Ended Discussion. Request Thread Delete.

[aldo98229]

Unless I've missed something, Jeep has managed its constraints by limiting the ability order them, so XR has become unavailable to order for periods of time.

Ford put itself in this mess by taking (pulling a number out of the air) 100,000 more orders than they could ever hope to build, with features that then became very difficult to source, or had serious QA issues. Then they scrambled for 2 years with little, to no, communication to the customer about the reality of their fuck up. This is the culmination of that.

And even with this latest FU from them, I doubt they can build the entire backlog of buildable orders. Notice, they have not guaranteed removing those constraints will get you a MY23 build. Just that not removing will make it very difficult for it to be built. I'm betting the other shoe will drop later this year when thousands of orders, that do exactly what Ford wants here, still won't have been built and there'll be another uproar.

Since day one, there has been a huge disconnect between Bronco's marketing and manufacturing.

Whenever the media asked where Bronco was, Ford used those reservation numbers as "evidence" of the vehicle's desirability. Bronco "reservations" took a life of its own and became a public relations game.

Management eventually got stuck believing its own crap and apparently forgot that it needed to deliver on all those reservations. The end result have been thousands upon thousands of disappointed customers, many of whom have canceled their Bronco orders; some even ended buying a Jeep.

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[dgulia]

I’ve been waiting for my Bronco for a year. They rolled my reservation into 23 and I got the build date and VIN. But now build date keeps moving.
I won’t be selling my Wrangler, but hoping to sell the Bronco for little profit.

 

[ronstar]

I’ve been waiting for my Bronco for a year. They rolled my reservation into 23 and I got the build date and VIN. But now build date keeps moving.
I won’t be selling my Wrangler, but hoping to sell the Bronco for little profit.

I don't have a build date and vin, but have a 23 order that probably won't be filled. One of my ideas was to cancel. My other idea was to buy it and sell it. Definitely keeping the Wrangler.

I have a 2 dr Big Bend Sasquatch ordered. Heavily in the constraint zone. But I can't see giving in to the constraints and buying a 4 door soft top with no Sasquatch just to sell it. My guess is that I'd be competing against dealer stock at their game, except I have the extra expense of sales tax. I don't know - it's a tough call. Not sure how long these inflated prices will last.

 

[dgulia]

My order got moved from 22 to 23. It’s a Black Diamond 4 dr with Sasquatch package, hard top and tow package.
I am not expecting it till Mid year
And keeping my Wrangler.

 

[Traveller128]

Did Bronco really sell you the Jeep, or just lose taking a potential Jeep customer ? In other words, would you have considered a 4R, LR, etc. instead of a Jeep if there was no Bronco? ? Edit— It has occurred to me that the premise of the thread is incorrect, Bronco isn’t selling Jeeps, they are just not taking as many Jeep buyers due to their incompetence.

We looked at the Bronco, but through the dealership experience and their ordering process, it was off the table. Wife LOVES her Jeep.

In our case, I'd say that Ford had a chance to sell us something and failed miserably, to the point we won't consider them for future purchases. They not only didn't deny a competitor a potential Wrangler sale, they created a life long resistance to Ford ownership. We have had multiple Fords over the years, so it was their game to lose.

And they "are lose".

 

[five9dak]

I do a double take every time I see those saggy windows.

 

[Robby Robot]

On the other hand, with its crappy build quality and pathetic dealer experience, Jeep is giving them good cause to wait.

This.

I've been watching the Bronco for two years now. It's a solid build plan. That Ecoboost powertrain is fantastic (not too long ago I remember marveling at it on the racing venues). I was never surprised that Ford bungled the launch. But I expect to be visiting my local dealer again by beginning of the summer.

The Wrangler, on the other hand, continues its slow march to becoming a car. I bought a 22 Rubicon last year, and its electrical circuits/programming are a nightmare. Stellantis (or whoever owns them now) is still trying to figure out a lot of things, and they may decide that the "four-wheel-drive-minivan" theme will bring them the greatest marketshare. More power to them. I've kept buying them for almost 20 years thinking they'll somehow still be the old AMC product. But I'm about done.

