FCA Projects 2019 JL Sales Down from 2018

[Carnut12]

I was tempted, but I just can not get over the price. I agree the Jeep is improved, but a loaded JL is almost as much as my Loaded AEV JK350 was. Mine is a 2016, a loaded JKR was $45K or so in 2016, you can get them up to $60K now.

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[ramp4ge]

I'm pretty sure JKs will hold their value too. I just KBB'd my 2010 JK with 69,000 miles on it and the trade-in value was +-$14,000. Which means that they'll turn around and put it back on the lot for $20,000.

Given the insane price of the JL and the sheer age of many TJs, I think the JKs are going to be attractive for a lot of people looking to get into their first Jeep. That means that demand will be high. There are a LOT of JKs so supply will also be high but they seem to be holding their market value very well.

 

[Skeethree]

Remember that a plug-in hybrid is exactly that, it’s not an all-electric vehicle. It will likely have a 20 or 30 mile electric range, then switch to mostly gasoline engine drive with some electric recharge based on braking or downhill driving. No matter what, most of us will be able to accomplish almost all of our daily road driving under electric power, which costs a whole lot less than gasoline. And since your Jeep is only getting 15 or 20 mpg, that electric savings means more than in a Chevy Volt or a plug-in Prius, which might be able to achieve 35 mpg using gasoline only.

In addition to our JLUR, we have a couple of Toyota non-plug-in hybrids, and the RAV4 easily gets twice the gas mileage of the Rubicon. This is a vehicle that only cost $600 more than the non-hybrid RAV, yet added at least 8 mpg to that base RAV’s figure. If Jeep introduces a plug-in Hybrid JL, I’ll be first in line at the dealership. Great mileage around town, and all the fossil fueled power you need off-road, what more could anyone ask for?

No matter what, all auto manufacturers have to meet the CAFE standards, and that plug-in hybrid Wrangler might just be the vehicle that enables FCA to keep producing Wranglers into the foreseeable future, a winning situation for all of us.

 

[Pig-Pen]

When you see the prices of all the new Trucks just brought to market like the new Ford Ranger ,or any convertible , the top end ones with a turbo 4 at 45K ,the JL I bought does not look to bad , and I like the proven Penstar 6 , I did go looking for a JK or JL and the JK was a lot less but after driving them both I spent the extra $.

My mother is in the market for a cuv. Was looking at the base model for each contender. We stopped at the local toyota dealer to test drive the new Rav 4. It was a base model with base price of around $25k. Hubcaps! Black, unpainted mirrors, etc. it had a few dealer options like a roof rack and cargo mat and....wait for it.....wait for it.....




Wait for it....



a FIVE THOUSAND dealer mark up! On a Rav4! Let alone a BASE model! Sticker price on the car was $33k!!! lololol. ps the new rav does not impress. The mazda cx5 blows it away!

New car prices are out of control! They had a tacoma trd pro for just under $50k! No mark up on that though lol

 

[Inn0centSinner]

I took my 2014 Mazda3 hatchback with 82,000 miles on the odometer to the dealership for maintenance. There's a Jeep dealership right next to it that I've never visited until now. I told the dealer my car would roll over 100,000 miles by end of this year or early next year. I told him when that day comes, I'll be looking at either a 2-door Rubicon or Subaru Crosstrek for the 2020 model year. The dealer tried to sell me a 2018...yes...a 2018 model year fully loaded 2-door Rubicon for $55,000 the same day. Nah....I don't think so. If they wanted to get rid of their 2018, they had better price it in the low $40K.

 

[Majestic]

It probably has to

I was tempted, but I just can not get over the price. I agree the Jeep is improved, but a loaded JL is almost as much as my Loaded AEV JK350 was. Mine is a 2016, a loaded JKR was $45K or so in 2016, you can get them up to $60K now.

My 2013 JKUR came out to about $40k MSRP ($43700 adjusted for inflation). This is the base price of the Rubicon today. However included in my price were options for side airbags, 4:10’s, automatic climate control, and Bluetooth which are all standard today. Things that standard today that aren’t even an option back in 2013 are dual zone climate control, backup camera, vented hood, larger fenders, adjustable third brake light, 33” KO2’s and beefier axles and gussets and CarPlay (that crappy navigation in 2013 was like $2000).

Those kits to beef up the axles were about $200 plus welding labor, the 33” wheels would have been about $1500, fenders about $500, hood with matching paint around $2000, Added all up it’s really not marked up much at all.

Sure you can get a Rubicon pushing $60k with a 2.0L, power roof, ACC, blind side warning, Proximity doors, but those weren’t even options at all on the JK. The JK was actually fairly expensive for how out of date it was.

