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The colors suck

mwilk012

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Ugly and unoriginal??? Methinks you might need an eye doctor, stat!

The old standbys are still available, as well as Reign and Mojito! at the moment. Probably Goldilocks will be here for spring, and probably Fathom Blue and Tuscadero in the summer.

But I totally get not wanting to wait. That's why I went with Mojito because, while I would have loved another Tuscadero, I did not want to deal with my 4xe having to be outside in the blizzards. I guess I lucked out because Mojito is pretty much my favorite Jeep color after Bikini.

By the way, when the heck is Bikini coming back? My financial advisor out in California has one, and he says he's about ready to replace it because repairs are starting to add up.
Wow he sounds like a terrible financial advisor.
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Kyanche

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The problem with the seasonal colors is they seem to go into and out of production fairly quickly and randomly, and then you're stuck buying a vehicle off the lot.
 

Roger Garrett

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Does Jeep not realize exactly how many new Wranglers they’d sell if they had better colors?

Like… TWICE as many!

To retire stuff like like Sarge Green, Fathom Blue, even Silver (!) is unthinkable.

And to rely on this “12 for 12” nonsense to deliver some sense of shortage and anticipation? Consumers don’t have the patience for that rope-a-dope, give me a break.

Criminal how much money they leave on the table with ugly and unoriginal 2026 paint choices.
My 2023 Sahara is Earl Grey. I can't tell you how I w many times people......both men and women.....have complimented the color.
 

MARTY J

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I disagree I don't think that they would sell anymore jeeps just because of color. As best as I can remember I have never heard anyone say that they bought their jeep because of the color. Also I don't know anyone that wanted a jeep and didn't buy one because they couldn't get the exact color they wanted.
 

azjl#3

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Does Jeep not realize exactly how many new Wranglers they’d sell if they had better colors?

Like… TWICE as many!

To retire stuff like like Sarge Green, Fathom Blue, even Silver (!) is unthinkable.

And to rely on this “12 for 12” nonsense to deliver some sense of shortage and anticipation? Consumers don’t have the patience for that rope-a-dope, give me a break.

Criminal how much money they leave on the table with ugly and unoriginal 2026 paint choices.
I had sarge green for a year after searching for one in that color. I grew out of favor as evertime I walked to it, blah

Also disagree on selling more, I bought two in white because it was the only color.
 

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Wbino

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Colors?
Colors are trendy a you can get sick of them.....
Give me a boring Grey Metallic and I'm happy....
 
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RubiSc0tt

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Yes - it’s a better palette. But I don’t want a Bronco. I want to buy a Jeep. But the colors are awful.
Highly subjective. I am not a fan of that color palette. It's like going back to the 90's, which, as someone who wanted a TJ in any color other than the boring-ass bland earth tones, was complete fucking torture.

That said: You have a point: Why are there 4 shades of Dark Gray/ Silver? 41 is barely Green on the website, but even in the wild it feels like there is more gray in it than green. There is less variety in color.

When I bought my '19, They had bright colors (Red, Blue, Green, Yellow, and Orange) and also White, Black, and 2 shades of darker gray. Why has it changed to Red, White, Blue, Green, Purple, and4 shades of a dark, muddled color that looks like my kid mixed too much of the wrong play doh colors together

Only if he gets the 5.7
<sigh>Again? REALLY?
 

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shagles

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scootertoo

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I disagree I don't think that they would sell anymore jeeps just because of color. As best as I can remember I have never heard anyone say that they bought their jeep because of the color. Also I don't know anyone that wanted a jeep and didn't buy one because they couldn't get the exact color they wanted.
I agree with that thought. Doesn't look to me like many support the concern the poster has with the color choices available. Sure, some colors are better than other and some colors that look good on some rides don't look so good on other models.

I don't care much for black, (shows the dirt/dust too quickly). Much prefer red. But (not a jeep), but when I was looking for an SSR with a six speed, I wanted red but could not find one at that time but a black one was available and had the after-market needed mods on it that made it hard to turn down. I bought it and added some red striping to the sides and it is what it is.
 

win1200riot

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Does Jeep not realize exactly how many new Wranglers they’d sell if they had better colors?

Like… TWICE as many!

To retire stuff like like Sarge Green, Fathom Blue, even Silver (!) is unthinkable.

And to rely on this “12 for 12” nonsense to deliver some sense of shortage and anticipation? Consumers don’t have the patience for that rope-a-dope, give me a break.

Criminal how much money they leave on the table with ugly and unoriginal 2026 paint choices.
I've been waiting to hear about the late color Earl Gray and the new Jeep models in 392 for 2026. I had an Anvil 2014 for 9 years. I don't want to buy that color again. After seeing the other colors in person, I'd be willing to wait till 2027 to see what's offered.

A 2027 factory Dana 50 axle, Earl Gray 392 Moab/Rubicon on 37s would be ideal!
 

Whozatone

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I've been waiting to hear about the late color Earl Gray and the new Jeep models in 392 for 2026. I had an Anvil 2014 for 9 years. I don't want to buy that color again. After seeing the other colors in person, I'd be willing to wait till 2027 to see what's offered.

A 2027 factory Dana 50 axle, Earl Gray 392 Moab/Rubicon on 37s would be ideal!
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