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I agree. Bronco Sport launched yesterday and the reviews have been overwhelmingly positive. Most reviewers were even surprised how fun and capable it is off-road.

I think Bronco Sport is going to pose a bigger threat to Wrangler sales than we think. Price for Bronco Sport starts at $28,000; a well-equipped Badlands costs $34,000. It looks rugged, is an excellent daily driver, efficient, and, by all accounts, it is fun and capable off-road. That’s all most people need; including a growing number of Wrangler buyers.

At the very least it is going to eat the lunch of Renegade, Compass and, possibly, Cherokee. Long-term, it may also cannibalize into sales of the larger Bronco.

It launched yesterday and is already reviewed for its off road capability? What did they do drive down a gravel road? They are reliable for what a day? I don't like Ford an since it is on the Ranger frame instead of F150 it is a mini Bronco. Not a real Bronco, there was a reason the Ranger was discontinued in the USA.
 

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The sport actually looks like the Land Rover turd.

The actual competition the 4 door Wildtrak with upgrades is 55k ops sorry 56k add another 4k for dealer theft.
 

ChattVol

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Definitely, but it goes even further than that. Before the JL came along, Stock JKs didn't get a second look. Sure if you had a 4" lift with 35+ tires and LEDs all over the place then you got lots of attention. But with the JL even a stock one draws crowds. I can't believe the comments, thumbs up, and conversations my stock JLU 80th has generated. My SRT Challenger doesn't get as much attention.
The sport actually looks like the Land Rover turd.

The actual competition the 4 door Wildtrak with upgrades is 55k ops sorry 56k add another 4k for dealer theft.
No...buy a base bronco and add the 2.7 liter and sasquatch package. You get 4.7 gearing, 10 speed, 35s on beadlocks, lockers, LED lights, proximity locks and marine grade interior. The 2 door is $37k and 4 door is 42k. The 2.7 liter makes 400 lb ft of torque and blows away the JL 3.6 and 2.0 motors.
 
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The Last Cowboy

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The 2.7 EcoBoost is a great engine, but I’ll take the ZF 8 speed any day over the Ford/GM 10 speed.
 

SecondTJ

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The 2.7 EcoBoost is a great engine, but I’ll take the ZF 8 speed any day over the Ford/GM 10 speed.
I agree but it’s too bad the only JL’s to get actual ZF-built transmissions are the 3.0 & 6.4 which don’t really compete with the 2.7
 

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I have manual take that over all the automatics. Just because I like it.
 

aldo98229

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It launched yesterday and is already reviewed for its off road capability? What did they do drive down a gravel road? They are reliable for what a day? I don't like Ford an since it is on the Ranger frame instead of F150 it is a mini Bronco. Not a real Bronco, there was a reason the Ranger was discontinued in the USA.
Well, reliability can’t be any worse than FCA’s: JL has been out for four years but you wouldn’t know it. In fact, JL quality appears to be getting a little worse every year, which has to be a new one in the industry.

Sport is based on Escape, not Ranger. And Ranger is still sold here.

I am not a Ford fan, either. But that doesn’t make FCA any better.
 

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TheRaven

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No...buy a base bronco and add the 2.7 liter and sasquatch package. You get 4.7 gearing, 10 speed, 35s on beadlocks, lockers, LED lights, proximity locks and marine grade interior. The 2 door is $37k and 4 door is 42k. The 2.7 liter makes 400 lb ft of torque and blows away the JL 3.6 and 2.0 motors.
I wouldn't hold my breath for the Bronco. From my first hand experience with Ford, I see no reason to expect it to be any better than the Wrangler, and there's no motivation for it to be any cheaper. In the long term (i.e. the next Wrangler re-design), it may motivate FCA to make some improvements...but that's a long time from now.
 

DuRsT

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Long time Ford guy here, I've always been a Ford guy. My uncle taught me how to spin wrenches on his old F100 many years ago. Gave me a passion for vehicles in general.

