Jeep Wrangler Q4 and Full-Year 2023 Sales Results

[JAY]

PRESS RELEASE

FCA Reports Fourth-quarter and Full-year 2023 Sales Results

• FCA 2023 U.S. sales decreased 1% year over year; Q4 2023 sales decreased 1% over same quarter last year
• Total PHEV U.S. sales increased 124% year over year and 118% versus same quarter last year
• Chrysler brand 2023 U.S. sales increased 19% year over year
• Dodge brand 2023 U.S. sales increased 5% year over year
• Jeep® brand fourth-quarter U.S. sales increased 7% over the same period last year
• Alfa Romeo brand fourth-quarter U.S. sales increased 9% over the same period last year; brand introduced its first electrified vehicle, the Tonale
• Ram brand fourth-quarter U.S. sales increased 3% over the same period last year
• FCA takes 1-2-3 spots among best-selling plug-in hybrids in the U.S.: Jeep brand leads the way with the Jeep Wrangler 4xe as America's best-selling plug-in hybrid vehicle and the Grand Cherokee 4xe is No. 2; the Chrysler Pacifica Hybrid claims No. 3 spot
• Stellantis will launch eight fully battery-electric vehicles (BEV) in the U.S. by the end of 2024, including Jeep Recon, Ram 1500 REV, Wagoneer S, Dodge Charger Daytona and Fiat (500e)RED
• All new, all-electric Fiat 500e, available for order now at FiatUSA.com, will arrive on this side of the Atlantic as the first BEV offering from Stellantis

January 3, 2024 , Auburn Hills, Mich. - FCA US LLC reports sales of 343,552 vehicles in the fourth quarter and 1,527,090 vehicles for the full 2023 calendar year. Overall, fourth-quarter U.S. sales declined 1% while full-year results decreased 1%. Total U.S. sales within the company’s commercial fleet channel increased 20% versus 2022, notching its best year ever.

The company's total PHEV U.S. sales (Jeep® Wrangler 4xe, Jeep Grand Cherokee 4xe, Chrysler Pacifica Hybrid, Dodge Hornet R/T, Alfa Romeo Tonale) increased 124% year over year and 118% in the fourth quarter versus last year. FCA takes the 1-2-3 spots among best-selling plug-in hybrids in the U.S. The Jeep Wrangler 4xe is America's best-selling plug-in hybrid vehicle; the Grand Cherokee 4xe is No. 2 and the Chrysler Pacifica Hybrid claims the No. 3 spot. FCA US holds the highest PHEV market share in the industry, owning 47%. Stellantis is setting the course for 50% passenger-car and light-duty truck battery-electric vehicles (BEV) sales mix in the United States by the end of this decade.

"Our sales momentum continues to grow as we head into 2024,” said U.S. Head of Sales Jeff Kommor. "Our electrified offerings, which included the launch of Dodge Hornet R/T and Alfa Romeo Tonale in 2023, will continue to expand with our first BEVs introduced to the North America market this year, including the Jeep Recon, Fiat 500e, Wagoneer S, Dodge Charger Daytona and the Ram 1500 REV. As we navigate the wide-ranging transformations occurring within the automotive industry, we are focused on achieving our Dare Forward strategic plan, and we will continue to work closely with our customers to meet their demands and the needs of our dealer network in pursuit of that goal."

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[jbcrane]

Wrangler sales down 12% Q4 and 14% from previous year. Gladiator sales down 22% and 29% for same... wow. Wonder how many Wrangler sales were scooped by the Bronco? Wonder if the Gladiator is gonna survive [I hope it does - those who have (and kept) them sure seem to like them]. This will be an interesting year as the Recon hits the market... Cheering them on from behind the wheel of my 'old school' 3.6 non-eTorque, manual transmission Wrangler ;-).

 

[OutdoorSpace]

"Our sales momentum continues to grow as we head into 2024,” said U.S. Head of Sales Jeff Kommor.

[/QUOTE]


Did he even look at the data? You don’t have growing sales momentum Jeff.

 

[Ratbert]

The growth in PHEV sales is insane.

They sold 2 Vipers even though they stopped making them in 2017?

 

[MayThe4x4BWU]

Jeep, for all that volume, only has 2 models with an increase in year to year sales and neither are Wrangler ?

