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Jeep Values - Massive Decline

alphawolff

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Who said we’re getting the Hemi back? In a Jeep?
It hasn't been announced in any official way.

We're getting the current generation hemi back in both the ram and charger, as well as the 392/durango keeping theirs. They're also working on a new generation DOHC hemi slated for release in the next few years.

I don't know if they're going to put the 5.7L back in or just the 6.4L only, though.
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NWJeepr

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EVs are increasing in sales as more products are pushed to market. They can't really decrease, but as seen they are starting to plateau here in the U.S. Toyota, the biggest OEM in the world, is barely entertaining EVs.

Stellantis is also hurriedly rolling back their EV plans. The BEV Chrysler SUV was cancelled, the BEV Ram was pushed far back, and the BEV Charger was pushed out the door so they could focus on getting the ICE variants to market; hemi included.

EVs with current battery tech are only useful for those living in cities without large commutes and aren't inconvenienced by charging times. In 70% of this country a EV is completely unfeasible.


The free market has spoken. That's why OEMs are jumping back on the ICE train for the immediate future while waiting for battery tech to mature. We wouldn't be getting the hemi back after killing it off if EVs were doing well. Most wouldn't sell at all without the massive government, state, and OEM rebates.
Ok dude
 

Rubi392jp

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It hasn't been announced in any official way.

We're getting the current generation hemi back in both the ram and charger, as well as the 392/durango keeping theirs. They're also working on a new generation DOHC hemi slated for release in the next few years.

I don't know if they're going to put the 5.7L back in or just the 6.4L only, though.
I would think if there is a real possibility of bringing the Hemi back for the Wrangler, prospective buyers of the Rubicon 392 FE would want to know, even prospective non-FE, for that matter. Personally, I purchased a 2024 Rubicon 392 in September 2023, and as of now, I couldn’t be happier. In fact, I think there may have been fewer 2024 392s produced then what will ultimately be produced for the Final Editions. That’s yet to be seen. Then again, with some of the discounts that I’ve seen being offered even on the final edition, I don’t know that it will make any difference to anyone that puts the cash out.
 

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Yes MSRP and it happened immediately upon release of the 2025s. I’ve attached the MSRPS for the Grand Cherokee for 24 and 25. The lower MSRPs are the 25s. You can check me on the Jeep site.

IMG_8222.jpg


IMG_8223.jpg


IMG_8224.jpg


IMG_8225.jpg


IMG_8226.jpg


IMG_8227.jpg
Weird. When I toggle between 2024 and 2025 the numbers stay the same. But then again, jeep.com's builder is notoriously wrong.
 

west tex

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My dealer has a lot of new inventory and still some 2024s he's trying to unload. Big discounts on all of them. The Ford dealer is having similar issues with Bronco/Bronco Sports, it seems. The Cadillac dealer is advertising huge discounts on TV.

I'm also seeing really attractive homes in nice neighborhoods sitting vacant for many months with For Sale signs. Couple of years ago, they would have been sold very quickly.

Maybe it's just me, but I'm getting an uneasy feeling that the economy is creeping towards a downer. Hope I'm wrong. 🤔
 

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I've owned several Wranglers in my lifetime and this is the first time I've seen such a huge decline in the residual/trade value of a Jeep. I tend to get a new car every 1-2 years and usually the Wrangler is one of the best vehicles to own when it comes to holding their value. My current '24 fully loaded Rubicon X ($78.5K MSRP) currently has lost 40%+ in one year. I know Jeep has had huge decline in sales and they are discounting new models heavily but, question is, could the rumors be true that a huge price reduction is on the way which is impacting current trade values?
Yep I bought mine when they were in short supply. But I wanted one fully loaded. They were high then. And now Mopar with new management is lowing prices on all there stuff. Used prices will drop also
 

Coreyb516

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So I know people are really obsessed with resale value of a vehicle when you buy a vehicle looking to give it back in three years. That’s really important if you’re planning on keeping your Wrangler, it really doesn’t matter a vehicle is worth is what it’s worth to you resale value fluctuates so much and I wouldn’t focus on your resale value after one year of owning your vehicle and it’s dropping 40% of its value. Nobody will be on a positive value after one year of owning a vehicle. if you have your vehicle for four years, the value may come back, believe it or not, depending on the used car sale market how much you drive your vehicle and the vehicle condition. pretty much everybody who sells their car after one year will lose money so I wouldn’t put so much emphasis on your cars value. Just enjoy it. like I got a 3.6 Wrangler sport I feel like I got a good deal on buying it during the pandemic. It was worth a lot more than what I paid for two years ago but now it seems pretty much on par because the market is fluctuating, but I plan on keeping my wranglers until it blows up. If I need another vehicle that’s newer I’ll buy a new one, but I’m not selling this one.
 

