I would go with a matte finish, especially on the hood. You don't need anything else providing glare which is usually why those hood graphics are mostly matte. I've purchased a few items from Pixel Decals and confirm the general sentiment - you can't go wrong with his products. Here's the hood decal he made for my Jeep.Is the "matte finish" an air release material? Looking at the Willys lettering on my JLU, I'm wondering now if it is more of a matte finish vs. a gloss. Don't think I could go wrong either way.