The colors suck

[tdurden04]

Does Jeep not realize exactly how many new Wranglers they’d sell if they had better colors?

Like… TWICE as many!

To retire stuff like like Sarge Green, Fathom Blue, even Silver (!) is unthinkable.

And to rely on this “12 for 12” nonsense to deliver some sense of shortage and anticipation? Consumers don’t have the patience for that rope-a-dope, give me a break.

Criminal how much money they leave on the table with ugly and unoriginal 2026 paint choices.

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[grimmjeeper]

 

[techdisaster]

Would you prefer the Ford Bronco color palette? It hasn't changed much since 2021.

 

[tdurden04]

Would you prefer the Ford Bronco color palette? It hasn't changed much since 2021.

Yes - it’s a better palette. But I don’t want a Bronco. I want to buy a Jeep. But the colors are awful.

 

[jharp]

Stellantis' logic on color choices for us has mostly remained the same for years.

A few "bold" color choices for those of us who like a little pizazz.
A few "beige Betty" color choices for those of us who like to keep it between the lines while enjoying our plain spaghetti dinners.

Rescue Green was my dream color, except back when they had that as an option, I was too broke to buy one. Now that I have a few more $ to throw around, it's long gone...

They hardly ever truly "retire" colors it seems, they just take them away from us for a while to keep us on our toes. Except white and black, which as I learned in Rob Zombie's iteration on the Halloween series "White is all of the colors of the rainbow. Black is the absence of color" - those two options are time immortal.

 

[The Last Cowboy]

Why Jeep never offered F8 green on a Wrangler, makes no sense. Chargers and Challengers have had it for years.

I understand that there are a set number of paint robots, and that switching colors is a process. But the brighter colors have always had a following, and sell quick.

It probably has more to do with the bland colors that dealers prefer, silvers and grays, with some dafe medium blues thrown in. Mix in some white, and a few black and red ones.

Also, if someone wants one of the brighter colors, they don’t want to see it on every other Jeep, or a row of 20 of them on a dealer lot, either

 

[whitechocolate]

Why Jeep never offered F8 green on a Wrangler, makes no sense. Chargers and Challengers have had it for years.

I understand that there are a set number of paint robots, and that switching colors is a process. But the brighter colors have always had a following, and sell quick.

It probably has more to do with the bland colors that dealers prefer, silvers and grays, with some dafe medium blues thrown in. Mix in some white, and a few black and red ones.

Also, if someone wants one of the brighter colors, they don’t want to see it on every other Jeep, or a row of 20 of them on a dealer lot, either

fuck yeah my man, also Loden Green Metallic from the Golden Eagle too

 

[GinaC]

Ugly and unoriginal??? Methinks you might need an eye doctor, stat!

The old standbys are still available, as well as Reign and Mojito! at the moment. Probably Goldilocks will be here for spring, and probably Fathom Blue and Tuscadero in the summer.

But I totally get not wanting to wait. That's why I went with Mojito because, while I would have loved another Tuscadero, I did not want to deal with my 4xe having to be outside in the blizzards. I guess I lucked out because Mojito is pretty much my favorite Jeep color after Bikini.

By the way, when the heck is Bikini coming back? My financial advisor out in California has one, and he says he's about ready to replace it because repairs are starting to add up.

 

[Twisted10]

 

[Atomic5]

Would you prefer the Ford Bronco color palette? It hasn't changed much since 2021.

It's even worse for 2026. They removed Eruption Green Metallic

 

[Richard_JL]

I don't think buyers are that hung up on color.

 

[yokramer]

If your only worry and concern is color Im sure there is an over priced sport on a lot somewhere in the color you want.

 

[grimmjeeper]

If youre only worry and concern is color Im sure there is an over priced sport on a lot somewhere in the color you want.

But will it have enough power and ride comfortably?

 

[yokramer]

But will it have enough power and ride comfortably?

Only if he gets the 5.7

 

[grimmjeeper]

Only if he gets the 5.7

Do you really think they'd offer it?

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