$1,959.00 in 1961

[Heimkehr]

...translates to $18K in 2022.

Coincidentally, a new base model Roxor (arguably, the spiritual successor of this 1961 Jeep) retails for ~$20K.

Sponsored

 

[drvn]

I have a few old adds myself....I think the bottom right of $11,530 was from the 90s?

 

[Heimkehr]

I have a few old adds myself....I think the bottom right of $11,530 was from the 90s?

My 1995 Wrangler S, purchased new, had a sticker price of $11,818.00. Why I still remember this esoteric detail, I can't say. Perhaps it's my subconscious keeping me grumpy when I think about new vehicle prices these days...

I did save and have carefully stored my 1994 and 1995 full line Jeep brochures (remember them?). It's a bit surreal to read ad copy that brags about tech that we'd consider comically archaic today.

 

[Beachcomber72]

...translates to $18K in 2022.

Coincidentally, a new base model Roxor (arguably, the spiritual successor of this 1961 Jeep) retails for ~$20K.

Even more shocking is that the dealership then stayed open till 10pm. Ahh the good old days…

 

[Beachcomber72]

My 1995 Wrangler S, purchased new, had a sticker price of $11,818.00. Why I still remember this esoteric detail, I can't say. Perhaps it's my subconscious keeping me grumpy when I think about new vehicle prices these days...

I did save and have carefully stored my 1994 and 1995 full line Jeep brochures (remember them?). It's a bit surreal to read ad copy that brags about tech that we'd consider comically archaic today.

I too have saved all my stickers and booklets and vehicle information packs from each one I’ve owned.

 

[No IFS]

Back then the cold weather package was a soft top and a plow. Now it’s a heated steering wheel heated seats and remote start.

 

[Beachcomber72]

Back then the cold weather package was a soft top and a plow. Now it’s a heated steering wheel heated seats and remote start.

Definitely was a more hardened and upstanding generation then. And every bit of the $1959 plus taxes or extras was 100% earned by hand.

 

[Jeepmojave85]

Wow lol that’s awesome.

 

[BullMoose1776]

My 1995 Wrangler S, purchased new, had a sticker price of $11,818.00. Why I still remember this esoteric detail, I can't say. Perhaps it's my subconscious keeping me grumpy when I think about new vehicle prices these days...

I did save and have carefully stored my 1994 and 1995 full line Jeep brochures (remember them?). It's a bit surreal to read ad copy that brags about tech that we'd consider comically archaic today.

That 95 Wrangler is everything a vehicle needs to be. No reason for more.

 

[Lager]

"Takes to the snow like an Eskimo".....LOL!!!!

I have a feeling that wouldn't fly today but it might be fun to see how the easily offended react.

 

[SH556JL]

I can recall in 2008 when I was 18, a base new Wrangler was under $20,000 or not much more than a Civic. Only I could not find one on the lot, everything was optioned up and put it out of my price range. Now in 2022, they are north of $30,000 and much higher then a new Civic.

 

[2nd 392]

...translates to $18K in 2022.

Coincidentally, a new base model Roxor (arguably, the spiritual successor of this 1961 Jeep) retails for ~$20K.

Today’s Jeeps are actually more cost effective due to available factory equipment and options. Bought my 63 in 77 for a little less than that (don’t remember exactly) but by the time I was done with mods to make it both highly off-road capable and a good DD the ONLY completely stock part left was the body ( except for flush mount taillights under the Jerry cans). I never added it up but at least twice the amount that I paid for it.

 

[LuvHydro]

"Takes to the snow like an Eskimo".....LOL!!!!

I have a feeling that wouldn't fly today but it might be fun to see how the easily offended react.

I noticed that too. Trigger bait these days.

 

[Antonio]

I can recall in 2008 when I was 18, a base new Wrangler was under $20,000 or not much more than a Civic. Only I could not find one on the lot, everything was optioned up and put it out of my price range. Now in 2022, they are north of $30,000 and much higher then a new Civic.

When I purchase my 99’ sport I paid $ 10 K used with like 20 K miles on it back in 2002
That was one of my favorite jeep with the 4.0 6 cyl was a blast!

 

[Beachcomber72]

Heck the Jeep plow alone nowadays is $3500+ depending on the seller.

https://www.extremeterrain.com/meyer-jeep-wrangler-80-inch-homeplow-snow-plow-76000.html

Sponsored