Here comes Roxor

[Oncorhynchus]

I dont think it's a good comparison to use polaris' market share as a way to predict whether mahindra can make a profit on UTVs. You're comparing an 8 billion dollar company (polaris) to a 21 billion dollar company (mahindra). Polaris is a powersports manufacturer, not an agricultural equipment manufacturer. They aren't even considered competitors to one another.

You started by saying there wasn't much of a market for farm vehicles in the US, which is not true, and you said Mahindra is an "upstart". They are the #1 seller of tractors in the world. Farms buy a lot of vehicles, and that includes UTVs. Hell I know a farm that has 3 employees and 5 agricultural UTVs.

I've seen quite a few of these mahindra UTVs driving around our area too. Not as many as John Deere UTVs, but more than I've seen the Kubota UTVs.

for the record, I'm not trying to be confrontational, just discuss what you said, just don't want this to come off wrong.

Your writing is very clear and the tone very respectful. I appreciate that.

I accept that I wrote prematurely about the size of the agricultural market. I made the following assumption regarding their business strategy:

that the tractor segment is the one that they will prioritize in the US for the agriculture industry and that the Roxor being sold as an off highway vehicle would be a toehold in the US with an eye towards eventual entry into consumer automobiles.

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[OrneryBear]

Your writing is very clear and the tone very respectful. I appreciate that.

I accept that I wrote prematurely about the size of the agricultural market. I made the following assumption regarding their business strategy:

that the tractor segment is the one that they will prioritize in the US for the agriculture industry and that the Roxor being sold as an off highway vehicle would be a toehold in the US with an eye towards eventual entry into consumer automobiles.

WELL you may be on to something there though. They do make a bunch of passenger vehicles including a wrangler knockoff they sell in India. I didn't notice until just now that the roxor is under their "north american automotive" branch and is their only vehicle, even though it's just a farm UTV. I've only seen them sold at mahindra agricultural stores. This might also explain their rather large pricetag, because depending on how it's being imported, I wonder if they are paying the chicken tax for imported trucks. If you don't know what the chicken tax is look it up, but it is the reason why all the japanese brands build their pickups in the US.