'Jeep Things' Ad Campaign Launch Video

Jeep® Brand Launches New Marketing and Advertising Campaign 'Jeep Things'

• Campaign speaks to Jeep® brand’s new price repositioning, giving customers more value for their money
• “Jeep Things” marketing and advertising campaign launches with a 60-second spot across the brand’s social/digital media channels and a 30-second broadcast spot
• Jeep brand celebrates its 85th anniversary in 2026, which will include yearlong Wrangler Twelve 4 Twelve and Gladiator special-edition Convoy campaign product drops

January 22, 2026 , Auburn Hills, Mich. - Jeep® brand continues to make waves in 2026 with new price repositioning and the launch of its new marketing and advertising campaign, “Jeep Things.” A nod to the brand’s recent announcement, speaking to new starting prices across its 4x4 lineup, a suite of new standard features that customers want most and significant price reductions across its lineup, the exhilarating new campaign reminds everyone that freedom, adventure and off-road capability are there for all.

The 60-second "Jeep Things" spot will run across the brand’s social media and digital channels, while a 30-second broadcast spot began airing during football games last weekend.




“’Jeep Things’ isn’t only a thrilling reminder of all the amazing ways that Jeep brand drivers can blaze their own path,” said Olivier Francois, global chief marketing officer, Stellantis. “It also serves as an opportunity to let our fans and followers know that they shouldn’t be confusing capability and unaffordability, and that adventure and freedom come standard with every Jeep 4x4 vehicle.”

“For 2026, across our entire Jeep SUV line up, we have smarter pricing and a sharper focus on the features, content and technologies Jeep customers care about most,” said Bob Broderdorf, Jeep CEO. “The Jeep portfolio now delivers an average of more than $4,000 in added value for customers, with some models, including the Jeep Grand Wagoneer and Grand Cherokee, offering up to $10,000 in additional value. From the approachable Jeep Compass to the iconic Jeep Wrangler, every nameplate now brings more substance, more technology, and more Jeep authenticity for the money.”

“Jeep Things” Voice-over:
Freedom? That’s a Jeep thing.
Freedom to ignore this? That’s a Jeep thing.
Sacrificing facial hair to nature and involuntary blood donations? Jeep things.
No one signs up for an eight-hundred-pound bear chase. But if it happens, Jeep thing.
VIP parking, exfoliating, treating gravity like a suggestion, saying 'it’ll dry', free-range parenting, forgetting if that’s a moose or elk? All Jeep things.
Remembering without saying it, couldn’t be more of a Jeep thing.
Sweating your tail off, freezing your tail off
An American saving another American’s tail? Jeep things.
Making a Jeep vehicle for only people with cash like him? Not a Jeep thing.
Or confusing capability with unaffordability? No, not a Jeep thing.
Making adventure affordable? Now that’s a Jeep thing.
So we’re bringing you more Jeep things this year.
Because Jeep things, should be everyone’s thing.

“Jeep Things” was created in partnership with Chicago-based agency Highdive.

Pumping out software updates to fix hardware problems - “Jeep Things” #4xe

Someone needs to make an "Honest Trailers" version of this ad.

Sinking money into a never ending pit? Jeep thing
Terrible customer service? It's a Jeep thing
Replacing engines due to bad manufacturing of engine blocks? Oh yeah, that's a Jeep thing.
Death wobble? That's a Jeep thing
Things exploding and causing fires? All Jeep things.

Technology should not be a Jeep thing. Back to basics, reliability, simplicity and easily maintained by owner should be a Jeep thing. They should make a version for people who think apple car play and digital dashes are the most important features, and let the rest of us have a nice simple, reliable, capable jeep

Just my opinions which nobody cares about

Driving too fast toward a blind corner on a shelf road…not a Jeep thing
Lifting your hand all the way off the steering wheel for a Jeep Wave…also not
Animated dude licking money…WTF I don’t even know…disturbing

Let’s set the scene for the trailer.

@SadRobot rolls up in the sexiest Jeep of the year. Hops out and says, “Listen up people, let me tell you what Jeep Life is really like!” Maybe just a dimly lit silhouette with her voice altered like a mafioso who’s turned state witness since she‘s about to tell the unvarnished truth.

Looks like I missed the point of the post. I’m old and really hate all the excessive tech in cars. Loved my 2000 viper, all analog, big engine, bulletproof transmission and driveline. Or my 97 manual jeep with the 4.0. They just worked. Cars today are just disposable electronic pieces of garbage. I mean , really, advertising on the head unit, or monthly fees for heated seats.

Terrymo said:

Just my opinions which nobody cares about

Driving too fast toward a blind corner on a shelf road…not a Jeep thing
Lifting your hand all the way off the steering wheel for a Jeep Wave…also not
Animated dude licking money…WTF I don’t even know…disturbing

Let’s set the scene for the trailer.

@SadRobot rolls up in the sexiest Jeep of the year. Hops out and says, “Listen up people, let me tell you what Jeep Life is really like!” Maybe just a dimly lit silhouette with her voice altered like a mafioso who’s turned state witness since she‘s about to tell the unvarnished truth.

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I think Family Guy already did this.

Shitty dealer service jeep thang

JAY said:

“every nameplate now brings more substance, more technology, and more Jeep authenticity for the money.”

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Just what a Wrangler DOESN’T NEED!!!

You want more authenticity??? Move the damn mirrors off the doors, move the controls from the doors to the dash, and get rid of the ridiculous crap.

Start with the entire ESS system, then the Telematics module, the camera behind the windshield, etc, etc.

STOP interconnecting everything and making it all run via software.

You get the idea.

This thread is going to be ten pages of this.....

i know we're already investing billions into the NAFTA market, but holy shit can we get a competent marketing team for once?

What they should really do is advertise the JL wrangler forum! I mean we all have some issue with Jeep. And yet here we all are driving these machines with all the tech and issues we say we hate! We are still loyal to the brand. We still proudly share photos of us doing actual “Jeep thangs”! There is so much information on just this site alone about the wide range of wrangler experiences it’s crazy. In one thread folks will see all the trash we talk about this vehicle and on another they’ll see the epic adventure we just took it on saying how we’d never want to do it in something else.

AmericanPatriot100 said:

What they should really do is advertise the JL wrangler forum! I mean we all have some issue with Jeep. And yet here we all are driving these machines with all the tech and issues we say we hate! We are still loyal to the brand. We still proudly share photos of us doing actual “Jeep thangs”! There is so much information on just this site alone about the wide range of wrangler experiences it’s crazy. In one thread folks will see all the trash we talk about this vehicle and on another they’ll see the epic adventure we just took it on saying how we’d never want to do it in something else.

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I’ve noticed more whining about Jeeps on this Forum. If I hated a vehicle or company as much as some of the whiners, I’d just buy something else.

Murphy Slaw said:

I’ve noticed more whining about Jeeps on this Forum. If I hated a vehicle or company as much as some of the whiners, I’d just buy something else.

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It’s like dudes that complain about their wife with no intention of ever leaving her. Even John Wayne Bobbitt tried to patch things up with Lorena but she wanted no part of him.

no mention of crazy duck people?