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There was a huge depreciation for Wranglers, as well as all SUVs and full size trucks in 2008/2009 when gas prices skyrocketed at the start of The Great Recession.

If you don't need to sell right now, just ride it out. Things are cyclical. If you aren't trading, it's not a bad time to buy new. If you need to trade right now, keep in mind that your trade difference will be about the same as when your trade/resale value was high, but new selling prices were also high. It's all just a numbers game.
YEP! Got my 2008 JKUX for I think $25k and came with a lifetime powetrain warranty. 189k miles and still gets serviced under warranty and drives better than new with the upgrades done over the years. If you are underwater, don’t worry about it just drive it. You only lose money if you sell.
 

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It hasn't been announced in any official way.

We're getting the current generation hemi back in both the ram and charger, as well as the 392/durango keeping theirs. They're also working on a new generation DOHC hemi slated for release in the next few years.

I don't know if they're going to put the 5.7L back in or just the 6.4L only, though.
Stellantis has made nothing but bad decision after bad decision, but keeping the Hemi on life support through the recent election is one of the smarter things they've done in recent years.
 

The Last Cowboy

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The only way I see Stellantis surviving as it is now, while holding on to North American assets/operations is to allow the FCA USA branch to operate autonomously, with only limited oversight from The Netherlands.

I'm sure they could do away with Fiat, Alpha Romeo, and Maserati in the US, as it probably costs more to maintain their presence here than those brands return in revenue.

Tavers' plan with the FCA acquisition was to use the US dealer network to bring Peugeot back to our shores. What an even further disaster for Stellantis that would have been than what they are dealing with now.
 

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Whaler27

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I have owned 4 Wranglers. Wranglers have always had exceptional resale values until now. There has never been such huge depreciation on Wranglers until now.

I suspect Bronco sales/demand have had something to do with the soft Wrangler residuals. The Wrangler was really the only game in town until the Bronco. Something with removable doors, roof, and off-road capable.

Been a strange 4-5 years for sure. The pandemic was an abnormality as far as historical values of Wranglers. I bought a new ’19 JLR at a huge discount and drove it for 3 years and 41K miles. I sold that same ’19 JLR for just about what I paid for it, taxes included, all in. I bought a new ’22 JLR for $800 more than the ’19 I sold. I paid about $46K new for the ‘22JLR.

I checked trade-in values for my ’22 JLR with 42K miles. Offers of about $31K-$32K from Carvana and Carmax. That is low by historic Wrangler resale values but average compared to average car depreciation. Maybe even above average.
My current Wrangler, a 2019 JLUR, is my 8th Jeep (excluding wagoneers, Cherokees, pickups, etc). My first new Jeep was a 1977 CJ-7. Three years later I wanted to trade up to a an 8 cylinder, and I had a heck of a time getting a decent price for the 1977 CJ-7. The market for used Jeep was weak back then, as they were considered “special purpose”, few people drove them, the people who drove them usually beat them up, and memories of the gas crisis were fresh.

Recently, meaning most of the last 15 years, wranglers have held their value well, but in 2008-9 their value crashed. A large Honda/Acura dealer in my town had sandwich boards out front saying they were not taking any SUVs or pickups in trade, as they couldn’t sell them. That year I bought a 22,000 mile, like new 2006 TJ from a different dealer for less than half of the original Monroney sticker. The original owner must have taken a terrible beating.

My point is, market pressures change over time, and Jeeps aren’t exempt from them. All the old guys on this forum have seen lots of vehicles go through extended periods of holding their value well, including subarus, toyota trucks, jeeps, Honda cars, etc — and every one of those makes has experienced the opposite. The only vehicle I can think of that has always been a terrible deal is Cadilliac, and there may well be exceptions to that rule too. Only younger people are surprised by this because, in their view, Jeeps have “always” held their value.
 

The Last Cowboy

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My current Wrangler, a 2019 JLUR, is my 8th Jeep (excluding wagoneers, Cherokees, pickups, etc). My first new Jeep was a 1977 CJ-7. Three years later I wanted to trade up to a an 8 cylinder, and I had a heck of a time getting a decent price for the 1977 CJ-7. The market for used Jeep was weak back then, as they were considered “special purpose”, few people drove them, the people who drove them usually beat them up, and memories of the gas crisis were fresh.

