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Just curious about Sahara

rac5419

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Bought a 2025 Sahara last month after missing my 2018 WIllys which I sold 4 years ago. Always liked the Willys hood decal that came with it. The Saharas also stood out with their own decal but for some reason Jeep stopped adding the Sahara hood decal and now only has the Sahara letters on the rear door under the handle. Anyone know when and why Jeep did this?

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Blues Fan 30

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Bought a 2025 Sahara last month after missing my 2018 WIllys which I sold 4 years ago. Always liked the Willys hood decal that came with it. The Saharas also stood out with their own decal but for some reason Jeep stopped adding the Sahara hood decal and now only has the Sahara letters on the rear door under the handle. Anyone know when and why Jeep did this?

slogo.webp
My 24 did not have this so im guessing it started in 25.
 

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Never seen a Sahara with the badge in the rear door position ever.
Funny enough I have a High Altitude which technically is a Sahara, but it has no Sahara badge anywhere on it.
It only came with the side Jeep Wrangler decal on the sides but I peeled those off.
 
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rac5419

rac5419

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My 24 did not have this so im guessing it started in 25.
So your 2024 still has a Sahara hood decal? I even walked around the Jeep before buying to be sure they weren't selling a non-Sahara at a Sahara price 🤣
 

Wbino

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So your 2024 still has a Sahara hood decal? I even walked around the Jeep before buying to be sure they weren't selling a non-Sahara at a Sahara price 🤣
Never seen a Sahara with a hood badge only on the sides above the Wrangler decals.
 

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Blues Fan 30

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So your 2024 still has a Sahara hood decal? I even walked around the Jeep before buying to be sure they weren't selling a non-Sahara at a Sahara price 🤣
No it just came with some sticker lettering by the Jeep badge on the front fenders. Its honestly rather bland and boring. I removed the sticker first day of owning it.
 

Brad Hearing

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Bought a 2025 Sahara last month after missing my 2018 WIllys which I sold 4 years ago. Always liked the Willys hood decal that came with it. The Saharas also stood out with their own decal but for some reason Jeep stopped adding the Sahara hood decal and now only has the Sahara letters on the rear door under the handle. Anyone know when and why Jeep did this?

slogo.jpg
Given that the Sahara is the "luxury" version of the jeep I can see this being logical from a marketing standpoint. the badge on the sides and being more conservative and typical to suv's instead of a loud (ie. large) badge on the hood which people have equated to off-roading.

Just a guess.
 

kah.mun.rah

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As far as I know there has never been a Sahara that had a Sahara hood decal from the factory. Yes, between 2024 and 2025 models they moved the word Sahara from the side of the Jeep (behind the front wheel) to the back by the spare tire.
 

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cruzfamily5

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Personally, I don’t like badging. The hood should be used for a goofy name🤣like mine.
IMG_8838.webp
Very nice! We just bought our 2025 Sahara two weeks ago and haven't taken the doors off yet due to inconsistent weather. Now we know what it looks like so thank you! :)
 

cruzfamily5

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Bought a 2025 Sahara last month after missing my 2018 WIllys which I sold 4 years ago. Always liked the Willys hood decal that came with it. The Saharas also stood out with their own decal but for some reason Jeep stopped adding the Sahara hood decal and now only has the Sahara letters on the rear door under the handle. Anyone know when and why Jeep did this?

slogo.jpg
I think this is the first year they put it on the rear door. Our friend has a '19 and his is on both front fenders. I kinda like the change
 

Heimkehr

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Bought a 2025 Sahara last month after missing my 2018 WIllys which I sold 4 years ago. Always liked the Willys hood decal that came with it.

The Saharas also stood out with their own decal but for some reason Jeep stopped adding the Sahara hood decal
Possibly you were seeing Jeeps on which the owners affixed custom "Sahara" hood stickers. There's at least one vendor (Pixel Decals) who is capable of making custom, font-matched decals that could pass for factory, even though they never existed as such.
 

kah.mun.rah

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Removing words like "Sport" and "Sahara" from the fenders is probably to make the process and parts more universal. Aggregation of marginal gains is how Willys won the design competition over Ford in WWII.

Seems like an insignificant thing, but now different versions of this robotic arm can be removed from the process:

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