Cost

[ThirtyOne]

Oh, I'm fully aware of the Rubicons benefits and can definitely appreciate them. But at the end of the day, it's not the Rubicon itself that is overpriced. It is the Wrangler platform in its entirety. I'm not going to sit here and be an FCA apologetic, claiming that the Wrangler is worth the price. It has rarely been priced right. The demand is so strong, the market has adjusted accordingly.

The JK was an overpriced vehicle. If any other mainstream vehicle had owners complaining about "death wobbles" and a LEAKING roof, they'd be skewered for quality control issues. With the Wrangler, us Jeepers just say "hey..." and usually end up turning a blind eye. Wranglers are one of the few vehicles where serious flaws are overlooked because we love our rides so much. Sure the JL is aiming to change all that, but those are things that should have NEVER been allowed to pass quality control in the first place.

Imagine if Toyota comes out with a Camry that has a leaking roof. I bet you won't hear their owners say "Ya, it's a Camry thing, you wouldn't understand".

So what would be the right price for a vehicle with a leaking roof?

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[Scottroxxx]

There really isn't another vehicle on the market it can be compared to so it's only over priced if people won't buy it.

 

[myfirstjeep]

So what would be the right price for a vehicle with a leaking roof?

IMO, 35k is more than fair for a Rubicon, even with the leaky roof package. But, it's just an opinion. I still stand by my assertion that the Wrangler pricing layout is due to the lack of competition and very health demand.

But, I don't work for FCA and don't claim to be smarter than any of their employees either.

 

[ThirtyOne]

IMO, 35k is more than fair for a Rubicon, even with the leaky roof package. But, it's just an opinion. I still stand by my assertion that the Wrangler pricing layout is due to the lack of competition and very health demand.

But, I don't work for FCA and don't claim to be smarter than any of their employees either.

Good news is you can probably pay that for a new JK Rubicon right now.

 

[That One Guy]

Oh, I'm fully aware of the Rubicons benefits and can definitely appreciate them. But at the end of the day, it's not the Rubicon itself that is overpriced. It is the Wrangler platform in its entirety. I'm not going to sit here and be an FCA apologetic, claiming that the Wrangler is worth the price. It has rarely been priced right. The demand is so strong, the market has adjusted accordingly.

The JK was an overpriced vehicle. If any other mainstream vehicle had owners complaining about "death wobbles" and a LEAKING roof, they'd be skewered for quality control issues. With the Wrangler, us Jeepers just say "hey..." and usually end up turning a blind eye. Wranglers are one of the few vehicles where serious flaws are overlooked because we love our rides so much. Sure the JL is aiming to change all that, but those are things that should have NEVER been allowed to pass quality control in the first place.

Imagine if Toyota comes out with a Camry that has a leaking roof. I bet you won't hear their owners say "Ya, it's a Camry thing, you wouldn't understand".

Great post. Some of the apologists can't handle people fairly criticizing the vehicle from a neutral standpoint. I give Jeep mad props for continuing to make improvements to the vehicle, and keeping purist things like a frame, solid axles, and general offroad prowess. Certainly not easy with ever tightening federal vehicle standards.

In my opinion the price seemed like decent value until the late JK random yearly price hikes.

A good saving grace for those that will resell is the fantastic resale value they'll get out of it. Won't get that with a $35,000 sedan.

 

[ThirtyOne]

I can see that........... but honestly the JL is a vast improvement over the jk and the jk was/is pretty awesome on it's own. The JL has a better frame, better transmissions, better axles, bigger brakes, better and in my view nicer dash and interior in general. Overall it is a very nice improvement while being a jeep to the core. If you were to swap out axles of JKU runicon to a built dana 44 it would cost about the same difference as a comparably equiped jl.

Or in other words how much would you have to put into a jku rubicon to bring to the same level as a JLU rubicon?

That would basically be a Recon and it is roughly the same price.

 

[dwoodwo1]

Funny to hear people say that it is overpriced. The JL and the JK may be overpriced to you, but they are clearly not overpriced in the marketplace. They sell a pantload of them, and a good way to gauge whether or not something is priced appropriately is whether or not it sells. If it does, you can really only conclude that a) they hit the nail right on the head with price, or b) they maybe could have priced them a little higher. A vehicle (or anything else) is worth what people are willing to pay. Nothing more, nothing less.

 

[That One Guy]

Funny to hear people say that it is overpriced. The JL and the JK may be overpriced to you, but they are clearly not overpriced in the marketplace. They sell a pantload of them, and a good way to gauge whether or not something is priced appropriately is whether or not it sells. If it does, you can really only conclude that a) they hit the nail right on the head with price, or b) they maybe could have priced them a little higher. A vehicle (or anything else) is worth what people are willing to pay. Nothing more, nothing less.

Overpriced can mean in terms of value in a vehicle purchase. We're not taking the narrow free market debate to this. There's been pages of "Is X a good value at Y" discussion.

This isn't a sales discussion. It's a "how do you feel about the cost" discussion.

 

[Jrbrannan]

Overpriced can mean in terms of value in a vehicle purchase. We're not taking the narrow free market debate to this. There's been pages of "Is X a good value at Y" discussion.

This isn't a sales discussion. It's a "how do you feel about the cost" discussion.

It isn't really a cost discussion, it is more a value discussion. Do you value the Rubicon for $50k as an example. But again when you consider value you need to look at overall value. So resale value cost of ownership etc. And historically very few SUV's have a lower cost of ownership than the Wrangler. So you argue is the Wrangler under priced based on resale value and total cost of ownership.

 

[Jeeptimus Prime]

Most do not realize FCA has to pay penalties for each Wrangler sold because of the ever stricter EPA regulations. This is tied into the cost of the Wrangler which is another reason the base cost increased; aside from cost of lighter materials and other EPA friendly tech.

 

[myfirstjeep]

It isn't really a cost discussion, it is more a value discussion. Do you value the Rubicon for $50k as an example. But again when you consider value you need to look at overall value. So resale value cost of ownership etc. And historically very few SUV's have a lower cost of ownership than the Wrangler. So you argue is the Wrangler under priced based on resale value and total cost of ownership.

But the title of the thread is "Cost", not value.

Good news is you can probably pay that for a new JK Rubicon right now.

If someone can get a fully loaded JK Rubicon for that value, more power to them. That's just my opinion on how much it should have maxed out in the first place.

 

[wanderer]

That would basically be a Recon and it is roughly the same price.

close but not quite..... up graded brakes frame and similr axels but not he sam and I doon't really know the full difference Plus IMHO a better interior and I like the BFG ko2 tire better than the muds on the jku.

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