Maybe someone can help me understand....

[aldo98229]

Some of you seem to be under the impression that this is all the result of Stellantis hiring smart people and spending lots of money doing advanced analytics and consumer research. From what I have seen, nothing could be farther from the truth. Jeep has demonstrated time and time again to have its head up its ass, especially in recent years. They just throw stuff on the wall to see what sticks; their pricing 'strategy" is no different.

With regards to Jeep adapting when customers have had enough...well, companies go bankrupt every day because they fail to adapt.

There is nothing magically preordained in any of this. Stellantis is a collection of fallible individuals doing their work with varying levels of competence. There are no guarantees that they know how to do any of it right; some are even winging it as they go.

Now, THAT is the American way of doing business... ?

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[linux_guy]

Would be nice if Jeep offered a setup like this, or super supportave seats like in the Ranger Raptor

I was just checking out the Ford Raptor Ranger that has been available overseas for some time now, check out the front seats and se if you think they wouild hold you in place
Speaking of seats also check out Toyota Tacoma TRD seats

YES Adjustable Suspension seats!!!!

https://www.motortrend.com/news/2024-toyota-tacoma-trd-pro-isodynamic-performance-
seat/
This would be a $1200 option on a wrangler, maybe more..

When's the last report of a JL seat stuck forward or a latch assembly broken? If the shock assembly somehow made the sliding/ tilting/ position and return memory more straightforward and reliable, it would be neat. Meanwhile, keep the socket extension handy for the stuck seat workaround.

 

[richk225]

When's the last report of a JL seat stuck forward or a latch assembly broken? If the shock assembly somehow made the siding/ tilting/ position and return memory more straightforward and reliable, it would be neat. Meanwhile, keep the socket extension handy for the stuck seat workaround.

People don`t realize that suspension seats have been around for a while. From off road racing to my personal favorite offshore racing. Check out the Marine police boats to the Coast Guard and military, they all feature seats with a drop down bolster so you can absorb up a lot of the hits with flexing at your knees. I have been on offshore boats with standard seats, drop down bolsters and recently drop down bolster seats with suspension and my broken back was so happy!
I wonder what Toyota is charging for them and now that the Wrangler finally has some type of electric seat I wonder what Jeep would charge for them??

There is a list out on the net that was created regarding what other vehicle manufacture seats can be used in a Wrangler and who makes the brackets that would help make the swap. The wiring is not all that difficut since all some seats need is a 12v power supply. You can either change the heating elements to the ones used in a wrangler or go aftermarket, possibly even get a wiring diagram and match it up to the wrangler harness

 

[linux_guy]

People don`t realize that suspension seats have been around for a while. From off road racing to my personal favorite offshore racing. Check out the Marine police boats to the Coast Guard and military, they all feature seats with a drop down bolster so you can absorb up a lot of the hits with flexing at your knees. I have been on offshore boats with standard seats, drop down bolsters and recently drop down bolster seats with suspension and my broken back was so happy!
I wonder what Toyota is charging for them and now that the Wrangler finally has some type of electric seat I wonder what Jeep would charge for them??

There is a list out on the net that was created regarding what other vehicle manufacture seats can be used in a Wrangler and who makes the brackets that would help make the swap. The wiring is not all that difficut since all some seats need is a 12v power supply. You can either change the heating elements to the ones used in a wrangler or go aftermarket, possibly even get a wiring diagram and match it up to the wrangler harness

Ha, my seats have none of that electrical fanciness. MTBF is real.

 

[GtX]

There has been a lot of chatter over the amount Jeep is charging for items, acessories and even paint. Every item has gone up in pricing
What I dont understand is how you an chose a color like Hydro Blue on a 2023 Ram Rebel pickup which is the same offered on a Jeep
Why is it $595 to paint a Wrangler Hydro Blue with a black soft/hard top
If you were to choose a Ram Rebel 4 dr pickup with a painted roof and a 6 foot or longer bed only cost you $200??

You seem to believe that price is a function of cost.

Any marketer knows the price should be as high as possible so only 1 unit goes unsold; 2 units and you lost out on volume; 0 units and you could have charged more.

it seems Wrangler owners value "hydro blue” more than RAM owners.

