So if what you are saying is correct then everyone should lease and dump at the end of the term? The residuals are high and the market is low on resale. Classic case of bad marketing by the leasing companies and great for the consumer.Because the actual market isn't matching the residual values. Not even close. Go look at what trade-in values are right now based on actual auction transactions. Vehicles are losing 30 - 35% in just year one, and additional 3-4% in year two. Granted, the first two years are the hardest on depreciation, but the JL as of yet is not coming close to how well the JK held its value. There are thousands of unsold units sitting on dealer lots, and dealers are discounting them deeply. Secondary market values have to adjust accordingly.