Recently, meaning most of the last 15 years, wranglers have held their value well, but in 2008-9 their value crashed. A large Honda/Acura dealer in my town had sandwich boards out front saying they were not taking any SUVs or pickups in trade, as they couldn’t sell them. That year I bought a 22,000 mile, like new 2006 TJ from a different dealer for less than half of the original Monroney sticker. The original owner must have taken a terrible beating.

My point is, market pressures change over time, and Jeeps aren’t exempt from them. All the old guys on this forum have seen lots of vehicles go through extended periods of holding their value well, including subarus, toyota trucks, jeeps, Honda cars, etc — and every one of those makes has experienced the opposite. The only vehicle I can think of that has always been a terrible deal is Cadilliac, and there may well be exceptions to that rule too. Only younger people are surprised by this because, in their view, Jeeps have “always” held their value.
All luxury brands have horrible resale as soon as the body style changes or the warranty expires. It's amazing what you can buy a lot of 10 year old Mercedes and BMWs for, just pray that they don't need a major repair when you own it.

Cadillacs and Lincolns have always had bad resale value, with rare exceptions such as CTS-Vs. A nice low mile Town Car still brings good money.

The good thing about a Wrangler is, even at 10 years old, there is still a strong demand for them. Time will tell if that will hold out for the JL, as it has become somewhat complicated as far as electronics, and electronic issues cause more people to get rid of older cars these days than mechanical issues.
 

Jeeplover278

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I’m a little skeptical about that. You TRADED a 2021 wrangler for $2k more than you bought it for, with 30k miles in 2024/early 2025? I might have to call BS on that unless you post some proof.
I absolutely did. I have no reason to lie, I was quite shocked myself about the trade in value. It only had 30k miles on it, so that might be why.
 

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All luxury brands have horrible resale as soon as the body style changes or the warranty expires. It's amazing what you can buy a lot of 10 year old Mercedes and BMWs for, just pray that they don't need a major repair when you own it.

Cadillacs and Lincolns have always had bad resale value, with rare exceptions such as CTS-Vs. A nice low mile Town Car still brings good money.

The good thing about a Wrangler is, even at 10 years old, there is still a strong demand for them. Time will tell if that will hold out for the JL, as it has become somewhat complicated as far as electronics, and electronic issues cause more people to get rid of older cars these days than mechanical issues.
Most folks consider Porsche a luxury brand, but they have held their value well over the last fifty years.

I still think a simple, stripper wrangler (like the prototype shown a Easter Jeep Safari) would sell like hotcakes. There’s only so bad you can get hurt on a vehicle with a $20,000 Monroney. No toy vehicle is recession-proof, but a cheap jeep might come close.

Jeep Wrangler JL Jeep Values - Massive Decline IMG_2217
 

BXFXJeep

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Most folks consider Porsche a luxury brand, but they have held their value well over the last fifty years.

I still think a simple, stripper wrangler (like the prototype shown a Easter Jeep Safari) would sell like hotcakes. There’s only so bad you can get hurt on a vehicle with a $20,000 Monroney. No toy vehicle is recession-proof, but a cheap jeep might come close.

IMG_2217.webp
I would willingly pay more for a Wrangler just not to be seen in this heap of 💩, they sell their Roxor in the US for $25K and it is not even road worthy, don't even think the Roxor is weather proof.


Im feeling all of the pain as well, we paid 56k 1 year ago for a 2023 Jeep Rubicon Anniversary Edition 4xe sticker was 76k its now worth 34k
These seem to sell for $45K on Carvana

Same. I traded in a Ford Escape for my Wrangler back in ‘22 and felt pretty confident that the 2018 Wrangler Sahara would hold better value over the years. My Jeep didn’t retain the value I had seen previously. I got 13k for the Ford in ‘22. I was offered 20k max for my Sahara last year when I checked just out of curiosity, for a ‘24 demo Cherokee, 15k miles with 15k incentive. I declined. Sigh. Good thing I love my Jeep! Lmao The Escape is still retaining its 13-15k value with hella miles. How is beyond me. My Jeep will probably be worth $15k this year.
Carvana have these at $24K - $29K

Are Carvana prices fake, to the level of $10K+ overpriced?

The way I look at the value of my vehicle is what I would have to pay for it, plus another $5K because I know what I have, if I have problems then $0K, major problems then minus whatever dollar value to bring it to spec.

Trying to offload a vehicle on trade means the dealership will most likely low ball, if you seem desperate to off load it, it's barrel time.

Buying Wranglers over the years, if I don't get my money worth driving it off that lot, I'm not buying, I have to be 110% happy with my purchase, it also takes me months hunting for a Wrangler, colour, lack of options and massive discounts, and I'm willing to give up some discount for colour.
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