old mike
Well-Known Member
- First Name
- mike
- Joined
- Jan 13, 2021
- Threads
- 0
- Messages
- 261
- Reaction score
- 834
- Location
- in the west
- Vehicle(s)
- little red 2021 JLR (Ruby J. L. Tudor)
We have to be honest with ourselves.
Plenty of workmen, farmers, and ranchers don't have money to burn and buy used pickups to use them as they were allegedly actually designed to be used and they get many years of use out of them. But, the original/first owners of pickups often do have or at least had money to burn and really just buy their trucks for status, for looks, and as decorations.
So, before the current financial crunch, Gladiators were just great for many of those original owner types. Gladiators offered even more status, looks, and decorative value than Wranglers, more than many other pickups. The little bed was big enough to hold picnic supplies and stuff like that. They looked great parked at the mall. Money was plentiful and Jeep made a lot of profit off them.
But, now that money is a bit scarcer, the money that original owner types will pay for status, looks, and decorative value is getting scarce and, frankly, not that many workmen, farmers, and ranchers are going to pay the high price for a used Gladiator when they can get a bigger payload in a cheaper used pickup.
At the same time, for serious offroading, you'd need to put 46 inch tires on a Gladiator to compensate for the long wheelbase and give it the breakover angles of even a frigging 4dr JL. That would require at least a ten inch lift to clear the wheel wells and you'd still have that horrendous rear overhang. So, the core Jeep market isn't interested either, except of course for parking at the mall, the Gladiator is great for that.
So, the market for Gladiators is destined to be down until inflation has stabilized and been absorbed and easy money flows freely again. In the meantime, the "real" Jeep market will continue consuming JLs and JLUs almost as fast as they come available.
Plenty of workmen, farmers, and ranchers don't have money to burn and buy used pickups to use them as they were allegedly actually designed to be used and they get many years of use out of them. But, the original/first owners of pickups often do have or at least had money to burn and really just buy their trucks for status, for looks, and as decorations.
So, before the current financial crunch, Gladiators were just great for many of those original owner types. Gladiators offered even more status, looks, and decorative value than Wranglers, more than many other pickups. The little bed was big enough to hold picnic supplies and stuff like that. They looked great parked at the mall. Money was plentiful and Jeep made a lot of profit off them.
But, now that money is a bit scarcer, the money that original owner types will pay for status, looks, and decorative value is getting scarce and, frankly, not that many workmen, farmers, and ranchers are going to pay the high price for a used Gladiator when they can get a bigger payload in a cheaper used pickup.
At the same time, for serious offroading, you'd need to put 46 inch tires on a Gladiator to compensate for the long wheelbase and give it the breakover angles of even a frigging 4dr JL. That would require at least a ten inch lift to clear the wheel wells and you'd still have that horrendous rear overhang. So, the core Jeep market isn't interested either, except of course for parking at the mall, the Gladiator is great for that.
So, the market for Gladiators is destined to be down until inflation has stabilized and been absorbed and easy money flows freely again. In the meantime, the "real" Jeep market will continue consuming JLs and JLUs almost as fast as they come available.
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