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Jeep Shrinkflation

llyd

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A year ago, I made the prediction that the pretending to work Fortune 1000 companies will soon start to fail and Stellantis was part of that original thesis. Stellantis did not disappoint:

Stellantis stock (STLA) is down 75% from its high and only 24% down today.

Sergio Marchionne, God bless his hard-working soul, must be turning in his grave. He was working 20 hours/day, 365 day/year on two continents to resuscitate Fiat Crysler from the dead and he did.

Sergio inspired me to buy my first Jeep Wrangler in 2012 for $36k. 300 000 miles and 3 continents later, the Jeep never stranded me and was in dealership once for an axle seal. Turned out be much better quality that the German and British cars I was driving up to then.

In 2022, I bought the exact same spec Jeep Wrangler, but it now costed me $66k compared to $36k in 2012.

86% inflation in 10 years, while the St. Louis Federal Reserve tied to convince us that car inflation was ONLY 15.35% from 2012-2022. Shrinkflation, reduction in quality as a source of inflation, never crossed the Fed’s minds either. Here is Shrinkflation in practice:

The 2022 Wrangler stranded us on a cliff with just 2000 miles on the odometer, had been assembled by people working from home and it spent 7 months out of its first year in the dealership, which was also working from home. FCA/Stellantis had to buy it back as a LEMON, pay additional $11k in damages, on top of production costs of roughly $30k, and $10k in dealership costs for 7 months of pretend work. Stellantis easily wrote off $55k on my vehicle.

2022 was peak shrinkflation, then sales fell off a cliff.

To continue the economic experiment, I bought a new 2024 Jeep Gladiator with identical spec as the 2022 Wrangler and 2012 Wrangler, just 250 kilograms (500 lbs) more steel for the extra pickup bed and frame. Stellantis was desperate to sell me the Gladiator for $47k, a $15k discount to the MSRP, or $19k less than the 2022 Wrangler for a vehicle, that had 500 pounds more of steel.

During the first year, the Gladiator STEERING box BROKE in the middle of a U-turn and crashed the vehicle in the guard rail (thank God it was at low speed and there was guard rail!), STEERING clicks, engine rattles, the hood, tail gate and suspension have PLENTY of RUST, the AC works when it wants to. The dealer never knows how to fix anything.

Jeep Wrangler JL Jeep Shrinkflation Jeep Shrinkflation Pic
Every time I have been at the Jeep shop, they were taking out the failed engines from several new vehicles like in the picture above. And Jeep is the most durable brand in the Stellantis lineup, cannot imagine how bad Citroen, Fiat or Opel are. This is why Stellantis global market share has nosedived 25%.

What Fortune 1000 CEOs do not realize is that while inflation can be infinite, shrinkflation can only go down to 0, and their companies go bankrupt well before the quality of their products hits 0.

Stellantis CEO Antonio Filosa wrote today ”…make our customers and their preferences our guiding star." Let’s see if Antonio can learn how to build a car that lasts longer than 1 month.
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Ratbert

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A year ago, I made the prediction that the pretending to work Fortune 1000 companies will soon start to fail and Stellantis was part of that original thesis.
Where's this "who would have thought?" prediction of yours from a year ago?
 

yokramer

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Tr4ckD4ys

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I mean he’s not wrong…
 

Wbino

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How was the 2022 Jeep assembled from people working at home?
 

jharp

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MBA programs will be using Carlos Tavares' as an example on how not to run a successful business for years, if not decades.

Plenty of companies have gotten close to the brink, if not gone over into bankruptcy by simply leaving a failed CEO in the drivers seat for too long.

I worked for one such company a few years ago, when the private equity group that owned them finally hauled the old CEO and landed a new one, we we're down to less than 15 days cash in the bank to pay the bills. We were within 1 pay cycle of laying everyone off.

Time will tell if the damage Tavares did was severe enough to kill the flagship Stellantis brands (Jeep/Ram)

I hope not.
 

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embedded rock

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Badunit

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I can't blame it solely on the CEO. CAFE standards have pushed all manufacturers to build engines and vehicles that push the boundaries of the materials and manufacturing processes, instead of beefier ones that are more reliable but get less mpg. Mandates artificially created a market for EVs and hybrids. Manufacturers couldn't avoid being pushed into wasting money on them, even though the technology was iffy and the outlook uncertain. Some went into it with both feet because they believed fossil fuels were going to be banned soon; some didn't believe that and took a measured approach. The thing I do place squarely on the CEO's shoulders was the push to turn Jeep into a luxury brand with luxury pricing to go along with it. Maybe that could have worked eventually but the vehicles didn't match up to the prices.
 
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llyd

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Ratbert

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Tr4ckD4ys

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Stellantis balance sheet impact from shifting away from EVs is the largest out of all US automakers. No one else is taking that amount of hit. So there you go, not just bad strategy by Tavares, but also badly executed. The guy is sipping Pina Coladas right now on his private beach in Hawai’i. People like him should be held liable. Executives should be held more accountable for the sh** they produce. How are we still paying people double-digit million dollar exit packages when they cause so much economic and financial damage?
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