Sponsored

Third row seat?

aldo98229

Well-Known Member
First Name
Aldo
Joined
Nov 16, 2019
Threads
89
Messages
11,102
Reaction score
28,052
Location
Bellingham, WA
Vehicle(s)
2023 Jeep Gladiator, 2018 Fiat 124 Spider
Occupation
Market Research
Vehicle Showcase
3
Ugh. Jeep would put a third row seat on everything if they could. Please don’t give them any ideas...!
 

aldo98229

Well-Known Member
First Name
Aldo
Joined
Nov 16, 2019
Threads
89
Messages
11,102
Reaction score
28,052
Location
Bellingham, WA
Vehicle(s)
2023 Jeep Gladiator, 2018 Fiat 124 Spider
Occupation
Market Research
Vehicle Showcase
3
I make a living in automotive market analysis: we see an inverse relationship between the number of people you can cram into a vehicle and its “cool” factor. Think roadster on one end and the minivan on the other.

Adding seats helps sell more units, no doubt. That’s the primary motivation for automakers do it. But those additional sales come with a significant loss in “curb appeal” and a lower emotional value.
Sponsored

 
 







Top