So not sure what to make of the "Best selling plug-in hybrid" accomplishment from a financial standpoint. Losses are losses

 

[Take57]

Wow, overall those are pretty bleak numbers looking ahead. If it were a single event that dinged them that's one thing but as David Letterman used to say "They got more troubles than a monkey on a rock".

It's worrisome that the head of sales seems to be whistling past the graveyard. If you can't recognize you have problems it's already too late to address some of them.

Personally I'm having a real problem acquiring a vehicle of my likening. I have no issue placing a factory order for what I want. Heck it would save me some $$$ but it's playing wack-a-mole to have any confidence I can get the options I want, let alone not having any indication when or if I can actually have it in my driveway within a reasonable time frame.

I wish them the best. I'm still interested in purchasing one of their products but something got to give or they'll soon be dead to me.

YMMV

 

[2nd 392]

The sell in PHEV is artificially high. That’s the only thing in on the lot in the states that follow the People Republic of California.

If they’d had all the models available I bet their sells wouldn’t be suffering.

That and the prices. Wranglers now when loaded are luxury vehicles.

I was at the dealership twice last week and according to the service writer there is truth in what you say. While looking at a long row of 4Xe’s (and there are no inexpensive models), instead of the former variety of ICE and a couple 4Xe’s I asked how they were selling. He said their not selling, not much more than the 4Xe’s previously were, except they have no more ICE to sell….. There is not a long row of unsold Broncos across the street— perhaps a factor ? ….. If not

 

[Powelligator]

Dodge Viper sales were up 100% over last year, with virtually zero marketing budget. Surely they will restart production on that bit of great news.

 

[theseizure]

It’s funny how you can paint a rosy picture with numbers. But when you dig into the individual line items Jeep overall sales were up because it was bolstered by grand Cherokee sales but individual models like Wrangler were down big. You might be the number 1 hybrid selling vehicle but your selling less of them year over year

 

[Bandit59]

The growth in PHEV sales is insane.

They sold 2 Vipers even though they stopped making them in 2017?

They tell us how many 4xe sold. But real story is how many were traded back in 6 months later like I did

 

[Dusty Dude]

They tell us how many 4xe sold. But real story is how many were traded back in 6 months later like I did

Not to mention also how many of us were waiting months to get our orders so they could have all of these non sold 4XE’s on the lots.

 

[Chupacabra]

Wrangler sales down 12% Q4 and 14% from previous year. Gladiator sales down 22% and 29% for same... wow. Wonder how many Wrangler sales were scooped by the Bronco?

Probably the vast majority of them. When I was in Denver, there were a LOT of Broncos running around. Not quite so many in SC, but still see them now and again.

 

[danba]

The sell in PHEV is artificially high.

If they’d had all the models available I bet their sells wouldn’t be suffering.

That and the prices. Wranglers now when loaded are luxury vehicles.

My original post above was edited by the moderator as being political so here is another attempt, without calling California names:

There was an relatively recent article in the Wall Street Journal that discussed how California passed a law effectively forcing cars manufacturers to sell a certain quota of hybrid/electrical cars to avoid certain fees.

The WSJ noted Stelantis as a specific example that was forced to ship “hybrid” cars (let’s be honest, 4xe is NOT a Prius) to states that follow California‘s emissions laws.

So this is why Wrangler sales are hurting. Manufacturers are forced to follow not consumer demand but … POLITICS.

As a note, California’s laws are not federal law. Congress in their wise decision gave them a specific exemption, that past administration tried to revoke. So when it comes to emissions, she is a republic of its own.

Hopefully this clarifies and won’t win me another “moderation” point for politics . This is as factual as life is.

 

[Bandit59]

Not to mention also how many of us were waiting months to get our orders so they could have all of these non sold 4XE’s on the lots.

I bought mine used but had no miles on it. It was two years old. Only had 50 miles on it. Should have seen the warning flags. But wife liked it. Bought extra warranty just in case. It was in the shop for 6 out of the 8 weeks we owned it. No estimate on when it might be fixed. Told my salesman I need out. We have a 23 3.6 very happy

 

[danba]

Probably the vast majority of them. When I was in Denver, there were a LOT of Broncos running around. Not quite so many in SC, but still see them now and again.

That’s because Ford had other electric brands to sell to avoid penalty fees imposed by the California Clean Air laws, which Colorado follows too.

Stelantis on the other hand decided to “electrify“ Wrangler instead. Jeep’s bread and butter. Why not Fiat???

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