I took a hard look at bronco when making my choice and all I noticed was that for around the same money I was getting a cheaper looking interior and zero options for a naturally aspirated engine which was a requirement for me.
Not trying to be an arse with the laugh, but half the members of this forum argue that pushing the 4xe on everyone is the cause of poor Wrangler sales.
Wrangler outsold Bronco by 44%, but I'm sure the hybrid offering helps. Would Jeep have not sold any of that 40%? I seriously doubt that. I'm sure a large portion of those would have been wrangler buyers anyway but wanted the tax incentives, extra power, and/or the ability to make short day to day trips fully electric. I'm sure some would have bought something else, but would it have been a bronco? More likely if they were purely buying for the plug in hybrid use they'd be in a grand cherokee 4xe, rav4, or other plug in hybrid suv.
I think you're talking 2 separate issues tho. I'm suggesting that sales would have been closer between the 2 vehicles had Ford offered a hybrid or EV version. People claiming the pushing of the 4XE is hurting sales are referring to things like stellantis choosing to only allow 4XEs on dealer lots and no ICE models. But then we see ICE models move crazy fast when they do show up on a lot. I actually think that suggests wrangler sales would be even higher, and likely bronco sales a little lower, if those states were to stock ICE again in any large numbers. But that topic has been beat to death in other threads...
Yeah, I’m trying to avoid the whole flame bait argument, but half the people on this forum suggest stellantis should drop the 4xe altogether. I just made it a little nicer and broader by saying “push”.