I don't mean this as throwing shade on Wranglers (or those of us that own them), I'm just saying its hard for the Wrangler product to throw stones at the Bronco product. And I guess I'm a little salty over the way the Jeep brand (and its series of corporate owners) has treated a good product.

 

[sixspeed]

Can you custom order guys tell me if you can negotiate a price or have to take what they offer? I've never done a custom.

 

[Heimkehr]

The Ford Bronco is helping sell Jeeps

Mm. It's certainly helping to populate this Wrangler forum with recurring threads on the new Ford.

 

[SoK66]

As a Ford retiree I find the the ongoing production & supply issues with Bronco inexcusable. They have known for nearly seven years what they needed and when to make all of the options and features go. They are still using the pandemic as an excuse, but the mess started way before that. Ford's current issues with production & quality fall right at the feet of Bill Ford Jr., who has never since he took charge run the Company effectively or efficiently. Why the Board lets this continue is inexplicable. I feel very bad for the good folks who are so enthusiastic about the Bronco, have been so patiently waiting for the spec they want and have repeatedly been disappointed, delayed, gouged by Ford's rapacious dealer body and now, after all this, basically told to pound sand. It's outrageous.

 

[Retrograde]

...The Wrangler, on the other hand, continues its slow march to becoming a car...

It's almost there... All Stellantis has to do is lose the solid front axle on the Wrangler, and it's no different from anything else out there, only lower quality. And if that's where the money is, then you know that's exactly what they'll do.

 

[azjl#3]

As a Ford retiree I find the the ongoing production & supply issues with Bronco inexcusable. They have known for nearly seven years what they needed and when to make all of the options and features go. They are still using the pandemic as an excuse, but the mess started way before that. Ford's current issues with production & quality fall right at the feet of Bill Ford Jr., who has never since he took charge run the Company effectively or efficiently. Why the Board lets this continue is inexplicable. I feel very bad for the good folks who are so enthusiastic about the Bronco, have been so patiently waiting for the spec they want and have repeatedly been disappointed, delayed, gouged by Ford's rapacious dealer body and now, after all this, basically told to pound sand. It's outrageous.

You sir, thank you, you just made my decision on keeping in line for the last model year of mustang with a v8. I'm not.

 

[azjl#3]

As a former same gen Bronco owner I know OJ’s Bronco was incapable of more than a low speed chase (top speed-85mph), and at 9 mpg it wouldn’t be a real long one either.

As an oj owner, it sounded great though as you made visits to all the gas stations.

 

[Jeepmojave85]

As a Ford retiree I find the the ongoing production & supply issues with Bronco inexcusable. They have known for nearly seven years what they needed and when to make all of the options and features go. They are still using the pandemic as an excuse, but the mess started way before that. Ford's current issues with production & quality fall right at the feet of Bill Ford Jr., who has never since he took charge run the Company effectively or efficiently. Why the Board lets this continue is inexplicable. I feel very bad for the good folks who are so enthusiastic about the Bronco, have been so patiently waiting for the spec they want and have repeatedly been disappointed, delayed, gouged by Ford's rapacious dealer body and now, after all this, basically told to pound sand. It's outrageous.

Absolutely. So many people refuse to blame Ford and let them blame the pandemic on everything. All of this was Ford’s unbelievably bad planning for the Bronco. There are 2 of us here from Colorado in the thread who were there in the reservations first month. He gave up and our order still to this day does not have a vin, it was reserved 889 days ago. I left it open to see how long they can kick the can down the road on the order for a laugh. All Ford has done is make us love our new Jeeps and confirm we will never buy our first Ford.

 

[diesel_dave]

I do a double take every time I see those saggy windows.

Ughhh what is going on with those things? It was pointed out in a review video I watched and now I can't help but notice it on every single Bronco with a soft top that I see. Just... make it tighter Ford?!! It looks like a cheap aftermarket Chinese top from Wish.com.

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