Rock Sponsor (Level 1)
truthIt's all in the money factor. Although Wrangler has really high residuals especially with a Sport and Sport S, the money factor is ridiculous compared to the examples you've mentioned.
For instance a C-class MB money factor right now is about 0.00047 which multiplied by 2400 to convert to an interest rate is 1.13% where as with the Wrangler, Chrysler and Ally are raping people with a money factor of about 0.0021 which again times 2400 is 5.04% rate.
So that's why your 50K MB or Lexus or BMW is going to be about 51-52K total between your payments and the residual. In the mean time Wranglers will cost you, as you mentioned, 53K for a 45K Jeep.
The only thing that helps with lower payments is the residual value where on a BMW/MB/Lexus you're about 55-57% and the Wrangler is in the 60's on a 36/36 lease. So theoretically if Ally and Chrysler weren't charging too much interest you could drive a 50K Rubicon for $350-$400 a month with 0 down, especially if you scored one of those 5-6% below invoice deals.