeep Owners Who Buy a Bronco

[Old Jeeper]

Ford Offering $1000 to Jeep Owners Who Buy a Bronco
That's one way to convince people to abandon ship.
BY LUCAS BELL

PUBLISHED: JAN 24, 2024

Ever since the Ford Bronco returned to the market for the 2021 model year, the off-road SUV has had its sights squarely set on the Jeep brand. Ford hasn’t had too much difficulty tempting loyal fans away from the seven-barred grille, but it's looking to make the decision even easier in 2024 by way of a new incentive program. Known as the Jeep Competitive Conquest Bonus Cash offer, Jeep owners in certain regions can now qualify for up to $1000 off the price of a Bronco or Bronco Sport.

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[SaintNick]

Would have to offer me $10K

 

[Roky]

 

[At Risk Ute]

I’d rather make money off a gun buyback program.

 

[Gunfighter]

Pretty sad that Ford feels it needs to make that incentive....

 

[Whiskey Tango Foxtrot]

You literally couldn't pay me to take a Bronco.
... yes I've owned one.

 

[jellis4148]

They could just give me the Bronco, and then I would sell it to buy upgrades for my Jeep.

 

[RicRecon]

$1k on a $60-70k vehicle is not worth bothering regardless of which vehicle you’re talking about.

 

[Bulletbill]

Does this mean Bronco sales have flatlined?

 

[C.Sco]

Do you have to trade in your Jeep to get this offer? Or you just have to prove that you do also own a Jeep?

For the right deal, I'd definitely show the Ford dealership my Jeep, get my cash discount, buy the Bronco and then turn around and resell it. $1000 may not be enough to cover depreciation, though....

 

[Powelligator]

Does this mean Bronco sales have flatlined?

Yep.

 

[autotragic]

Guys no offense but manufacturers do this all the time they may not call out a specific competitor vehicle like this but conquest bonus cash is a thing that even Jeep has done in the past. I know probably nobody cares but almost every manufacturer that I know of has done this at some point in time or another.

 

[TheRaven]

You literally couldn't pay me to take a Bronco.
... yes I've owned one.

But...that means you already PAID to take a Bronco?

 

[Gunfighter]

Guys no offense but manufacturers do this all the time they may not call out a specific competitor vehicle like this but conquest bonus cash is a thing that even Jeep has done in the past. I know probably nobody cares but almost every manufacturer that I know of has done this at some point in time or another.

That's the issue. Sad.

 

[ZeoBandit]

Make it 10K off so it is priced where it should be, and we'll talk.

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