JL Order - % under MSRP

ThirtyOne

Well-Known Member
Rock Sponsor (Level 1)
Joined
Apr 18, 2017
Messages
5,220
Reaction score
7,586
Location
Chapel Hill, NC
Website
www.jeepdoodles.com
Vehicle(s)
2021 JLU Rubicon, 2017 Chevy Tahoe
Build Thread
Link
Anyone get a good deal near Richmond, Virginia? I'm holding out for diesel and I want a fully loaded Sahara with the power top. Trying to plan out where I'm either going to order from or shop at
Tri-City is around 3 hours from there.

So is Koons.

Both are forum sponsors and offer great prices.





Advertisement

 

1idrod

Well-Known Member
First Name
David
Joined
Feb 27, 2018
Messages
266
Reaction score
279
Location
Stephens City, VA
Website
ritterhomesinc.com
Vehicle(s)
06 GMC 3/4 Diesel, 02 V-Rod
Occupation
Builder
I just got one from Farrish in Fairfax at 5% under invoice. Someone else posted a little better deal they got from them. I could have gotten another 1% from Tread Lightly but my order came in to fast and my 1month hadn't arrived yet.
 

SHYUperman

Well-Known Member
First Name
Dan
Joined
Jun 18, 2018
Messages
229
Reaction score
261
Location
VA
Vehicle(s)
2019 JLUR
I've reached out to Tri City and Koons, but just found out that Spencer @ Farrish in Fairfax is offering 6.5% off invoice (1% with tread lightly).
 

GRAK

Well-Known Member
Joined
Dec 6, 2017
Messages
952
Reaction score
1,799
Location
Out West
Vehicle(s)
JL Rubi, Corvette
These deals are all dependent upon financing so they can make some $ back I take it. What is the best deal a cash customer can hope for?
 

BWWJL

Well-Known Member
Joined
Apr 25, 2018
Messages
784
Reaction score
571
Location
Chicago Area
Vehicle(s)
18 JLU Sport S
Vehicle Showcase
1
These deals are all dependent upon financing so they can make some $ back I take it. What is the best deal a cash customer can hope for?
I’ve taken finNce to get the extra $x,xxx discount and then paid off in 4mo before. Was worth $200 of interest to get an extra $1k off.

I can’t answer your question on best cash pricing.
 

Absame

Member
Joined
Apr 11, 2018
Messages
19
Reaction score
5
Location
New York
Vehicle(s)
JLU Sport
These deals are all dependent upon financing so they can make some $ back I take it. What is the best deal a cash customer can hope for?
I am getting 6.5% off invoice from Farrish. Agreed on price before discussing how and if I’d finance. So who knows but it wasn’t a condition.
 

[email protected]

Well-Known Member
Summit Sponsor (Level 3)
First Name
Travis
Joined
Apr 18, 2018
Messages
67
Reaction score
163
Location
Eden, NC
Website
www.14jeep.com
Vehicle(s)
2019 JLUR
Occupation
Jeep Sales Manager
Vehicle Showcase
10
These deals are all dependent upon financing so they can make some $ back I take it. What is the best deal a cash customer can hope for?
We do not require financing with us with our deal. Standard 5% below ACTUAL invoice, 6% below ACTUAL invoice with FCA Affiliate Code (Tread Lightly, etc). I refer to ACTUAL invoice because that includes destination...we do not add that back. You won't find a better deal..."The Deal You're Needin' is in Eden!"
 

MTM1974

Member
First Name
Mike
Joined
Jan 31, 2018
Messages
15
Reaction score
4
Location
Cockeysville, MD
Vehicle(s)
2007 Dodge Charger R/T AWD; 2020 WK2 on Order
I got 5% below invoice at Adam's in Annapolis.
Is it me or has practically all mentions of Adam's in Annopolis, MD been removed from the forum? I personally posted about them being 5% under invoice after emailing with the salesperson and included the contact info. That post was removed with no explanation/message. I have seen a few other postings over the past couple of months, but I can no longer find them by searching. Hmmm....
 

Paladin1

Member
First Name
Geo
Joined
Jun 25, 2018
Messages
7
Reaction score
18
Location
Maryland
Vehicle(s)
Toyota Highlander
Is it me or has practically all mentions of Adam's in Annopolis, MD been removed from the forum? I personally posted about them being 5% under invoice after emailing with the salesperson and included the contact info. That post was removed with no explanation/message. I have seen a few other postings over the past couple of months, but I can no longer find them by searching. Hmmm....
I picked up my JLU Sport Sting Gray today from Adams in Annapolis at 5% under invoice. Great experience.
 