 

[Majestic]

Remember that a plug-in hybrid is exactly that, it’s not an all-electric vehicle. It will likely have a 20 or 30 mile electric range, then switch to mostly gasoline engine drive with some electric recharge based on braking or downhill driving. No matter what, most of us will be able to accomplish almost all of our daily road driving under electric power, which costs a whole lot less than gasoline. And since your Jeep is only getting 15 or 20 mpg, that electric savings means more than in a Chevy Volt or a plug-in Prius, which might be able to achieve 35 mpg using gasoline only.

In addition to our JLUR, we have a couple of Toyota non-plug-in hybrids, and the RAV4 easily gets twice the gas mileage of the Rubicon. This is a vehicle that only cost $600 more than the non-hybrid RAV, yet added at least 8 mpg to that base RAV’s figure. If Jeep introduces a plug-in Hybrid JL, I’ll be first in line at the dealership. Great mileage around town, and all the fossil fueled power you need off-road, what more could anyone ask for?

No matter what, all auto manufacturers have to meet the CAFE standards, and that plug-in hybrid Wrangler might just be the vehicle that enables FCA to keep producing Wranglers into the foreseeable future, a winning situation for all of us.

I don’t see it getting a 20-30 mile electric range. The only thing in FCA’s inventory that comes close is the Pacifica hybrid (which isn’t selling well), and its more aerodynamic and utilizes the huge stow and go seat wells to store the battery and the spare tire well to stash the charger. I don’t see that kind of empty space anywhere in the Wrangler.

 

[ramp4ge]

My 2013 JKUR came out to about $40k MSRP ($43700 adjusted for inflation). This is the base price of the Rubicon today. However included in my price were options for side airbags, 4:10’s, automatic climate control, and Bluetooth which are all standard today. Things that standard today that aren’t even an option back in 2013 are dual zone climate control, backup camera, vented hood, larger fenders, adjustable third brake light, 33” KO2’s and beefier axles and gussets and CarPlay (that crappy navigation in 2013 was like $2000).

Those kits to beef up the axles were about $200 plus welding labor, the 33” wheels would have been about $1500, fenders about $500, hood with matching paint around $2000, Added all up it’s really not marked up much at all.

Sure you can get a Rubicon pushing $60k with a 2.0L, power roof, ACC, blind side warning, Proximity doors, but those weren’t even options at all on the JK. The JK was actually fairly expensive for how out of date it was.

In 2013 when I was looking for my first Jeep I visited a 'local' dealer. They had a black 2-door Rubicon. Every option, including painted fenders and top. The only option it didn't have was the automatic. It was a 6-speed. It had navigation and the whole 9 yards.

It's dealer asking price was $38,000. For a loaded 2013 2-door JK Rubicon in the 2013 model-year.

That's basically "Sport S" money at this point.

 

[Solidaxle]

Sounds right. They had 2 factory’s in 2018 and 1 factory in 2019. which year will have more jeeps to sell ? Bingo

 

[SecondTJ]

Sounds right. They had 2 factory’s in 2018 and 1 factory in 2019. which year will have more jeeps to sell ? Bingo

JK production was constrained to 240,000/year

JL now has the capacity to build 350,000/year

https://www.freep.com/story/money/cars/chrysler/2016/07/15/jeep-wrangler-production-toledo/87142838/

 

[KDB]

JK production was constrained to 240,000/year

JL now has the capacity to build 450,000/year

https://www.freep.com/story/money/cars/chrysler/2016/07/15/jeep-wrangler-production-toledo/87142838/

This article is 3 years old, from July of 2016

 

[pablo_max3045]

I was tempted, but I just can not get over the price. I agree the Jeep is improved, but a loaded JL is almost as much as my Loaded AEV JK350 was. Mine is a 2016, a loaded JKR was $45K or so in 2016, you can get them up to $60K now.

I was in exactly your shoes. Here in Germany, I pay about 50k€ for a Rubicon after serious negotiations and a visit fro Chuck Norris to the dealer.
Almost 60K USD for what is actually a pretty shitty car, in terms of reliability, comfort and so on.
But, what else is there that offers what the Jeep does?
I could get a Merc G-Klasse 350G professional line, which is slightly better offroad, but it also costs 95k€.
Also, there is no other car that gives me the fiss. Nothing else I dream about to get. So.. thats what i bought.

 

[digitalbliss]

I don't know where all these dollar figures that people keep referencing comes from, but my well optioned JLU Rubi (infotainment, LED, towing, premium soft top, painted fenders, 3.6L, auto) cost me $42k.

 

[SecondTJ]

This article is 3 years old, from July of 2016

Yes, that's when FCA announced the $700B investment to retool and expand production capacity for JL

 

[digitalbliss]

Yes, that's when FCA announced the $700B investment to retool and expand production capacity for JL

Wrangler and Wrangler pickups... the article says the goal was 350,000 wranglers per year.

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