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Tread Lightly discount issues

pjtait

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I was just told the following by a dealer contact:

"Unfortunately at this time we cannot use the Tread Lightly membership discount. Jeep has made it increasingly difficult to claim that incentive. It has been turned down a few times recently and this costs our dealership a great deal of money so we have had to back off from using that discount."

Has anyone else encountered this? Disturbing...
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rickinAZ

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I was just told the following by a dealer contact:

"Unfortunately at this time we cannot use the Tread Lightly membership discount. Jeep has made it increasingly difficult to claim that incentive. It has been turned down a few times recently and this costs our dealership a great deal of money so we have had to back off from using that discount."

Has anyone else encountered this? Disturbing...
I previously used mine to buy a 2016 Rubicon and, even then, not every dealer participated. Try using your Costco membership. The discount is slightly better than Tread Lightly.
 

azbobver

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I used the Tread Lightly discount in early June to purchase my 2021 Rubicon Eco Diesel - the only one the dealer had and it had just been put in their inventory the day we purchased it.
 
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pjtait

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I used the Tread Lightly discount in early June to purchase my 2021 Rubicon Eco Diesel - the only one the dealer had and it had just been put in their inventory the day we purchased it.
Maybe the problem I reported only applies for factory orders.
 

AUeng

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I was just told the following by a dealer contact:

"Unfortunately at this time we cannot use the Tread Lightly membership discount. Jeep has made it increasingly difficult to claim that incentive. It has been turned down a few times recently and this costs our dealership a great deal of money so we have had to back off from using that discount."

Has anyone else encountered this? Disturbing...
My dealer actually recommended that I join Tread Lightly for the affiliate rewards without me even asking about it. I found out that my employer is an affiliate, so I'm going that route instead.

ETA: I did a custom order, not buying something already on the lot.
 

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PocketsEmptied

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I'm skeptical about your dealer's claims. There shouldn't be any issues claiming it as long as it's been 30 days since joining Tread Lightly or by using a company affiliate. It rebates the dealership 2% of the invoice price from Jeep, the higher volume dealers are usually willing to split that with you. That being said they don't have to honor it, but sounds like they are fibbing as to the reason why.
 

brewski

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This sounds fishy. Dealers don't have to honor tread lightly (one of those "at participating dealers" deals) and it could be they are just not wanting to deal with it.
 

dgoodhue

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LOL, Jeep isn't making it hard to use Tread Lightly. It is your dealer that doesn't want to sell the car for invoice to get the 1% that jeep gives them.
 
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I ordered last week and am using the tread lightly discount. Given, I did have to search for a dealer who would take it (much further away)
 

FloridaLarry

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Most wont take it for a wranger. I ordered from a dealer 300 miles away who did.
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