Jeep Values - Massive Decline

[Rubi392jp]

Which models have had their MSRP reduced by ~$4k?

The Grand Cherokee and the Grand Wagoneer (even more, like $7k), are two that I know of.

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[Jeeplover278]

I've owned several Wranglers in my lifetime and this is the first time I've seen such a huge decline in the residual/trade value of a Jeep. I tend to get a new car every 1-2 years and usually the Wrangler is one of the best vehicles to own when it comes to holding their value. My current '24 fully loaded Rubicon X ($78.5K MSRP) currently has lost 40%+ in one year. I know Jeep has had huge decline in sales and they are discounting new models heavily but, question is, could the rumors be true that a huge price reduction is on the way which is impacting current trade values?

I just traded my 21 sport 2 door with 30k miles for 2000 more than I bought it last year. So it depends on alot of things. Or maybe I’m the unicorn.

 

[Spank]

I've owned several Wranglers in my lifetime and this is the first time I've seen such a huge decline in the residual/trade value of a Jeep. I tend to get a new car every 1-2 years and usually the Wrangler is one of the best vehicles to own when it comes to holding their value. My current '24 fully loaded Rubicon X ($78.5K MSRP) currently has lost 40%+ in one year. I know Jeep has had huge decline in sales and they are discounting new models heavily but, question is, could the rumors be true that a huge price reduction is on the way which is impacting current trade values?

A price reduction is coming because the market has realized Jeep will never be a luxury brand.

 

[Zandcwhite]

A price reduction is coming because the market has realized Jeep will never be a luxury brand.

Broncos and 4runners aren't luxury brands either... and yet they are all comparably priced. The dollar just isn't worth what it was 5 years ago when $65k meant luxury brand pricing. Now anything with real 4wd falls in that price range and loaded full size trucks are $100k. Good luck with reverse inflation.

 

[Punkn89]

I just traded my 21 sport 2 door with 30k miles for 2000 more than I bought it last year. So it depends on alot of things. Or maybe I’m the unicorn.

I’m a little skeptical about that. You TRADED a 2021 wrangler for $2k more than you bought it for, with 30k miles in 2024/early 2025? I might have to call BS on that unless you post some proof.

 

[Spank]

Broncos and 4runners aren't luxury brands either... and yet they are all comparably priced. The dollar just isn't worth what it was 5 years ago when $65k meant luxury brand pricing. Now anything with real 4wd falls in that price range and loaded full size trucks are $100k. Good luck with reverse inflation.

And they're not selling great, either, but Jeep's entire schtick for higher prices and wanting to keep them that way despite any economic changes was the whole luxury angle which hopefully has died with the previous management.

 

[Ratbert]

The Grand Cherokee and the Grand Wagoneer (even more, like $7k), are two that I know of.

When did that happen? It's not just incentives / discounts, but actually reduced MSRP?

 

[Jeeper Jake]

Im feeling all of the pain as well, we paid 56k 1 year ago for a 2023 Jeep Rubicon Anniversary Edition 4xe sticker was 76k its now worth 34k

 

[The Last Cowboy]

I’m a little skeptical about that. You TRADED a 2021 wrangler for $2k more than you bought it for, with 30k miles in 2024/early 2025? I might have to call BS on that unless you post some proof.

The way I understood his post was that he bough it used a year ago, so someone already took the new car hit, and he bought it right.

 

[BigRedRidinHood]

Ferman CDJR of New Port Richey, FL. Neil Giles was my salesman. Great guy, and superb communication by him and the entire staff of the dealership.

Thank you very much!

 

[Punkn89]

The way I understood his post was that he bough it used a year ago, so someone already took the new car hit, and he bought it right.

I suppose that’s possible. The previous owner must have given it away if he was able to trade it for more. Still not convinced, but it doesn’t affect me!

 

[Aggretsuko]

Im feeling all of the pain as well, we paid 56k 1 year ago for a 2023 Jeep Rubicon Anniversary Edition 4xe sticker was 76k its now worth 34k

Same. I traded in a Ford Escape for my Wrangler back in ‘22 and felt pretty confident that the 2018 Wrangler Sahara would hold better value over the years. My Jeep didn’t retain the value I had seen previously. I got 13k for the Ford in ‘22. I was offered 20k max for my Sahara last year when I checked just out of curiosity, for a ‘24 demo Cherokee, 15k miles with 15k incentive. I declined. Sigh. Good thing I love my Jeep! Lmao The Escape is still retaining its 13-15k value with hella miles. How is beyond me. My Jeep will probably be worth $15k this year.

 

[Rubi392jp]

When did that happen? It's not just incentives / discounts, but actually reduced MSRP?

Yes MSRP and it happened immediately upon release of the 2025s. I’ve attached the MSRPS for the Grand Cherokee for 24 and 25. The lower MSRPs are the 25s. You can check me on the Jeep site.

 

[alphawolff]

If the free market has spoken, why do EV and hybrid sales continue to increase year over year?

Which automaker has cancelled its EV development plans? The only cancellations I'm aware of are for large, high-cost EV's, but that's reflective of the high cost vehicle market overall, it's not doing well, ICE or EV.

EVs are increasing in sales as more products are pushed to market. They can't really decrease, but as seen they are starting to plateau here in the U.S. Toyota, the biggest OEM in the world, is barely entertaining EVs.

Stellantis is also hurriedly rolling back their EV plans. The BEV Chrysler SUV was cancelled, the BEV Ram was pushed far back, and the BEV Charger was pushed out the door so they could focus on getting the ICE variants to market; hemi included.

EVs with current battery tech are only useful for those living in cities without large commutes and aren't inconvenienced by charging times. In 70% of this country a EV is completely unfeasible.


The free market has spoken. That's why OEMs are jumping back on the ICE train for the immediate future while waiting for battery tech to mature. We wouldn't be getting the hemi back after killing it off if EVs were doing well. Most wouldn't sell at all without the massive government, state, and OEM rebates.

 

[Rubi392jp]

EVs are increasing in sales as more products are pushed to market. They can't really decrease, but as seen they are starting to plateau here in the U.S. Toyota, the biggest OEM in the world, is barely entertaining EVs.

Stellantis is also hurriedly rolling back their EV plans. The BEV Chrysler SUV was cancelled, the BEV Ram was pushed far back, and the BEV Charger was pushed out the door so they could focus on getting the ICE variants to market; hemi included.

EVs with current battery tech are only useful for those living in cities without large commutes and aren't inconvenienced by charging times. In 70% of this country a EV is completely unfeasible.


The free market has spoken. That's why OEMs are jumping back on the ICE train for the immediate future while waiting for battery tech to mature. We wouldn't be getting the hemi back after killing it off if EVs were doing well. Most wouldn't sell at all without the massive government, state, and OEM rebates.

Who said we’re getting the Hemi back? In a Jeep?

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