No eTorque on Rubicons

[AFD]

I know that the jeep website is always behind and not extremely reliable but you still can build a rubi on jeep.com with V6 e-torque and automatic tranny

Just did the same for both 2-door and 4-door Rubicons, but if this is actually a thing, we really won't know until the dealer order guides for May are released in the next few days.

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[TexasRay]

From what I have tried, you can still build them on the Jeep website as well as Costco Auto. However, when it comes to the dealership actually placing the order, then in their system, there are only two engine options for a Rubicon and that is either 4 cyl or V6 diesel.

Hopefully the May order guides will offer up some clarification.

 

[AFD]

If they're trying to manage a supply shortage by reducing demand, it's very likely just a matter of demand proportion. We're going to be 20% short on this engine config? Rubicons are 20% of the demand. It's not available in the Rubicon trim.

Not 100% sure, but I'm guessing their most expensive trims (Rubicon) likely have the most add-ons and overall, generate more profit for the company. And while I can't speak for everyone, I know damn well that I'm not spending $60k on a vehicle if I'm not getting the engine choice and major options I want (shit that can't easily be added/changed later), nor would I move down in trim level.

 

[Reinen]

Not 100% sure, but I'm guessing their most expensive trims (Rubicon) likely have the most add-ons and overall, generate more profit for the company.

But if supply shortages means you can't build them in the first place, that profit won't exist. There's also public image to consider. It's better to build and sell more of less profitable vehicles than upset more customers by only building profitable vehicles. Especially if the disappointment hits at the time of ordering with alternate options available.

Just look at Ford and the Bronco, who gladly accepted orders for vehicles they can't build. The customer reaction from that is more lost profit than just what they're incapable of building.

 

[AFD]

But if supply shortages means you can't build them in the first place, that profit won't exist. There's also public image to consider. It's better to build and sell more of less profitable vehicles than upset more customers by only building profitable vehicles. Especially if the disappointment hits at the time of ordering with alternate options available.

That doesn't make sense.

If there's only 10 Pentastars left while 10 Rubi owners and 10 Sport owners are wanting to buy that engine, you're gonna piss off 10 buyers regardless of who gets them. Might as well try to maximize your profits by allowing the more expensive trim to get them (or divy them out evenly). After all, the Pentastar is the more expensive 'upgrade', and probably more likely to get selected on the upper-end trim (along with other added options).

Otoh, if say a large portion of other Rubi-specific parts are unavailable, then yes, it would make sense to pause some sales and allocate the engine with limited supply to other trims.

 

[XtremeRetard]

Lets hope they are doing this because they are bringing out the Hurricane T6 for 2023 and starting order books early.. Some said this was the case for the 2023 392 XR's which will be available in June...

 

[guarnibl]

As of today at least, can't order a 2dr Sport S without paying extra for an engine upgrade. The 2.0 is not available, and the free 3.6 is not available. So the only option is the $1250 upgrade for the 3.6 with the e-torque.

I'm going to wait a few days, but wondering how long this will last. I can't wait months, but I can wait a few weeks.

 

[Powelligator]

The May order guide will be out this coming week or next, we'll see what FCA taketh awayeth from us.

 

[Chopperace]

I ordered a Rubicon with the Xtreme Recon package on Wednesday from Spirit Lake Jeep and you have to pick the 3.6 Etorque or turbo. I was advised by the dealer to go with the 3.6 Etorque. My order went through and I was told it is now locked into place. Like almost all auto manufacturers Jeep is transitioning to small turbo engines and hybrids for fuel efficiency and lower emissions.

 

[Reinen]

That doesn't make sense.

If there's only 10 Pentastars left while 10 Rubi owners and 10 Sport owners are wanting to buy that engine, you're gonna piss off 10 buyers regardless of who gets them. Might as well try to maximize your profits by allowing the more expensive trim to get them (or divy them out evenly). After all, the Pentastar is the more expensive 'upgrade', and probably more likely to get selected on the upper-end trim (along with other added options).

Otoh, if say a large portion of other Rubi-specific parts are unavailable, then yes, it would make sense to pause some sales and allocate the engine with limited supply to other trims.

Oversimplified. If there are 100 pentastars arriving in the near future and you expect 90 orders of Sports and 30 orders of Rubicons, you temporarily steer Rubicon orders to the 2.0t so you only have 30 customers saying they can't get what they want and 90 customers saying they can get what they want, while not exceeding your 100 pentastar limit. After 2 months you can open up Rubicon pentastar orders again, at least for a month but hopefully your supply chain restriction has alleviated by then.

That's far better than steering Sport orders to the 2.0t. You'll disappoint 3x more customers and possibly over-stess your 2.0t supply chain. It's one big balancing act and if restricting the configuration on Rubicons balances it out best, that's what will happen to maximize profits and satisfy the most customers.

 

[AFD]

Oversimplified. If there are 100 pentastars arriving in the near future and you expect 90 orders of Sports and 30 orders of Rubicons, you temporarily steer Rubicon orders to the 2.0t so you only have 30 customers saying they can't get what they want and 90 customers saying they can get what they want, while not exceeding your 100 pentastar limit. After 2 months you can open up Rubicon pentastar orders again, at least for a month but hopefully your supply chain restriction has alleviated by then.

That's far better than steering Sport orders to the 2.0t. You'll disappoint 3x more customers and possibly over-stess your 2.0t supply chain. It's one big balancing act and if restricting the configuration on Rubicons balances it out best, that's what will happen to maximize profits and satisfy the most customers.

Kinda get what you're saying now. Though anticipating orders is a bit of a gamble. Would be nice if they just fulfilled them as available, first come first serve, no matter the trim, but that would be difficult as well. Still makes more sense to allocate an 'upgrade' engine toward an 'upgrade' trim, and temporarily leave the 'standard' engine as the only option on the 'standard' trim, but that's just my opinion and is something they'll have to decide and live with.

 

[scott.roams]

... I can't speak for everyone, I know damn well that I'm not spending $60k on a vehicle if I'm not getting the engine choice and major options I want (shit that can't easily be added/changed later), nor would I move down in trim level.

? THIS.

I'm not yet a Jeep owner. I've been anticipating this build for do long. I've had my heart set on a relatively bare bones JLUR (already a rarity as most are heavy with options I don't want nor need) with the 3.6L Pentastar with the 6-speed manual transmission and the 4.88 gears. Now there's a thread indicating effective last week, I can't get the 6-speed manual on a JLUR.

Incredibly frustrating to say the least. Essentially, it sounds like Jeep wants you to go to your local dealership, sit down with a sales rep, pull up a computer and have THEM tell YOU what you're ALLOWED to order. That just doesn't sit well with me. I'd even be willing to wait.

I know, I know. tHe w0rLd wE LiVe iN iZ dIFFeReNt. ?? Then maybe stop offering custom build orders altogether? ??

I'm just venting and talking out loud, so to speak. I'd love to be able to do business with one of the many reputable, high-volume dealerships doing below invoice pricing, but it's awfully tough to stomach that I'm custom ordering a vehicle with a paint scheme and option configurations I don't want just to save a percent. Wandering the local dealerships is out of the question as we all know MSRP pricing is out of control. Talk about being stuck between a rock and a hard spot. ?

 

[LV_4XE]

Rubicon 4XE - the ultimate "eTorque"

 

[Ratbert]

Lets hope they are doing this because they are bringing out the Hurricane T6 for 2023 and starting order books early.. Some said this was the case for the 2023 392 XR's which will be available in June...

Are you sure about June? That seems incredibly unlikely.

 

[Gunfighter]

The configurator shows you can get the 3.6 etorque with the XR edition Rubicon.

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