Right now we own a 2021 JLUR, 2019 F250 Powerstroke, and a 2003 Z/06 that has a fully built 383, race ready. As you can see that while I may be a Ford guy, I still buy with other brands.

All of that being said, the JLUR is my wife's "fun car" and I will absolutely be buying a Bronco as soon as I can, I cannot wait. I like the Jeep and owned a 2012 Rubi that I built up myself in the garage, I hope that the reliability issues you guys are talking about don't hit us as well. These things are too damn expensive nowadays for all that.

It is always amusing to see brand hate on the different forums. I'm on Chevy, Ford, GMC, Dodge, and Jeep forums and there are people that hate every brand available. There are those that have ridiculous issues with build quality, dealers, and other pervasive issues that cannot be logically understood and nearly all of them have issues that there does not seem to be an answer for...at least not in the short term. There are also people that seem to have thousands of trouble-free miles in each of those brands.

To each their own, but I'm looking forward to having a Wrangler and a Bronco in the same garage.
 

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Well, reliability can’t be any worse than FCA’s: JL has been out for four years but you wouldn’t know it. In fact, JL quality appears to be getting a little worse every year, which has to be a new one in the industry.

Sport is based on Escape, not Ranger. And Ranger is still sold here.

I am not a Ford fan, either. But that doesn’t make FCA any better.
I have owned 3 liberties, CJ7, TJ, JK and now JL and never had a problem with any of them. Except sun gear went out in Cj7 but it was 1978 AMC. That was long ago.

What is wrong with your Sahara?

Ranger was not sold in the USA for a long time until they brought it back a couple of years ago, it was a POS simple as that. Still is it seems. Escape is even worse than the Ranger. Basically it is stolen from Range Rover and those are the biggest over priced turds on the planet.

Only thing close to Wrangler is Wildtrak at 56k.
 

Deleted member 59498

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Long time Ford guy here, I've always been a Ford guy. My uncle taught me how to spin wrenches on his old F100 many years ago. Gave me a passion for vehicles in general.

Right now we own a 2021 JLUR, 2019 F250 Powerstroke, and a 2003 Z/06 that has a fully built 383, race ready. As you can see that while I may be a Ford guy, I still buy with other brands.

All of that being said, the JLUR is my wife's "fun car" and I will absolutely be buying a Bronco as soon as I can, I cannot wait. I like the Jeep and owned a 2012 Rubi that I built up myself in the garage, I hope that the reliability issues you guys are talking about don't hit us as well. These things are too damn expensive nowadays for all that.

It is always amusing to see brand hate on the different forums. I'm on Chevy, Ford, GMC, Dodge, and Jeep forums and there are people that hate every brand available. There are those that have ridiculous issues with build quality, dealers, and other pervasive issues that cannot be logically understood and nearly all of them have issues that there does not seem to be an answer for...at least not in the short term. There are also people that seem to have thousands of trouble-free miles in each of those brands.

To each their own, but I'm looking forward to having a Wrangler and a Bronco in the same garage.
Think the sport is just a Range Rover with re-badging, The Wildtrak may be badass though!
 

gentryTX

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Toyotas are a top reliability listed truck but I had a 4Runner that ate oil, had the engine, replaced, and ended up going to an arbitrator to get my money back. Life being a crap shoot and in today's manufacturing your vehicle reliability can come down to what day of the week it was done. Vehicles are rolling computers these days and everyone knows how computers glitch and do crazy stuff. Good luck on the next vehicle but if you really want reliability you may want to buy stock and build it so you know the parts and thus strength and quality that go in. I am betting on 40K and little to no problems - hope I win the bet
You were the last post on the page and had a somewhat positive post so wanted to share my 2018 JLUR hit 41K miles last week and is running great. Just replaced the K02 tires... waiting another year to pay it off to finally add suspension and any major aftermarket parts.
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