Base Jeeps are at their cheapest point ever?

[TwelveGaugeSage]

Be careful not to throw the baby out with the bathwater.

That feature is easily defeated. My ESS was gone the 2nd day I owned it. It's annoying, but far from a show-stopper.

I always saw people on here complaining about ESS and thought, whats the big deal? It is way less annoying than the throttle lag, HSA, or any number of other issues. Then I got an automatic loaner vehicle with it. Yep, on an automatic, it is awful. I kind of like it on the manual though. It's very smooth and I never find myself pushing the go pedal and getting nothing in return like on the auto.

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[Wbino]

I will happily take the ESS system over a E-torque system any day. If you add a start stop eliminator you don't even have to worry about ever hitting the button on the dash.

I'm thinking clueless......

 

[Mudduck]

After my fist JL was stolen, I later found my current JLUW. It was a dealer demo and had 3750 miles on it. Out the door for 33,500 and later got the CU to drop my interest rate to 1%. Currently its worth more than I paid for it. Manual windows/locks/mirrors.... I love it.

 

[Beachcomber72]

Be careful not to throw the baby out with the bathwater.

That feature is easily defeated. My ESS was gone the 2nd day I owned it. It's annoying, but far from a show-stopper.

 

[YJdude]

This thread has more JL flavored Kool Aid drinking going on than the giant Kool Aid Man could crash through the wall and satisfy.

 

[Shibadog]

Compound onto that the fact that you're literally getting "more" for your money. 77 CJ-7 vs 23 JL Sport is a 47% increase in weight.

So the base jeep is probably by far the cheapest it's ever been per pound *when adjusted for inflation.

A nice way to poInt out just how “fat” Jeeps have become. I’d love my old TJ with a new 2.0 and 8 Sp.

 

[PotterJLUR]

I'm thinking clueless......

Me or him? lol

 

[Whaler27]

It's the same across the entire automotive landscape.

The real issue is how manufactures have bundled options together over the years. Used to it was more or less À la carte...now you want heated seats well look here we have a "cold weather package" for only an additional $2,000 that also comes with a heated steering wheel and block heater. Options drive cost higher fast and that added cost vastly outpaces inflation. There are very few individual options now days, it's all "packages" and they are rarely less than $1,000 each...and if you want say auto high beams, a subwoofer and heated seats...that's 3 packages with an added cost of over $5,000. When you really only wanted what amounts to maybe a $1,000 worth of stuff to start out with. It's how you end up spending 60k on a Rubicon that starts at only $47,000 before destination.

Yup. It’s a brilliant strategy, which is why it is replicated everywhere. The profit margin on options is large, so if the customer is leveraged into buying more packages profit is multiplied.

This isn’t unique to vehicle sales. Look at dish and cable TV packages. My wife and I watch about a dozen TV channels, if that, but our “package“ includes dozens and dozens of channels broadcasting 24x7 dog-squeeze.

 

[autotragic]

Yup. It’s a brilliant strategy, which is why it is replicated everywhere. The profit margin on options is large, so if the customer is leveraged into buying more packages profit is multiplied.

This isn’t unique to vehicle sales. Look at dish and cable TV packages. My wife and I watch about a dozen TV channels, if that, but our “package“ includes dozens and dozens of channels broadcasting 24x7 dog-squeeze.

Even insurance is a "package" now for most people with home and auto. It's ridiculous.

 

[Vatdevil]

Adjusted for inflation, the YJ I purchased new in 1991 would be a bit over 22,000 today. Yes, a much less equipped vehicle than todays, but way more affordable

 

[JEEP4U]

So many other issues with the Wrangler. ESS is the minor one.

But, we did not get lockers, 4:1 transfer case, and a hemi because we were quiet.

 

[bthomp]

It’s hard for all of us to recalibrate our pricing expectations after suffering 20% inflation over just a few years.

^^^^^^^ THIS EXACTLY ^^^^^^^^

It's all well and fine to compare the "inflation adjusted price" and say they're the same affordability, but raise your hand if your income has kept up with inflation over the past 3 years. Bueller,,, Bueller????

The way to run this analysis is to overlay the inflation adjusted price against average wage over that same period. Then one will see a gap in the variance that is larger, eg less affordable.

But like everything these days "it's all good, economy is great, if you think it's bad, then it's just you".

 

[Wheels3738]

Interesting read.

https://jalopnik.com/these-new-cars-just-arent-worth-the-money-1851231899/slides/11


Excerpt:
Take, for example, the Jeep Wrangler. Accounting for inflation, the Base model 2 door at 31,895 has SO MUCH more standard than you could ever get on a JK, TJ, YJ, etc. Adjusted for inflation, it’s no more expensive than a Jeep has ever been.

I just bought a 2024 Sport for under $40 and am impressed with it. Has the 2.0L turbo, hard top, and the amazing display on it. Crazy pickup on side streets and plenty of passing speed on the expressway. Not as impressive to look at as a Rubicon but love the way it drives and the key and roll down windows are old school lol

 

[AlgUSF]

After my fist JL was stolen, I later found my current JLUW. It was a dealer demo and had 3750 miles on it. Out the door for 33,500 and later got the CU to drop my interest rate to 1%. Currently its worth more than I paid for it. Manual windows/locks/mirrors.... I love it.

In March 2021 I bought my brand new (18 miles) JLUS for 37K flat out the door after tax, tag, title no trade. It took a few dealers to find my Jeep on the lot and willing to cut a (reasonable) deal. I love my Jeep and I'm getting it regeared to 4.56 shortly and going to 35's.

 

[TheBirdie72]

3.6 six speed manual. My 21 Sport S, yes it’s an S but I only paid 36k for it. Wanted power windows. Updated tires and rims. In the summer the tops off, fair weather street Jeep. Plenty of torque being a 2dr.

This is one of the best looking Jeeps I’ve ever seen. ??

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