MTM1974

Member
First Name
Mike
Joined
Jan 31, 2018
Messages
15
Reaction score
4
Location
Cockeysville, MD
Vehicle(s)
2007 Dodge Charger R/T AWD; 2020 WK2 on Order
I picked up my JLU Sport Sting Gray today from Adams in Annapolis at 5% under invoice. Great experience.
I thought I saw someone from NJ post that they got 6% under --- 1% tread lightly + 5% under invoice.

Hope you get to enjoy it with the top off/down this weekend!
 

SaltyJLUR

Active Member
Joined
Mar 1, 2020
Messages
43
Reaction score
70
Location
Southern California
Vehicle(s)
2020 Jeep Wrangler Rubicon Unlimited
Vehicle Showcase
1
Hi Friend , the stealers words are foul-breath scams . Dealer makes about 20% of msrp , so they are not giving up much when they negotiate . If you can get 10% off msrp , then they are still making 10% , which is fair for everyone . And 8% off msrp is also fair , but advantage to stealer . 10% off msrp is a 50-50 split .

But most stealers don't want to give up anything . Dennis Dillon is the best , actually ; but driving back from Idaho in a JL with questionable electronics ? Doubt it .

That entire "invoice" business is a marketing scam to con you into thinking you are getting their best deal .
I know this an old post but I am curious to know where you got your figures from? What information do you have that dealerships have a 20% profit margin on new vehicles? Is there literature or a website link you can provide?

I worked in the car business for years prior to my new career and I knew the exact cost of every vehicle I sold. I structured and sold thousands of new car deals in my 7 years in the business. The profit margins were not nearly that high, even on the more expensive models. And yes, I used to sell Jeeps too. Back then, the software we used would tell us the net, net net profit of each and every deal. This not only included the profit of the vehicle sale itself, but also financing, insurance, and accessories. If I wanted to know what the dealerships final profit was after subtracting commissions for the salesperson, sales manager, finance manager, flooring cost, and a coupe other things I can't recall right now, many of the deals were net losers. The dealership would only recoup that loss in the form of a manufacturer incentive if they hit their quarterly sales objective, but not always.

In my professional experience, delarships made an average of about 2% net profit. They must pay all of their remaining overhead and taxes with this profit. So on average, a dealership selling a $25k-$50k Jeep might make $500-$1k in net profit. If you think that's a lot, think again.

I saw the electric utility bill several times for the dealership I worked for. The electric bill was always about $15k per month. The average salesperson at my dealership sold 10-15 cars per month, and a good salesperson sold between 15-20 cars per month. So it would take 1.5 average salespeople one month of work just to keep the lights on. I could go on and on about the overhead but I think that gives you the picture.
 

kingpinJL

Well-Known Member
First Name
Charlie
Joined
May 19, 2020
Messages
215
Reaction score
428
Location
Houston, Tx
Vehicle(s)
2020 Ram 1500 Limited, 2021 JLUR
I know this an old post but I am curious to know where you got your figures from? What information do you have that dealerships have a 20% profit margin on new vehicles? Is there literature or a website link you can provide?

I worked in the car business for years prior to my new career and I knew the exact cost of every vehicle I sold. I structured and sold thousands of new car deals in my 7 years in the business. The profit margins were not nearly that high, even on the more expensive models. And yes, I used to sell Jeeps too. Back then, the software we used would tell us the net, net net profit of each and every deal. This not only included the profit of the vehicle sale itself, but also financing, insurance, and accessories. If I wanted to know what the dealerships final profit was after subtracting commissions for the salesperson, sales manager, finance manager, flooring cost, and a coupe other things I can't recall right now, many of the deals were net losers. The dealership would only recoup that loss in the form of a manufacturer incentive if they hit their quarterly sales objective, but not always.

In my professional experience, delarships made an average of about 2% net profit. They must pay all of their remaining overhead and taxes with this profit. So on average, a dealership selling a $25k-$50k Jeep might make $500-$1k in net profit. If you think that's a lot, think again.

I saw the electric utility bill several times for the dealership I worked for. The electric bill was always about $15k per month. The average salesperson at my dealership sold 10-15 cars per month, and a good salesperson sold between 15-20 cars per month. So it would take 1.5 average salespeople one month of work just to keep the lights on. I could go on and on about the overhead but I think that gives you the picture.
the major income stream for a car delaership isn't car sales, and you should know this.

Fixed ops is always #1, followed by preowned, F&I and new cars is always dead last.
 

SaltyJLUR

Active Member
Joined
Mar 1, 2020
Messages
43
Reaction score
70
Location
Southern California
Vehicle(s)
2020 Jeep Wrangler Rubicon Unlimited
Vehicle Showcase
1
the major income stream for a car delaership isn't car sales, and you should know this.

Fixed ops is always #1, followed by preowned, F&I and new cars is always dead last.
Yes I am very aware of that. I didn't want to stray too far off tangent in addressing the myth of new car sales profit margins.
 

Advertisement




ATO4x4
 



Advertisement
Top