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Ratbert

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Just made about a 500 mile up to Ruidoso New Mexico and back last weekend and seen a ton of Jeeps. Surprised I didn't see another like mine in Gobi, I love the color but it doesn't seem to be very popular. White seemed to be the most popular color.
White is most popular, but just barely over black.

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MikeyK

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I think its less about popularity and more about rarity. Gobi is gorgeous. I wish I had the opportunity to get it on my 2023 order. Instead, I elected for something I also think will be a bit unique and uncommon - Earl.

I almost ordered white until Earl was announced. The contrast of black accents on white (and Gobi) just make the Jeep pop a little more visually.
My 22 JT Willys is white with black, lots of comments on the pop. (Wife’s JLU Sarge green is also a Willys) We really like that package.

Trading on a 23 JLU Willys in Earl, again looking forward to the contrast.

Hoping to not experience the phenomenon too much in my town with that color ?
 
 







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