 

[richk225]

You seem to believe that price is a function of cost.

Any marketer knows the price should be as high as possible so only 1 unit goes unsold; 2 units and you lost out on volume; 0 units and you could have charged more.

it seems Wrangler owners value "hydro blue” more than RAM owners.

It`s not just the Hydro Blue, almost every color on the Ram is only $200 more.Why would something like the cold weather package cost so much more on a Wrangler. The steering wheel is close to the same in some Challenger and Chargers along with the heated seat elements, but in a Wrangler it is over $1100. and the same package in a Challenger or Charger os only $695 again we are getting ripped off for the exact same items. LED`s are another high dollar rip off

 

[linux_guy]

Somebody calculated that the market would bear it. But for $1 more, it would not.

 

[Punknhed]

jeep tax. annoying as it is.......

 

[COBill]

Why is it $595 to paint a Wrangler Hydro Blue with a black soft/hard top
If you were to choose a Ram Rebel 4 dr pickup with a painted roof and a 6 foot or longer bed only cost you $200??

Because people will pay it.

It's not about what it costs to make, it's about what people will pay. That said, automakers are now finding the limits of what people will pay - price reductions have already started.

It depends upon the vehicle; most Toyota dealers are still charging ADM on their cars and they aren't staying on the lot.

Hondas are similar.

 

[Deke]

That extra cost is how they fund the inevitable paint bubble repairs that come exclusively with the wrangler.

 

[bradcrc]

You can only charge as much for something as people are willing to pay.

If Jeep people are willing to pay twice as much for something as everyone else, does that say more about the people charging it, or the people willing to pay it?

It certainly seems like there is a lot of profit they are making off Jeeps compared to other models, yet we constantly hear that "oh no, they aren't making money on the Wrangler, they are going to stop making Jeeps"

I don't get the inconsistency here, but then I suppose that's not really something I'm qualified to understand.

 

[The Last Cowboy]

The real reason for the cost of the options, and for shipping is to gain a higher profit per vehicle without raising the base starting MSRP that much. When people are researching a vehicle, the base price is the hook that draws many people in.

Options on a new Wrangler can get out of control real quick. Jeep also knows that there are many people who equate a high optioned, high priced vehicle with higher quality. So many buyer will choose the highest priced one, somehow thinking that they are getting a better qaulity vehicle. Look at how many post and threads there are on this site whare someone states that it is unacceptable to have any type of flaw or issue with a $XX,000 vehilce. But they bought it thinking that for the same price as a Porsche or Lexus the quality should be the same.

 

[jjvincent]

If you put me in charge of jeep, I'd charge double of what they do today. Jeep is a lifestyle and people pay premium for that. Thus charge those customers that must have a Jeep, more money.

 

[aldo98229]

Price is largely irrelevant without the context of value.

For the past decade, Jeep has focused solely on driving up the “price,” without lifting a finger to increase the value customers receive for their money.

For the longest time, Jeeps provided a set of intangibles that the competition couldn’t replicate, and people were willing to pay for those unique intangibles.

But Jeep’s new owners in Italy and France simply don’t get it. They treat Jeep as another brand in their portfolio, and have reduced Jeep’s product planning and developing functions to adding features, like any other automaker would.

The fact that Ford can take a Ranger pickup, give it a retro body, and give Wrangler a run for its money, should be a wake up call to Jeep executives that they are focusing on the wrong things.

This ongoing decline in perceived “value,” more than the price increases themselves, I believe is what is prompting a lot of long-time Jeep owners reassess whether there’ll be a another Jeep in their garage.

 

[Deleted member 59498]

They broke my "What is Jeep worth" in 2021-22. I ordered mine 1st of the December MSRP was 52895, 3 months later MSRP was 55995 before I got my oily monkey paws on it. Now it would be 65-70k MSRP.

50k was my limit for a Jeep but I broke it to get the diesel. Now just crazy money to me. Will not be owning a new one again that I can imagine. Maybe LC 1958 though if they hold true to reported price.

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