Definetly not the upgraded wheels! Over priced and don’t look much better(maybe even worse) then what they come with; I would rather put that money towards after market wheels. Remote start only if you’ll be pre-heating the cab in cold weather; and of course you’ll need the automatic transmission option to use that. If you’re a stick guy then you just saved $2500(not counting interest like Russjeep1 pointed out). I wanted leather seats so pet hair doesn’t stick to them and easily wipes right off ; however I didn’t get them cause I’m getting the Katzkin leather instead. With the Katzkin I’m able to get two tone leather seats with diamond padded stitching and a sewn in picture or logo for about $200 more than the manufacturer’s charge for their leather. I’m also throwing in after market heated seats cause yeah, they are nice on a cool morning or night. Matching color top? Not worth it IMO if you can avoid that up charge but that is a personal choice for sure. I’m mixed about the Safety Group ; you don’t need it if you have a backup camera and we’ve all driven previously without the warning that someone’s on the side of you, best to turn your head and look anyways ; however, on my other vehicles I have it and cross traffic detection somebody is coming in your path in a parking lot works well, really well! It can help you avoid a silly fender bender and the pain that comes with remedying it. Tow package? Yeah pretty much a must have for a rubicon and the dealer price really isn’t too bad. Steel bumpers? Maybe for some, especially the truly off-roader types, I can see that as a must have for them but wasn’t for me. Infotainment package? Pricey but yeah probably because you get the better screen, navigation(though with car play nowadays that’s not too important) and the better Alpine stereo and speakers. I didn’t get the LED lights but plan on getting them sometime in the future; the factory lights are old school dim and not all that great. Good luck with your purchase!