Lot of people say that’s a poor man’s beadlock , putting 37s on stock rims. Many people are riding that. Do a search on the forum. Not sure which JL you got and which tire you are looking at, if it’s true 37, it’s gonna rub if you leave pavement
Assuming your talking about a 17" wheel, If you look at the BF Goodrich ATs with model or part number 80088, which is the 37" (link below) you will see that acceptable wheel widths are 7.5" to 11.5". That's what I intend to get for my factory wheels. Screenshot from discount tires specs also attached.