Fargo
Well-Known Member
I too would like a simpler and very basic Wrangler. Basically give me a Willys with the Rubicon transfer case, lockers and 4.88 gears from the XR. A WIllys JLU with hardtop list at about $38k+/-. So I would think you should be able to offer a 'Rubicon' package for about $3000+/-. So a base Rubicon at $41k+/- seems reasonable to me if Jeep needs to charge an additional fee for different tranny, lockers and gears. As it is right now, a comparable JLU Rubicon with hardtop is $46,300. Almost $10k more than the base Willys. That's still $3000 more than I think would be a reasonable fee for lockers, tranny, and gearing change. Now lets get rid of ESS, power windows, and other frivilous things and see how low we can go.
I think part of the battle we are facing is that Jeep has it in their head that they are now a premium vehicle. At one time Jeep was a utilitarian vehicle. Sure you could get upgrades like power windows and leather on a Grand Cherokee, but at its heart, it was a simple reliable vehicle for the everyday man. But today, Jeep sees itself as a competitor to Range Rover. They want to create the image of a high class offroad vehicle. They want to distance themselves as far away as they can from the hard working, pro hunting, Git R Done, 'rednecks' who made them what they are. Instead they want to attract the big money, pro-green, Ivy league sophisticate elites who can afford their fine product. Others need not apply.
As far as electric vehicles. Thats really a bunch of political non-sense. It doesn't make sense or stand to reason in the real world. How does a state like California expect to power all these vehicles? They already have a failing electrical infrasture and have to institute rolling blackouts just to keep power going to current businesses and residents. Where is the magical power going to come from when the demand for electricity triples? Sure EV vehicles will be clean. Because they will never leave the driveway because nobody will have any electricity to power the things. For more information, see what the president of Toyota has said in the past about electric vehicles. He is pretty adamantly against forcing the change to EV in the rushed fashion we are currently seeing.
I think part of the battle we are facing is that Jeep has it in their head that they are now a premium vehicle. At one time Jeep was a utilitarian vehicle. Sure you could get upgrades like power windows and leather on a Grand Cherokee, but at its heart, it was a simple reliable vehicle for the everyday man. But today, Jeep sees itself as a competitor to Range Rover. They want to create the image of a high class offroad vehicle. They want to distance themselves as far away as they can from the hard working, pro hunting, Git R Done, 'rednecks' who made them what they are. Instead they want to attract the big money, pro-green, Ivy league sophisticate elites who can afford their fine product. Others need not apply.
As far as electric vehicles. Thats really a bunch of political non-sense. It doesn't make sense or stand to reason in the real world. How does a state like California expect to power all these vehicles? They already have a failing electrical infrasture and have to institute rolling blackouts just to keep power going to current businesses and residents. Where is the magical power going to come from when the demand for electricity triples? Sure EV vehicles will be clean. Because they will never leave the driveway because nobody will have any electricity to power the things. For more information, see what the president of Toyota has said in the past about electric vehicles. He is pretty adamantly against forcing the change to EV in the rushed fashion we are currently seeing.
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