rforbes
Well-Known Member
- First Name
- Raymond
- Joined
- Dec 3, 2023
- Threads
- 23
- Messages
- 599
- Reaction score
- 667
- Location
- Seattle, WA
- Vehicle(s)
- 2024 Wrangler Rubicon X 4xe
- Thread starter
- #1
Ok, here is my hot take. I will probably get flamed back to heck over this but here we are.
It is extremely popular to trash Stellantis, and Jeep, and Chrysler and really the whole thing. I wonder, though, do any of them deserve how much crap they get? Here me out. ...
I keep hearing all over the place how much Stellantis has “ruined” the Wrangler. They base this off the power train (e.g. the 4xe) or the interior. But I have to ask, what makes a Wrangler? I would contend that Stellantis didn’t change the very most important part of a Jeep. The solid front axle, the suspension, the full frame, the box shape, etc. All these things are what really makes a Jeep a Jeep. Would any other company have made that same decision? I mean, so far literally nobody has. There are absolutely no solid axle mid size vehicles on the market at all. You have to jump up to super heavy duty trucks to find them. Another thing to remember, these are STILL made to be extremely changable.
So many people look at a Jeep as a base platform to modify and the Jeep is made to support that. I feel pretty certain that any other manufacturer would have tried ot widen the appeal of a very niche vehicle by trying to make the Wrangler more aerodynamic, putting in IFS, etc. The Wrangler is an extremely niche vehicle they have been supportive at keeping it niche.
Next issue is quality control. Yeah, this is never fun. Stat after stat shows us, however, that the QA issues are not dramatically worse than any other manufacturer out there. Sure, it doesn’t sit at the top of the heap but it certainly doesn’t sit at the bottom.
Then there is the price. That is always a fun one. Yup, the Wrangler can be very expensive. A new Rubicon X is 60k. Throw a 4xe into that and you are up to 70k. Add in the 392 and now you are at nearly 100k. That is dramatic and you will hear all the time “why, I paid X for my Jeep and now it would cost X + a lot!”. But what do the numbers actually tell us. So, I crunched some. The highest level trim on the Wrangler has increased dramatically, 240%. That is high but let’s compare it to the 4-runner. The highest level trim price increase over time for them is something like 120%. So, yeah. The Wrangler has most definitely increased dramatically in price. But, that isn’t the whole story. When you take a look at the base model it changes things quite a bit. The base 4-runner price has increased 97% while the Wrangler has increased only 68%! The base model Wrangler is not increasing at all that dramatic of a rate.
Finally, there is the drive to electricity. This frustrates a lot of people who want nothing to do with it and don’t understand why Jeep has to go in that direction and why the government is helping them in pushing it so much. I think many of us here are very insulated on what is going on in the rest of the world. Currently, China is absolutely dominating the electric market. Their electric vehciles are far FAR superior to anything that we have here. We are absolutely losing the race for the future and there is plenty of evidence that we may not recover. Rolling all these electrical efforts back is not going to help that.
So, anyway. What I see is a brand attempting to stay relevant in a changing world. Willing to maintain a very niche vehicle despite low appeal, and attempting to increase its appeal through things like its engine performance and interior amenities. I dunno, I am not so sure Stellantis was such a bad thing after all.
I keep hearing all over the place how much Stellantis has “ruined” the Wrangler. They base this off the power train (e.g. the 4xe) or the interior. But I have to ask, what makes a Wrangler? I would contend that Stellantis didn’t change the very most important part of a Jeep. The solid front axle, the suspension, the full frame, the box shape, etc. All these things are what really makes a Jeep a Jeep. Would any other company have made that same decision? I mean, so far literally nobody has. There are absolutely no solid axle mid size vehicles on the market at all. You have to jump up to super heavy duty trucks to find them. Another thing to remember, these are STILL made to be extremely changable.
So many people look at a Jeep as a base platform to modify and the Jeep is made to support that. I feel pretty certain that any other manufacturer would have tried ot widen the appeal of a very niche vehicle by trying to make the Wrangler more aerodynamic, putting in IFS, etc. The Wrangler is an extremely niche vehicle they have been supportive at keeping it niche.
Next issue is quality control. Yeah, this is never fun. Stat after stat shows us, however, that the QA issues are not dramatically worse than any other manufacturer out there. Sure, it doesn’t sit at the top of the heap but it certainly doesn’t sit at the bottom.
Then there is the price. That is always a fun one. Yup, the Wrangler can be very expensive. A new Rubicon X is 60k. Throw a 4xe into that and you are up to 70k. Add in the 392 and now you are at nearly 100k. That is dramatic and you will hear all the time “why, I paid X for my Jeep and now it would cost X + a lot!”. But what do the numbers actually tell us. So, I crunched some. The highest level trim on the Wrangler has increased dramatically, 240%. That is high but let’s compare it to the 4-runner. The highest level trim price increase over time for them is something like 120%. So, yeah. The Wrangler has most definitely increased dramatically in price. But, that isn’t the whole story. When you take a look at the base model it changes things quite a bit. The base 4-runner price has increased 97% while the Wrangler has increased only 68%! The base model Wrangler is not increasing at all that dramatic of a rate.
Finally, there is the drive to electricity. This frustrates a lot of people who want nothing to do with it and don’t understand why Jeep has to go in that direction and why the government is helping them in pushing it so much. I think many of us here are very insulated on what is going on in the rest of the world. Currently, China is absolutely dominating the electric market. Their electric vehciles are far FAR superior to anything that we have here. We are absolutely losing the race for the future and there is plenty of evidence that we may not recover. Rolling all these electrical efforts back is not going to help that.
So, anyway. What I see is a brand attempting to stay relevant in a changing world. Willing to maintain a very niche vehicle despite low appeal, and attempting to increase its appeal through things like its engine performance and interior amenities. I dunno, I am not so sure Stellantis was such a bad thing after all.
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