aldo98229
Well-Known Member
- First Name
- Aldo
- Joined
- Nov 16, 2019
- Threads
- 89
- Messages
- 11,102
- Reaction score
- 28,052
- Location
- Bellingham, WA
- Vehicle(s)
- 2023 Jeep Gladiator, 2018 Fiat 124 Spider
- Occupation
- Market Research
- Vehicle Showcase
- 3
Never say never, though.At least Jeep doesn’t cave in and pander to these buyers. Look at what has happened to so many once rugged vehicles. The Land Rover Defender is the latest example. Rugged styling, but built on a Jaguar car/crossover platform. Even Jeep’s own Cherokee and Grand Cherokee are shells of what the once were. There’s a whole list we could make. Point is that many people want a rugged look, but not all that comes with it. Let’s just hope that the Wrangler never gets more “luxury” options than it already has and that it doesn’t get turned into something that looks kinda like a real Jeep, but no longer is.
Precisely, look what Daimler did to Grand Cherokee, Liberty; what Fiat did with Renegade...
When JL was being developed, Marchionne was pressuring his engineers to make Wrangler go IFS, adopt full aluminum body, and whole bunch of other nonsense. It wasn’t until Auburn Hills showed Marchionne consumer research reporting that existing owners would leave in droves if JL went IFS, that he finally relented.
PS - he tried to pull the same on Dodge Challenger: he wanted Challenger to be replaced by a lighter, smaller, more “European” ‘Cuda to compete head on against Camaro and the new Mustang. What a big blunder that’d have been!
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