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MORubi

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Back to the Moab discussion. Lol!
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Thrive

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Think they will extend Moab edition to 2019 since it was basically introduced after the 2018s were supposed to close?
 

MrJeepNut

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Ok, @JD Flick now I am really confused with your answer so, let me see if I can get this straight. In other words let's look at this a little closer.

Your contention is that the Moab special addition should be built on the Rubicon platform.

If I understand it right you say this because the Rubicon is the most capable off road vehicle that Jeep produces.

Given what I just said above if I understand you right, why would you pay extra to have a Moab built on a Rubicon platform that already has everything? I mean seriously, do you really want to pay extra money to have them leave the Rubicon decals off at the factory only to be replaced with ones that say Moab?

Please I beg you explain to me why this would make sense, i am just not getting wanting a special edition Rubicon that literally gives you nothing but different decals!
@nvabill, just playing devil's advocate here, but I do think a marketable Rubi-based special edition is possible, and it would follow the same formula as all of the other Wrangler special editions we have seen in the past, i.e.:
  1. Check a few option boxes on the model on which the package is based.
  2. Add a few parts from the Mopar catalog. Some of these may increase off-road capability, some may be apprearance-only.
  3. Add some upholstery stitching, badging, and decals that help set it apart from the base model.
  4. Price the whole thing a bit less than what it would cost you if you did items #1 and #2 only.
For example, take a base Rubicon and do this:
  • From the options list, add leather upholstery, infotainment, steel bumpers, body-colored top and flares (yeah, controversial according to this thread, but Jeep often does this on their special editions), and all-weather mats.
  • From the Mopar catalog, add a winch, HD diff covers, rock rails, and beadlock wheels (without the rings).
  • Add stuff mentioned in #3 above.
  • Add up the MSRP and retail catalog prices of all the above, and subtract maybe $1-2K or so, and that becomes the package price.
I think it would sell, but I also think the current Moab package as specified will sell better.
 

MrJeepNut

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The Rubicon Jeep is named after one of the most notoriously punishing trails, and is the most off-road-capable street-legal vehicle you can buy stock. Moab has a similar reputation in the off-road community, and has obstacles that are considered some of the toughest out there.
The Rubicon trail is a single trail, and you need a Wrangler-Rubicon-like Jeep to get through it without damage. Moab has oodles of trails, some very easy, some harder than the Rubicon trail. I haven't studied the matter closely, but I would guesstimate that a stock JL Moab, in the hands of a reasonably competent driver, could do two thirds or more of the Moab trails without significant damage.
 

MrJeepNut

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Here are some ideas for a new Wrangler edition that would outdo Rubicon and be the new top-dog like the JK's Hard Rock and Recon.

5. Powder coat some of the steel parts, including the bumpers to match the body.
I wouldn't be in favor of this one-- it would get messed up pretty quickly, IMHO.

7. Equip it from the factory with many of Mopar's new JL parts:
a) 2" Lift
8. 35" tires, or maybe even 37s.
I don't think you'd ever see any of the above except it a very, very limited edition, because it would invalidate the safety testing and EPA gas mileage numbers of the base model. Jeep did sell a JK special edition called the Red Rock that had a 2" lift and 35s, but I think they only made 50 or so of them, and they were outrageously expensive ($75K-ish).
 

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MrJeepNut

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Interesting ideas, I may have entered wrong but when I priced out Sahara with same options as Moab comes with the Moab edition was more expensive, go figure. I just feel the Rubicon is already named properly so why base a Moab special addition on one. In my opinion you would be taking something away from the stock Rubicon. I think Jeep hit a home run using a Sahara because it brings something to the Sahara table it would not with the Rubicon.
Using the Build & Price tool, I came out with $50,350 for a Sahara with all the Moab options checked, but then you have to add in the the steel bumper, hood, and rock rails from the Mopar catalog, and I didn't check prices on those. IIRC, though, the steel bumper alone is about a grand, which would put you over the $51,200 sticker on the Moab.
 

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Really disappointed in the 32" tires and mandatory hardtop. Got so excited cause I thought a Rubicon is finally going to have Selec-Trac
 

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I thought it came with 33" tires as someone posted it has "Rubicon 17" Black Wheels". Doesn't the Rubicon come stock with 33" wheels?

Will the MOAB sit at the same height as a stock Rubicon (I think the stock Sahara is 1.5" lower than a stock Rubicon)?
 

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7. Equip it from the factory with many of Mopar's new JL parts:
a) 2" Lift
8. 35" tires, or maybe even 37s.

Just some ideas. As demonstrated, Jeep has the capability to make a new edition using existing Mopar parts and some stylistic changes.
Considering all the complaining about the steering, and wandering on 33s (calm down, some are legit) there's no way in hell Jeep could add 35s or 37s to a factory vehicle.
 

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Considering all the complaining about the steering, and wandering on 33s (calm down, some are legit) there's no way in hell Jeep could add 35s or 37s to a factory vehicle.
Where do i find the list of new MOPAR JL parts? I am interested in having the Mopar 2" lift installed in the factory but can't locate any info on it.
 

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I was at a Long Island NY dealer yesterday. They were able to build it but not able to order it. Guess I’ll wait on the 19’s to order.
Any luck ordering? I'm actually kind of hoping it doesn't open until 2019 info is available so I can choose between the two, but also afraid it's going to have a very tight window and don't want to miss out.
 

Jeeper

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Any luck ordering? I'm actually kind of hoping it doesn't open until 2019 info is available so I can choose between the two, but also afraid it's going to have a very tight window and don't want to miss out.
I am right there with you.
 

person500

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I’m wondering when this will open for ordering and/or configuration on the Jeep website. Anybody know??
 

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Using the Build & Price tool, I came out with $50,350 for a Sahara with all the Moab options checked, but then you have to add in the the steel bumper, hood, and rock rails from the Mopar catalog, and I didn't check prices on those. IIRC, though, the steel bumper alone is about a grand, which would put you over the $51,200 sticker on the Moab.
Using the Build & Price tool, I came out with $50,350 for a Sahara with all the Moab options checked, but then you have to add in the the steel bumper, hood, and rock rails from the Mopar catalog, and I didn't check prices on those. IIRC, though, the steel bumper alone is about a grand, which would put you over the $51,200 sticker on the Moab.
Thanks for the homework. Also it adds the hood. I was going back and forth between Sahara and Rubicon. Ordered Mojito Rubi with 2.0, got tired of wait took Mojito Sahara off dealer lot. Clearly the MOAB was designed for me. Rubicon already has off road prowess. Plus it seems those that want more are very specific and no package would be right. I do think however a different name that did not suggest Severe Off Roader.
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