tonyndls
Member
$2000 below MSRP is about 3.6% below MSRP according to your numbers. In my opinion, that’s a “meh” deal for that specific Jeep. There’s still quite a bit of meat left on that bone for the dealership to come down. And I’d wonder how fair they are valuing your trade. Lotta folks on here have recently negotiated 10% below MSRP / 5+% below invoice. And since you would be financing through them, that’s another good guy for the dealer finance folks…
But if it is exactly what you want in the color you want it… ?
Me? I’d counter at $47,500 out the door and try to get them to meet you below $50k out the door in the end, at worst. It’s a Willys (albeit a nice one), but it feels like they are pushing you into Rubicon pricing, just about…?
Others will chime in and either say I’m being fair, or not. You can always try to negotiate- worst they can say is no. Should be interesting. ?
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