It is not annecdotal. There are multiple articles on CNBC, Bloomberg etc that Stellantis raised prices more than any other outgroups, and that Jeep raised prices the most within Stellantis.
why are people on the wrangler forum so damn flippant?!
Yeah, well, flippant or not ya gotta point there.
Of course the Wrangler price From 2018 to current has gone up. Look at all the high end packages they added since the that others haven’t. 4Xe, Mojave, XR, 392, Rubicon X and all those extra bells and whistles that everyone just have to have.It is not annecdotal. There are multiple articles on CNBC, Bloomberg etc that Stellantis raised prices more than any other outgroups, and that Jeep raised prices the most within Stellantis.
Below is one such gragh covering exactly the JL era from 2018 till the end of last year.
This. Squeeze the stats hard enough and they’ll tell whatever story you want. The posted graph is bush league. Your analysis is spot on. The closest Jeep competitor is the Bronco. People should compare the CURRENT price of a Bronco to a Wrangler and report back. I don’t care about 2018 prices. If I’m a buyer today, I care about today’s prices.
Idk the two are completely different vehicles. If I want an open air, rugged, and offroad capable vehicle then the 4runner isn't it. If i want a cool looking suv then the 4runner might be a good choice.
I few dealerships here in DFW are selling in 85-90kWonder how high dealer markups will go for the TRD Pro
Agreed, They are competing more with their own LandCruiser then they are with the Wrangler.
Unfortunately, that is not how the auto industry works. The fixed costs of production are very high. So production is planned for a certain capacity at a certain price point.
Many people (specially those in more sunny/warm/dry areas) believe that the "open air' removable doors/top is the defining motivator for the Wrangler - and it may be in their area. Over here in New England, most Wranglers are buttoned up most of the time. In fact, my first and favorite Jeep purchase was my WJ, which (SFA/SRA) was just as capable as the Wrangler of the day, but had a V8 and no leaks or massive wind noise.
To me as a consumer that’s all irrelevant. What matters to me is the price I pay. People keep complaining about Jeep prices. My thing is compare the prices against the competition.
Here is a chart the internet made for me. These are base prices.
| Year | Model | Original Price | Adjusted Price (2024 dollars) |
|---|
| 1960 | Jeep CJ-5 | $1,700 | $18,122 |
| 1970 | Jeep CJ-5 | $2,500 | $19,700 |
| 1980 | Jeep CJ-7 | $6,559 | $23,200 |
| 1990 | Jeep Wrangler YJ | $12,356 | $28,000 |
| 2000 | Jeep Wrangler TJ | $17,000 | $28,000 |
| 2010 | Jeep Wrangler JK | $22,045 | $29,000 |
| 2020 | Jeep Wrangler JL | $28,295 | $31,000 |
| 2024 | Jeep Wrangler JL | $31,195 | $31,195 |
But The 4Runner is not new completion, it’s always been there and has there before the Bronco .. it’s just updated like the rest.
My 2020 TRD Off Road Premium was 40K and I have not been one bit disappointed with anything about this vehicle
My 2020 TRD Off Road Premium was 40K, and has been an absolute pleasure to own and drive on the road, in serious off roading, and in the snow. It would be pretty hard to find a better serious $WD vehicle than this one, and nothing I have seen in any Jeep comes close for what I do.
That's pretty impressive considering the additions / changes that have been made over those decades.
